- Improve performance and scalability by optimizing IT assets based on workload to ensure the ideal elasticity of your cloud.
- Enterprise quality of service (QOS) virtualization provides the best
foundation for your mission-critical applications running in the cloud.
- Automated management, provisioning and optimization of your physical
and virtual cloud resources ensure optimal utilization to meet changing
- Self-service portal and standardized service catalog leverage all
the features of your cloud infrastructure to enable automated delivery
of services without IT intervention.
- Metering and billing features provide the capabilities to improve
cost transparency and offer more flexible pricing schemes for your cloud
The unprecedented interest and projected IT spend on cloud computing
is coming from all types of organizations, businesses and governments
that are seeking to transform the way they deliver IT services and
improve workload optimization so they can quickly respond to changing
business demands. Cloud computing can significantly reduce IT costs and
complexities while improving asset utilization, workload optimization
and service delivery.
Today’s IT Infrastructures face challenges on many levels:
- Composed of silos that lead to disconnected business and IT infrastructures
- Contain static islands of computing, which result in inefficiencies and underutilized assets
- Struggle with rapid data growth, regulatory compliance, integrity and security
- Continuous rise of IT administration costs
As a result of these challenges, organizations are demanding an IT
infrastructure and service delivery model that enables growth and
innovation. An effective cloud computing environment built with
IBM Power Systems™ cloud solutions helps organizations transform their
data centers to meet these challenges:
- Delivering integrated visibility, control, and automation across all business and IT assets
- Is highly optimized and scales IT up and down in line with business needs
- Addresses the information challenge by delivering flexible and secure access to data and mitigating risks
- Utilizes flexible delivery models, automation and virtualization to
greatly simplify IT service delivery and provide enterprise QOS
capabilities including higher application availability, improved
performance, more scalability and enterprise-class security.
Power Systems cloud solutions enable customers to build an effective
cloud computing environment, enabling organizations to reduce IT costs,
improve service delivery and enable business innovation.
Unified Computing and Data Center Evolution
Data center virtualization has created a market transition where
IT organizations are trying to reduce costs and increase flexibility. Constantly
working against inflexible existing hardware platforms, however, data center
administrators must spend significant time on manual procedures for basic tasks
instead of focusing on more strategic initiatives.
The Cisco Unified Computing System is a
next-generation data center platform that:
- Unites computing, networking, storage access, and virtualization into a
- Integrates a low-latency, lossless 10 Gb Ethernet unified network fabric
with enterprise-class, x86-architecture servers
This approach decouples scale from complexity. Whether
the system has 1 server or 320 servers with thousands of virtual machines, all
resources participate in a unified management domain designed to:
- Reduce total cost of ownership (TCO) at the platform, site, and
- Increase IT staff productivity and business agility through just-in-time
provisioning and mobility support
The system incorporates:
- A standards-based unified network fabric supported by a partner ecosystem of
- Cisco VN-Link virtualization support
- Cisco Extended Memory Technology
It supports an incremental deployment model and
protects customer investments with a future migration path to unified computing.
So does anyone have any idea what the IBM competitive viewpoint is for this CISCO offering?
Modified on by joshuagreen
Studies have shown that a caring and supportive environment in early childhood plays a major role in the overall development and success of an individual in adult life. “Play” is one of the key aspects of early childhood development, as it helps in social, emotional, cognitive and physical development of the child. These are the basic skills that allow a child to practice self-control and self-regulation at an early age.
“According to UNICEF, early childhood is the most and rapid period of development in a human life and how the child develops during this period sets the stage for later success in school and the character of adolescence and adulthood.”
SuperBaby is one of the firms, which has dedicated itself in promoting this maxim. They offer several programs, toys, books and tools that are aimed to boost knowledge development in kids, and provide parents with an opportunity to engage fully with their child. This in turn, promotes the probability of a child doing well at school, and later become a successful individual in terms of career, health and social environment. Their product line is inclusive of multimedia DVD’s, books, and toys that are aimed towards enhancing the knowledge development of kids aged 3 months to 6 years.
Apart from this, they even offer art and craft kits that contain a bunch of activities involving making things with one’s own hands, while utilizing material like paper, ice cream sticks, paper plates, card, threads, thermocol balls, etc. Activities such as these boost creativity in children and help them become more innovative in approach.
