Modified on by Matt Stathis
(photo by Nicolas Solop)
Up until a couple of years ago, many experts would have scoffed at the idea of influencer marketing becoming a powerful marketing tool. These days? Not so much. According to recent studies, an average influencer marketing campaign has earned $6.85 for every $1 spent.
As more and more brands are starting to find out, word-of-mouth marketing is routinely outperforming all other marketing types by a large margin. Does this mean all businesses should focus exclusively on taking advantage of influencer marketing? It's not quite that simple. Though influencers can play a vital role in your marketing strategy, they also bring a specific set of challenges that can affect your campaign.
Here are three things every business owner needs to know about influencer marketing.
1. Not All Influencers Are Equal
Influencer marketing is still relatively new, so it's probably no surprise to see brands struggling to identify the right influencers for their needs. Many celebrity-level influencers have over 300,000 followers on social media, but their fans might not be the right target audience for your brand. Can you confirm that these followers were not purchased? Can the influencer in question provide quality content? What about the level of engagement their posts are generating? In many cases, you'd be better off focusing on the so-called micro-influencers. These people have considerably smaller media followings, but they're often able to influence more purchases from their audience. Additionally, their rates are generally lower than those of celebrity-level influencers. If you want to find the right influencers for your campaign, your first step should be to define your business goals.
Do you want to focus on getting followers, increasing your conversion rate or driving website traffic? Once you have your answer, look for influencers that are relevant in your industry. With enough research, you'll be able to identify those of them who can engage your target audience.
2. Determining Your Campaign ROI
How can you tell whether influencer marketing is worth your investment? With other marketing strategies, the easiest way to do so would be to calculate your campaign ROI. However, influence marketing is somewhat of an outlier in this regard, as measuring direct financial return is often impossible.
One way to approach this issue would be to provide your influencers with unique money-off coupons. Any time their followers use one of these coupons, you'd be able to measure the conversion rate. This is what Nutrisystem did. Nutrisystem is a diet company that launched Nutrisystem Nation Blogger program some time ago. Through this program it reached out to women bloggers, like Beatrice of Bestiews, who would be willing to try the popular diet, and blog about their weight loss experience. Nutrisystem gave these influencers special coupon codes to offer to their followers. People used these Nuitrsystem coupons to purchase the diet program allowing the company to measure the campaign’s ROI.
If you're not planning on providing such discounts, though, you can take note of your other campaign factors such as brand advocacy, brand awareness and reaching your target audience.
There are a couple of online tools that can help you with this task. For example, NeoReach is a social media platform that allows you to monitor your campaign results. Thanks to this tool, you'll be able to keep track of your influencers' impressions and the engagement they're generating. In addition to that, you can take note of your overall campaign spending and compare it with the cost per impression and the cost per engagement.
3. Attracting Influencers
When it comes to influencers, their content creation rates can obviously vary wildly. However, there are some statistics that can help you determine how far you should go in order to attract the right people for your campaign. According to Influence.co, the average cost of an Instagram post made by an influencer is $271. Additionally, an average micro-influencer (fewer than 1,000 followers) will demand $83 per post, whereas celebrity-level influencers (over 100,000 followers) will ask for $763 per post.
We should also note that influencers are busy people, and attracting them is far from a walk in the park. In a recent Econsultancy study, it was found that 59% of businesses are struggling with this task. What's the right way to approach them? Well, many experts believe that influencers are more likely to pay attention to marketers who try to befriend them instead of pitching them.
In other words, you should spend some time researching the influencers you want to work with. If you happen to share any common interests or if you liked some of their recent work, make sure to mention that in your emails. Keep in mind that your main goal should be to give them a reason to care about your campaign.
You’ve finally done it. Your ecommerce site is ready to go live. Now, you can relax and wait for the orders to roll in. Can’t you?
Unfortunately, you can’t. In fact, the day you go live is the day the real work starts. Keeping your ecommerce site up and running, and profitable requires continual maintenance and monitoring.
Ensuring that your site is secure, and that it can handle the volume of transactions you anticipate is, of course, a primary concern. However, that’s something that the average business owner should anticipate and plan for. What many aren’t prepared for are the three most common challenges.
According to experts from Zfort Group, who have developed more than 150 ecommerce websites, there are three key challenges that remain common among all of them after they’ve launched. These are as follows:
Ensuring That Products are Presented in The Best Light Possible.
When a potential customer arrives on one of your product pages, that’s a big deal. It is the successful result of many efforts and investments including:
It’s a real victory. The worst thing you can do is squander that by failing to deliver what the customer wants in that moment. Here’s the real challenge. You’ve got about 8 seconds to make a good impression. There are four things you can focus on to ensure this happens.