The Superbowl. It is the culmination of a football season and the most watched football game each year. But for football fans and non-fans, part of this event’s draw are the commercials. Every year, the “big boys” – Coca-Cola, Anheuser-Busch, Frito-Lay, and more – put their marketing and advertising teams to work to come up with amazing commercials. For days afterward, these commercials are analyzed and voted upon by a loyal following.
For average businesses, however, this type of marketing is an impossible dream. They have to use more conventional methods, most of which involve developing customer personas, trying to develop relationships with customers, providing responsive customer service, and creating online advertising and content marketing which is, actually, pretty budget-friendly.
Hacking Through a Noisy Environment
The problem with internet marketing, or marketing of any kind for that matter, is that the environment is noisy. Marketers are throwing a lot of “stuff” out there and hoping that some of it will stick with some of their target audience members. And consumers are growing tired of the growing disruptions of marketing of products and services that don’t meet their needs.
Many marketers have also come to use data analytics to keep track of the success of specific campaigns they run – tracking consumer response and the number of conversions that can be attributed to each strategy. And this can drive marketing decisions that they make for future campaigns. It’s a good use of “science” to make marketing strategies more effective.
Before and After-the-Fact Analytics
There is data and then there is big data. Conventional analytics is “after-the-fact” analysis. But what if bigger amounts of data could be gathered and gathered before marketing campaigns were ever crafted in the first place? This is the promise of this new big data science. Here is an example:
A bank has had a portfolio of loan options for consumers – auto, home, personal, business, etc. – for a number of years. Now it must compete with a host of new loan products from a host of new lenders, especially online lenders, and business is falling off. How does it determine how to alter it current products, perhaps design new ones, and market those effectively, in order to gain a good market share? Big data analytics can do this.
With the right software and tools, and the right questions, data can be gathered from all over – from the competition, from social media, from consumer review sites, etc. – and all of that data can be organized and synthesized to provide answers that will drive the loan products the bank will offer, to whom, and even how and where they will best be marketed.
The idea of big data analytics is that it is supremely scientific. It deals only with factual information and is based upon actual consumer behaviors that are gathered from multiple sources and then presented in reports that businesses can use to predict how consumers will act in the future. Armed with this knowledge, business owners, managers, and marketers can make smart decisions about what they offer, when it is offered, to whom, and the best places for their campaigns.
6 Ways in Which Big Data Analytics Can Boost Marketing
Consumers looking for products or services often conduct generic searches. And, according to Matt Kirkman, Director of Grapefruit Digital SEO Agency,
“...consumers rarely go beyond the first page of a search result, in fact, beyond the top five results. What big data analysis can bring to the table is not just the most commonly-used search terms, although that is a critical factor, but also the demographics using those terms, where they hang out online, and the most common needs they identify related to products or services. All of these can be used to craft content that search engines will find valuable.”
More Precise Definition of the Ideal Customer
Marketers spend a lot of time developing a target audience persona. Some of this may be based upon current customers, and some may be a “guess and test” strategy. Big data takes the guesswork out. Companies can see who is buying similar products/services, what and where their related conversations take place, what other websites they visit, the social media platforms they use, and, when, where, and how they prefer to be contacted.
Anyone who has shopped for a product on Amazon or ordered a movie from Netflix, will find suggestions for additional purchases or other movies they might like. This is the result of big data and machine learning, gathering information on previous customer behaviors to predict those of future customers. Marketers for any business can use such data to suggest additional products or services too.
Another aspect of personalization is targeted marketing based upon predictive analysis. When leads come in to sales teams, they can be categorized as hot, warm, or cold, based upon how similar leads have behaved in the past. This allows sales teams to spend their time more wisely relative to those leads.
Better Content Marketing
Marketers have used analytics to measure responses to their content – blog articles, social media posts, etc. The right big data analytics tools, though, can now crawl through related content all over the web and analyze responses to it all. This provides marketers with topics, with “pain points” to address, and with offers such as loyalty programs and discounts.
Managing a Reputation
New analytics tools also allow businesses to monitor any mention of their brands or products/services from any place on the web. They can then immediately access those mentions and respond accordingly. When compliments are given, that behavior can be reinforced with coupons, discounts, etc. By the same token, negative comments can be addressed publicly with resolutions that both satisfy the unhappy customer and let others know that a business is serious about its customer service/relationships.
Because of big data algorithms and analytics, it is possible for businesses to rapidly obtain information on competitors’ pricing, price changes in the sector as a whole, and even price points at which customers may be turned away. Pricing optimization is a huge factor in marketing and sales, and the ability to get information and suggestions based upon actual data relieves marketing departments of a lot of manual research, which may not be comprehensive.
This list of six benefits is only the beginning. Data science is relatively new, and promises to be the single most important factor as businesses look to design products and services that consumers really want and need, to find their ideal customers, and to market their brands most effectively.
In today’s age of technology, there has been a substantial growth in the number of educational activities for kids. Kids growing nowadays usually see their older siblings and parents on the laptop. Hence, their interest is likely to peak about also making use of the device. They will want to get on there and also play games as grown-ups do. However, it’s best that you pick educational activities so that the time spent on entertainment will likewise facilitate learning without the children knowing it.
As parents, you can find educational activities and games on the Internet for children of all ages. Moreover, you can also find several educational related games. If you are looking for arithmetic, there are plenty of websites that offer fun things for kids to do that deal with concepts of addition, subtraction, multiplication, etc. Studying is also enjoyed by participating in fun activities. Some sites read stories to kids while they follow along with the words on the screen.
There’s no doubt that technological advancement has brought important changes to humanity. It has also influenced the way kids experience entertainment and learning. Mobile gadgets such as tablets, laptops, computers, and smartphones are the source of entertainment for several kids. Tablets, along with other gadgets can have both negative and positive effects on the overall mental development of kids, but as parents, you can turn these mobile tablets into an educational tool for your kids. Using the best tablet for kids, your child can have a more entertaining and safe learning experience.
Tablets like these come with several essential features that set them apart from regular tablets. For one, the overall design of the tablet is nice-looking, child-friendly and durable, and offers several brain-boosting benefits. Though, for kids to get the maximum benefits, it is necessary to choose one with the right features.
Apart from allowing kids to use educational gadgets, parents must also allow their kids to indulge in outdoor activities and explore the real world. The open-air environment provides experiences that can facilitate the improvement and enhance the physical, social, emotional, and intellectual skills of kids. One great way for your kid to explore the outdoors is with the use of an electric dirt bike that specially designed for kids.
Electric dirt bikes allow kids play outside of their homes, providing them with a perfect opportunity to explore many things around them. An early daybreak biking activity to your much-loved biking trail or even around the neighborhood will allow kids to observe individuals, animals, plants and so many other things that will spark their interest. However, not any electric bike will do. You will have to choose the best electric dirt bike of kids that’s safe, fun and exciting.
In a nutshell, educational activities are great. They develop the kids’ interest and enhance learning. At the end of every session, they learn something new that helps them become smarter, more patient, and allow them to have a better understanding of the world.
The American Medical Association (AMA) is working alongside leading IT companies like IBM and Cerner to develop an integrated healthcare big data analytics platform. The name of the project is Integrated Health Model Initiative (IHMI) and it is aimed to provide a continuous learning environment that can produce interoperable technological solutions, as well as valid care models based on relevant feedback.
IHMI will feature a central data model for organizing and exchanging information, as well as a physician-led validation process to review the clinical applicability of the data. The technology that will deliver this type of sensitive data analysis will be developed by IBM and Cerner, as well as other partners that may join the project in the future. This new healthcare analysis big data platform is set to be developed and released in 2018.
The Central Aims of IHMI
The main goal of IHMI is to provide a digital basis that will support a collaborative approach to optimizing population health management. This will be achieved by identifying the diverse factors that have led to positive medical outcomes, as well as pointing out the points in healthcare development that require improvements. The platform will also offer comprehensive information for medical research.
According to James L. Mandra, MD, the CEO of AMA, the amount of health data produced in the US has reached impressive proportions. However, much of this data remains "fragmented, inaccessible or incomplete" in spite of its potential to lead to valuable improvements in patient outcomes.
As such, IHMI was created as a collaborative effort that could enable the healthcare system to "collect, organize, and exchange patient-centered data in a common structure that captures what is most important for improving care and long-term wellness, and transform the data into a rich stream of accessible and actionable information”, says Mandra.
The healthcare platform is specifically targeted to gather data about high-cost and high-impact clinical areas, such as diabetes prevention or hypertension management. This platform would serve doctors and researchers in optimizing patient care tactics and developing new healthcare protocols based on comprehensive feedback, which has the potential to improve patient outcomes.