The images on your product pages are going to register in the minds of your visitors before any of the text does. High quality images play a major role in whether or not customers will stay to read more, and whether or not they will convert.
Case studies have shown that larger images can increase conversions by up to 63%. Of course, it’s a no-brainer that images should be the highest possible quality. The rest isn’t so cut and dried. For example, there’s no right or wrong answer when it comes to the number of images that should be included on one of your product pages. That depends on the product you’re selling, and the needs of your customers. Here are a few questions to ask yourself:
Should the page show photos of various options such as color?
Will customers benefit from seeing the product from different angles?
Is my hero shot adequate?
Would a zoom feature be beneficial?
There are other things to consider as well. Tagging images will help ensure they rank in searches. Keep image file names short but relevant. Use dashes to separate words. These Tweaks are important as 78% of SEO issues can be attributed to problems with images.
Clear, readable, and compelling product descriptions are also important. This is an area where it is imperative to prioritize the needs of the mobile consumer. Keep in mind that 44% of mobile users list the ability to read product descriptions clearly as extremely important.
When writing descriptions, focus on two things - features and benefits. Shoppers want to be able to quickly discern whether or not your product will meet their needs. A scannable list of features will facilitate this. The other side to this equation are benefits. Focus on describing ways in which your product can add value or convenience to the lives of your customers.
Finally, keep social proof in mind. You know your product best, but shoppers want to know what others think as well. To be certain, many will read reviews before making a purchase. Consider embedding positive reviews about your product directly onto your web page.
Use cross reference links and data to improve customer experience, and provide information about your products. Here are some examples:
List relevant product and part numbers, especially if they have changed.
Link to complementary products and accessories that you sell.
Inform shoppers of compatibility with other products.
Let shoppers know if your product is a workable alternative for a product sold by others.
Consumers expect your product pages to load within 2 seconds. If load time exceeds 3 seconds, you’re going to start losing people. Fortunately, there are several things you can do to improve page performance. These include, image compression, enabling caching, optimizing images for SEO for starters.
Why page performance matters so much? Well, if you are experimenting with paid advertising, fast page loading speed will result in more page views, and ultimately higher conversions, especially for mobile users.
Keeping products updated regularly, and the time involved in that.
Stagnancy is the enemy. If you don’t update your products regularly to meet the changing needs and wants of your customers, you’re going to lose sales. In addition to this, your growth going forward will also depend on your ability to select and offer new products that meet your customer’s needs. Pay attention to customer feedback, and keep up with developments in your niche to keep your product offerings up to date. Here are some things to consider when determining whether or not to update or add new products to your site.
Are customers asking for upgrades and changes?
Are there new products arriving on the market that are complementary to the ones you sell?
Have changes to industry standards or regulations occurred recently? Do your products need to be revised accordingly?
Can you exploit new markets and opportunities by expanding your offerings?
Staying On Trend (with Holidays, News, Competitors, Offers, etc.)
Today’s consumers are a bit spoiled. They are accustomed to receiving special offers and discounts to commemorate virtually any event you can think of. Whether it’s Christmas, the beginning of the school year, or some other event, you can count on your competitors holding some sort of sale. Plan ahead so that you can remain competitive.
Keeping up with holidays and current events also offers you some important opportunities. Not only can you impress your customers with special offers, you can also reach them with relevant content as well. Then, there’s the opportunity to offer select merchandise for holidays and other special events.
Your ecommerce site is a bit like a needy pet. It requires constant feeding, attention, and nurturing. By staying on top of the three challenges mentioned above, you can help ensure consistent growth and profitability.
Modified on by DiLabrien
Mainstream sectors have come to see the value of blockchain and the potential it holds for businesses and governments alike, especially financial services, insurance, logistics, healthcare, travel, law, education and more.
What every sector is beginning to notice is that the option to have a distributed, immutable ledger to record and store everything from contracts to records and data holds great promise of innovation.
But blockchain technology is not without some major challenges. Sectors and even individual businesses are looking at blockchain for solutions and are working with developers for customized blockchain functionality. Many developers/firms are also working on their own to garner a market edge as they see the future of blockchain technology going mainstream.
Still other businesses, in an attempt to move quickly, are “piggybacking” on existing public blockchains. This may or may not hold the ultimate solution for them, because customized, private and permission-based blockchains seem to hold the real promise.