The Usability of IHMI
The AMA's big data platform is will ultimately be designed to be used by doctors. As such, IHMI will feature a close collaboration between physicians and IT specialists that can provide the specialized data analytics features that will be both useful and accessible to the medical community.
According to Laurie McGraw, AMA's Senior Vice President of Health Solutions, the new data platform will actually encompass many existing data standards that the medical community is already familiar with, such as SNOMED, CPT, LOINC, or ICD-10.
However, it will be taken one step further because it will help users gain access to patient-centered data, such as patient goals, function, and state, which are essential for an accurate assessment of patient wellness. McGraw said that IHMI is expected to "build bridges with health technology leaders and bring the physician voice into the innovation space”.
IHMI will help physicians access specific patient information in the patient's record more efficiently by putting together patient care models which can be easily deployed and the biggest advances in IT technology that target protocols and workflows.
This type of interdepartmental collaboration could lead to technological breakthroughs that would deliver sensitive information that is relevant to the specific needs of a group of users. Similar developments where technology can help facilitate certain red tape processes are made every day.
For instance, in 2017 a tech solution was made available that can issue an electronic Vietnam visa for US citizens upon demand. This will simplify the visa release process tremendously and hopefully, the model will be implemented for visa systems in other countries as well. In the same way, IHMI is meant as a technological advancement that could then be applied internationally.
To conclude, the Integrated Healthcare Model Initiative will have the titans of healthcare and IT working together for the development of comprehensive big data analysis platform that will fuel the optimization of the American healthcare system. It remains to be seen when the platform will be made accessible to the medical community, but it has the potential to fuel ground-breaking advancements in patient care.
We are Keeping a Watchful eye on Home Security Tech Trends!
Cloud storage, everything seems to be moving to the holy grail of cloud storage. And not far behind, home security is now jumping on that too. From monitoring your home for a fixed cost to now backing up data stored by security cameras, they have found new ways to make users feel safe and bring home some extra money themselves as home security providers.
What to Look for in a Modern Security System
Before going out and purchasing any random home security system, one should consult experts opinions and research which is best. Make sure that it has automation features available. This can include Z-wave automation, security apps for turning on and off the system and more. Regardless, too many home owners are taken advantage of every year by not knowing what security system to choose. Using a buyer’s guide like the one Alarm Reviews provides can save users lots of money and time from choosing the wrong one.
Next, make sure it fits your budget and get what is needed to secure the full home. Don’t miss out on features that you really want to save a couple of dollars. If that is the case, hold off on home security for a few more months until you can afford the security system that is wanted. It is better to have too much security equipment than not enough in which case a burglar may never be caught. If you want to go full out and have the best self-defense system possible, keep reading as we will now discuss what to look for in security cameras.
POE, Z-Wave and other Surviellance Cameras
If you thought choosing a security system was complicated, the specifications and technology of security camera systems is much more. Now you have to choose between wiring options, viewing from mobile device (and how much that will charge users for data), hard drive storage versus cloud storage and more. Here is a few tips after analyzing the information from SecurityCameraSystemPro’s.
- Go with a large hard drive with backup cloud storage options. Most Swann, GE and Honeywell security cameras offer this. It may cost an additional $5 to $10 a month.
- Go with wired over wireless. Wireless security cameras can sound appealing at first but it turns out to be quite the headache. Avoid the trouble of changing in and out batteries and get the correct set of cameras from the beginning.
- Install at correct points of interest. If your camera doesn’t catch the bad guys stealing, loitering or other crimes then it is doing no one any good. Video footage can be used to pursue crooks so make sure the cameras are placed outside in front and cover a wide range. To achieve this it may take 2 to 4 separate security cameras.
No matter what you do or choose to increase your home security, make sure to take actions and start today. Like car accidents and other disasters, it is best to have ‘insurance’. Consider these two methods of home defense as insurance against the worst case scenario of someone breaking and entering your premises.
Modified on by DiLabrien
While it’s important for any software offering to be bolstered by great customer support, many customers prefer to figure things out for themselves. Great user documentation can help them accomplish that. It also reduces user frustration, and reduces demand on customer support. Good software documentation can reduce training costs. The most important thing is to make sure the documentation you create works for your users. Here are some tricks for making that happen.
Good User Documentation is Highly Visual
When it comes to helping users understand how to use software, text is helpful. You can use it to add narrative to what the user sees on their screen. However, most users learn best when information is presented visually. There are many ways to incorporate visuals into both printed and online manuals.
For printed manuals, it’s important to include diagrams, screenshots, charts, and other visual elements. These can be used to clarify text, and to ensure users that they are progressing as they should be. You can even leverage the latest augmented reality technology by embedding scannable images. These can be used to bring up video instructions and other helpful content on users’ devices. Ideally, these images should be as clear and colorful as possible. User documentation is not the area to be miserly when it comes to print quality.
The ways in which visuals can be used in online user documentation is pretty exciting. You can use all of the visual elements that you might with printed documentation. Then, on top of that you can add embedded videos, interactive infographics, GIFs, interactive quizzes, and more.
Test Software to Identify Potential Difficulties And Features
Ideally, good development processes and testing can be used to help eliminate complexities. Unfortunately, sometimes these complexities must remain in order for software to work properly. When this happens, it’s very important to point these out in documentation and then provide whatever content is necessary to explain them and ensure that users can navigate them.
On the other hand, software testing can also identify nifty features that may not be readily apparent. Use documentation to point out little tricks, shortcuts, and hacks that make good software even better. For best results, these pointers should stand out visually. Consider using text boxes or bulleted lists for content like this.
Collect Feedback From Users And Beta Testers
While members of the development team are most knowledgeable about their software, they shouldn’t be the only people contributing to end user manuals. Developers tend to interact with software in the way the develop it. For them, it can be difficult to imagine scenarios where users may interact with software in unexpected ways. They may also miss points where their expectations don’t match the users. Besides, when it comes time to determine whether or not the software functions in a way that helps the user, or that the documentation is clear and complete, shouldn’t that be the role of the users and beta testers themselves?
Remember That User Documentation is Marketing Content
Online user documentation is content, just like blog posts or articles. This means your documentation may be linked in content on other websites, shared on social media, and it can be used to create engagement in product and users forums on your website and elsewhere. Just like any other online content, it can be indexed by search engines.
Because of this, you should make every effort to optimize your online user documentation for SEO, readability, and engagement. You can start by using a plagiarism checker to ensure that you aren’t posting duplicate content. It’s also a good idea to use relevant keywords in your documentation. If your manuals contain any claims or statistics, link out to original source material to add credibility. Finally, make sure online documentation is easy to read. It should use bullet points and numbered lists, bold print to highlight points, headings and subheadings, and plenty of white space. It should, of course, be mobile friendly as well.
Make Accessibility a Priority
It’s so important to create documentation that meets the needs of all of your users. Depending on your audience that might mean creating audio or video documentation, printing manuals in braille, using large text, and identifying colors that improve readability. However, that is just the beginning. User documentation isn’t going to be of much use to someone who is disabled if it doesn’t reflect how they interact with your software. For example, telling someone who interacts with their computer using a voice device to ‘click submit’ isn’t very helpful.
Another important consideration is international users. If your users all speak the same language, and you have no plans of marketing or distributing in foreign locations, this may not be a factor. If you are, you’ll need to start thinking about documentation translation and localization early on. Ensuring that everyone can read your documentation is not as simple as using an online translator.
Write to The User Not The Developer
It’s going to be difficult for users to understand your software if they cannot easily understand your documentation. Make an effort to ensure that all content is highly readable. Avoid technical jargon. If you use acronyms, be sure and explain them at least once in full context. Use relatable examples to explain concepts. Finally, consider having the completed documentation double checked by someone who understands user requirements.
Great user documentation is essential. It acts as first line customer support. It helps users to quickly understand your product. Good documentation can be used as a tool for users to troubleshoot their own problems. You can even use it to create engagement and drive traffic to your website. If you apply the tips above, you’ll be able to provide users with documentation that is noticeably more useful to them.
The challenges of managing virtualized environments are mounting. The benefits of virtualization—from cost and labor savings to increased efficiency—are being threatened by its staggering growth and the resultant complexity. A critical piece to solving these challenges, as many organizations have already discovered, is image management. Read more: http://ibm.co/SpHTlV
Modified on by joshuagreen
If you truly love your car and value the amount you spent, you will always be searching for how to protect your car from daily damage. Yes, there are several elements that are capable of damaging your car daily. Most of the elements are what most car owners ignore not knowing that they are the main culprit for their car damage. Parking your car under the intense heat of summer sun or under the freezing snow falling winter season can make the car to damage daily without your knowledge. Also, parking your car under a tree for shield may seem great at least to protect it from heat from the sun, but it can put the car at risk of being damaged by bird droppings and other elements. This post is dedicated to provide you information on how to protect your vehicle from daily damage.
1, Get a Sunshade While Driving On Hot Sunny Day
While driving on hot sunny road, you need to consider protecting your car screen including the windscreen the door screen and others. Just make use of sunscreen and the glasses will be protected. The reason for this is that intense heat from the sun can result to cracking of your windscreen and other glasses on your vehicle. So, car sunshade is of great important in this respect.
2, Avoid Parking under Shield of Tree to Avoid Bird Dropping
Parking under a tree shield may seem wonderful due to the fact that it can help protect your vehicle from direct heat from the sun. But, the truth is that it can expose your vehicle to risk of being damaged by bird droppings. Bird excretes usually contain chemical that can quickly damage paint on the exterior part of a car. That is why you should not always rely on parking under shield of tree to protect your car from damage.
3, Wash Your Car Regularly
It is important you wash your car regularly to remove the dust, debris and other dirt that can lead to scratching of the paint. Make sure you use smooth material to scrub the body of your car in order to avoid scratching off the paint.
4, Wax on the Car to Protect the Paint
While planning to protect your car, you must also plan to protect the paint properly. The best way to protect the paint is to wax on and wax off the car. The wax can help protect the surface paint from being scratched off or damaged by debris and other little elements here and there.
5, Cover the Car When Parked Either At Home or In the Office
Whether your car is parked at home, in the office or it is on the go, you must look for a way to protect it always. Covering your car while parked is the best way to avoid dust, debris, bird dropping water splashes, acid rain and even heat from the sun from damaging it. You must look for mobile car umbrella that can go with your car anywhere it goes. That is where the need for innovative Lanmodo car umbrella which is built with automatic feature operated with remote control.
Web/app design is becoming a crowded field. With a growing number of professional designers for hire, it is an easy task to hire someone to craft a delightful user experience – it really is an art form. Designing the user interface, however, is an entirely different matter, and the market is far less “flooded” with UI developers.
UI designers have to take the creative plan of a UX design and translate that into actual screens, pages, and all of the visual elements that users will need to have the great experience they want from an app and to ensure that the experience is delightful no matter what device may be “in play.”
There are some “best practices” in crafting great UI – here are seven of them.
Simplicity and Consistency
One of the essential elements of an app that provides a great user experience is simplicity. Users should not have to try to figure out how to navigate around; they should not face any confusion, but, instead, be directed quite simply.
This means as few buttons and other navigational options as possible. If your app is more complex, than present a link for “advanced options.” This allows users to get the basics down, and they may not want to go any further. For others, the advanced options will provide the interfaces they want to move on to.
Consistency removes “chaos” from the app. Color, font, buttons, and icons should all be familiar and comfortable for the user. Changing these things out mid-stream only confuses the user who has to then force his brain to adjust – not cool.
Understanding the Audience
A good UI developer spends time with the client and the UX designer, in order to understand the target demographic of an app. Think, for example, of the differences between the interface needs of a 15-year old, Gen Z demographic and a senior citizen, Baby Boomer one. They can be huge, just in terms of navigational tools in an app, not to mention typography style and size. The more a UI developer knows about the target audience, the better the “fit” of the interface for that audience. as well, the visuals,
Use Visual Hierarchy
Some elements and features of an app are clearly more important than others. They need to stand out. While consistency is important, those things that should command attention from a user should stand out in some way – through color, size, typography, etc. Another example of the effective use of visual hierarchy would be to create lots of white space around a call-to-action button, so that it immediately draws the eyes of a user.
Making Use of Typography
Too many fonts can be confusing and create some chaos in a user’s brain. In fact, OWDT recommends that app developers should ideally use two fonts. Here is the thing about fonts, however:
The nature of the app should dictate selection of fonts. Is it serious, playful, or inspirational?
The nature of the user demographic should also play into this selection. A younger user will tolerate more contemporary and playful fonts while an older, more serious demographic will not find them comfortable.
You can use size and color variation of the same font to create visual hierarchy too. Different background colors will also provide variation to the same font.
Speaking of Color
The UX designer may have a lot to say about color, so be certain that this is discussed at length. There is an entire body of research on the psychological “triggers” of colors, so study it and be certain that the colors are conveying the right “message” to users. There is a reason why the Lego website and apps use only bright primary colors; there is a reason why Rolex uses blacks, silvers and grays. Color consistency also gives users a nice comfort level.
That said, there is certainly something else to be said for the use of contrasting colors in order for certain elements to stand out and draw users’ attention. Everything in moderation, however. If you use the concept of contrasting colors too much, users can become irritated.
Build in Feedback Messages
This is one of the best arguments for testing interfaces all along the way. You have no way of knowing how users may mess up as they navigate and use your features. They will find ways to mess up, however – count on it. To determine where they may get off course, you will need to test, test, test with actual users from the audience demographic. Once you have identified those points at which errors will occur, you can design feedback messages that will let them know what went wrong and how they can fix it.
Sometimes, especially when users are filling in forms or making payments, there will be a necessary pause while information is being processed. Don’t leave your user “in the dark.” Give them a signal that things are processing so they do not duplicate. And give them another signal when information has been processed.
Forms Must Be Simple
Consider the purpose of each form you design. There should be a minimal number of fields for the user to complete – remember, many of them will be on mobile devices. If the conversion is simply to subscribe to a newsletter, for example, you do not need more than name and email address. For payment purposes, of course, you will need credit card/banking information. If the billing and shipping address are the same, however, a simple check-the-box interface will do. The concept is simple – Minimize.
Interface design is a complex task and it can be somewhat intimidating. If you have experience with UX design, however, you are a natural to move into this more “intimidating” function. Just remember the basics – ease of use, simplicity of navigation, understanding the audience, consistency, compatible typography and color, and visual hierarchy. Juggling all of these elements is not easy, but the person who can do it will be in high demand.
Modified on by DiLabrien
We consumers love our gadgets. And as technology gives us the “latest and greatest,” we jump to acquire it. From Apple watches to Fitbits, to controlling our home heating and cooling and locking systems, we have become a people wedded to convenience and efficiency.
New “smart homes,” in which everything can be controlled remotely through a single smartphone with a single technology, are the future for sure. But what about the homes that have added smart devices one at a time, each with its own manufacturer and proprietary technology. And these device manufacturers are very jealous of their technology. They want it to be unique and are not particularly fond of collaborating with other manufacturers to standardize the architecture. As a result, there is one app for the refrigerator, another for the heating and cooling, and still another to operate the home locking and security system.
What began as a revolution in convenience and efficiency has turned into a quagmire of device fragmentation.
Middlemen Offer Solutions
Several services have tried to fill the mess created by incompatible smart devices by offering packages of “smart” lights, thermostats, and security cameras that will all work together.
Companies like Comcast, AT&T, Time Warner, and Verizon are happy to sign consumers up for a monthly fee, usually around $40. This may be fine for some basic devices, but appliances and other smart home devices are not included. This doesn’t seem like a truly viable solution for the consumer who only gets a partial “fix” to his incompatibility issues.
Individual Manufacturers Want a Solution that Involves a Monopoly
Manufacturers such as Sony and Samsung have expanded their smart device product lines, hoping that consumers will “dump” their current smart devices and take a package from them. So, a consumer could buy a Samsung washer, dryer, TV, fridge, etc., and they could all talk to one another, but this could obviously be pricey. And a manufacturer like Samsung will not produce every smart device that a consumer may want to purchase. They are savvy, and they will research the quality of everything from slow cookers to robo-vacs and make purchasing decisions based upon reviews and recommendations, not on manufacturer name.
So, What is the Solution?
There is no single solution at present, although many are working on it. The goal is to have a technology that, when inserted into every device, no matter the manufacturer, will allow a consumer to control everything from a single smartphone app.
And there are people working on this right now.
Recently, Qualcomm unveiled two innovations. The first is a chip-based integration system. What it claims is that if consumers put this into their connected products, then those devices will connect to anything. It has also developed a technology that uses Amazon Echo, Apple’s Siri, and Google Home. Consumers can ask a question of any of them, and supposedly, the best assistant for the task will answer.
Quirky Wink Hub
A New York startup by the name of Quirky claims that it has the solution to smart home fragmentation. It has developed a $79 box that will allow communication among numerous smart home products, over a variety of architectures. The Wink app can control devices no matter who the manufacturer and no matter what the system.
Zigbee and Z-Wave
Two other names in the attempt at standardization of some sort are ZigBee and Z-Wave. Both of these are using wireless networking that will let devices from different manufacturers and different technologies to talk to one another. While hundreds of device manufacturers have “signed on” to one or the other of these standardization technologies, manufacturers of appliances have generally not. And until the manufacturers of the bigger items agree to allow standardization, no progress will really be made by either of these two concepts.
Another hub which sells for $99 can communicate with appliances over Wifi, once those appliances are connected wirelessly. Everything is accessible through one smartphone app, which is at it should be.
The Consumer May Need to Step In
It doesn’t appear as if manufacturers are ready to agree to any standardization which would reduce their control. And if they will not “sign on” to such as Zigbee and Z-wave (or some other standardization element), then the consumer must look to work around them.
Right now, the biggest promise is some type of hub and, while it means another item to buy, at least it is a one-time purchase. Middlemen services’ monthly fees go on forever.
Purchasing the technology that will bypass the proprietary technology of individual manufacturers will ultimately make their technology meaningless. And once that is meaningless, they may be willing to agree to standardization. Remember, while they are certainly on a smaller scale, phone chargers, USB ports and cords, Bluetooth devices, etc. have all been standardized to meet consumer demand. And at one time, Mac and Windows didn’t “speak” either.
Yes, smart homes are still a “hodge-podge.” But we can probably take heart that there are those working on solutions.
Want to pick up more Instagram followers and grow your profile? We have asked around and the experts from Instamacro came back to us with these golden nuggets – take a look.
Coordinate Your Social Media Accounts
A lot of professional online presences exist on multiple platforms. You yourself might have a website, a blog, a Facebook page, and a Twitter account in addition to your Instagram account. Don't assume that every follower will seek you out on every platform! Use your other accounts to promote your Instagram efforts. You'll be surprised by how many additional followers you can pick up.
Use Calls To Action
This is a fundamental bit of psychological you can put to work on Instagram: People are more disposed to give help when it's asked for. You'll get a lot more engagement if you simply take the time to ask your followers to do something. Ask followers to like a photo to express support, tag friends when you share something funny, and much more. There's no harm in making a suggestion, and the benefits can be tremendous.
Geotag Where Appropriate
If you're posting content where the location is important (e.g. your latest vacation or a review of that hip new restaurant), make sure you geotag your post. This can attract extra attention from other users who share your region as well as your interests.
Give Your Audience What They Like Best
After you've been posting content for a little while, take some time to review what you've shared. Which photos garnered the most likes and positive comments? Which ones ended up getting ignored? Use this "market research" to shape the posts you make in the future.
Link Platforms Where Possible
To revisit the ideas laid out in point #6 above, make sure you are cross-posting to all of your social networks when you post to Instagram. The app itself has powerful features for integrating directly with Facebook and Twitter, and this is just the start of the linking possibilities.
Collaborate With Other Users
Again, this speaks to honoring the "social" part of social media. Approach a popular Instagrammer about the possibility of "swapping" accounts for a day. Open things up by starting an Instagram challenge for your followers. Instagram is an inherently collaborative medium; use your imagination to think up clever ways to put it to work!
Modified on by joshuagreen
Over the past few years, businesses have understood the significance of local seo and how it can boost their local visibility. However, when it comes to local blogging, most of the business owners shy away, as it requires time and effort to create an awesome blog. What they don’t realize is that by doing so, they are missing the opportunity to interact with their community and gain some loyal clients.
If you are wondering what a local blog is, it is a blog that provides valuable information to residents, targeting a specific geographical region. In other words, it can be a great means of sharing your expertise with your community and gain its trust. Since, most of the business owners and small businesses do not have time to create a blog, they prefer hiring professional writers or marketing firms that can fulfill their blogging needs, and frequently publish new blog posts on their behalf.
“Blogger Local” is one of such firms, which not only specializes in offering blog writing services to local businesses, but also provides unique, valuable and timely information to its readers. They have a huge following and an avid reader base that visit the site quite often to read new blog posts. With a team of local bloggers, “Blogger Local” work tirelessly to bring latest news about local businesses, including reviews, special events, how to articles and announcements.
In a nutshell, you don’t have to be an expert writer to create local blogs. All you need is a good blogging firm that can share your ideas or expertise with the community in an effective manner.