That said, there are a few technologies currently in the works that should resolve current challenges and propel blockchain technology as a far more mainstream business solution.
Solving The Interoperability Challenge
Imagine this scenario. You own Ether and you want to use it to trade for Bitcoin. You cannot send that Ether directly to Bitcoin to make the trade, because the two blockchains cannot talk to one another. You will have to sell your Ether first, exchanging it for a fiat currency and then purchase Bitcoin as an entirely new transaction. The same is true for exchanging different tokens built atop of the Ethereum blockchain. The good news is that the Ethereum platform now includes a standardized protocol for creating new tokens: ERC-2 that solves the interoperability problem of Ethereum-based tokens.
Another solution for crypto trading is to use a third-party “transactor.” There are many of those cropping up globally and the announcement of eToro launching in the US offers just one prime example of this. One of the key features of eToro’s investment platform is its easy usability and while it does have a social media element available to those who want to use it, it can also act like a clearing house, enabling investors to make coin trades with ease without the inefficiency of personal interaction.
But blockchain is moving far beyond these public ledgers for crypto, and here is where the real issues come in. As it moves into use by businesses and governments, private blockchains are being developed, and they cannot “talk” to each other.
Consider this: a citizen of Canada has all of his identification and travel documents stored in the Canadian government blockchain. He can travel about Canada with no paper documents. If he should travel to another country that has its own blockchain, however, he must carry physical documents. Those two blockchains cannot communicate and transfer his documents back and forth.
The same is true for businesses and sectors that are developing private blockchains.
The solution, of course, is for there to be a method of relaying messages, data, and records among separate blockchains, and this is just what many developers are working on right now.
The proposed solutions fall into two categories:
Developing side-chains that connect two or more blockchains together, operated by a third-party with verification of all transactions before they are passed from one chain to another.
Development of what is known as “atomic” swaps, which users themselves control, without the intervention of a third party. Both users must verify a transaction for it to be relayed.
Blockchain To Satisfy Individual Consumer Demands
Currently, consumers who make online purchases must provide their personal and financial information to a third-party processor, and the recent hacking of those payment systems has resulted in a plethora of expense and inconvenience.
While the blockchain technology may not be ready to handle a large volume of consumer transactions just yet, it can serve another important purpose - protect customers’ personal data. As the legislature is changing towards increased data protections, there may be an increased demand for blockchain-based identity management systems that will empower the consumer to selectively give access to their personal and payment data, and preference. Consumers will “own” their own information rather than giving it up to someone else and leaving it open to cybercrime.
Currently, Microsoft is working on a pilot blockchain-based identity management system that will let users secure and control access to their personal and financial information, through an encrypted database.
Alternatives To Current Consensus Algorithms
When blockchain was new, and still today, the verification process occurs by what is called PoW, or proof of work. Miners attempt to solve cryptographic problems, and the one who first hits the solution confirms the transaction and packs it into a block. The reward for this is financial, of course, and so there is plenty of incentive for a miner to get that solution.
But there are clear drawbacks to the PoW consensus mechanism:
It is costly, and miners must have plenty of funds to engage in the activity. With so many thousands of miners working on the same problem, the energy costs are huge; and they also must buy the latest hardware to function competitively.
Centralization of power can occur as well. Miners can set up collaborative agreements that allow them to control a large chunk of the processing power, and the possibility for nefarious action is increased.
For these reasons, some developers have turned to Proof of State (PoS). This model of consensus algorithm and recording is based upon a miner purchasing a “stake” by buying tokens used in the blockchain system. One individual miner is then selected for each new block commitment, usually occurring every few minutes. This eliminates the need for costly equipment and thousands of miners draining energy resources by working on the same problem and the need for such sophisticated hardware is also eliminated. The one drawback here is that miners who hold the most tokens are usually given preferential treatment – the rationale being that the more a stakeholder has, the more he will be incentivized to do it right. He will not attack his own investment.
There are drawbacks to the PoS model too, one of which is that miners will operate on more than one chain. A Delegated Proof of State (DPoS) has been an early modification, but more consensus algorithms are certain to come, as newer technologies continue to be developed. Here are just three other alternatives that may hold promise.
One new consensus algorithm has been developed, now commonly known as Proof of Activity (PoA). It combines PoW and PoS, as sort of a hybrid. It has advantages of reducing the 51% attack risk and it looks to be more secure than either of the other two when used separately. The downside is that resource usage is not significantly reduced.
Proof of Authority: This is actually a centralized system in which transactions are verified by approved “administrators” of a system. Other miners will receive the “truth” from these authorities. This may be a valuable consensus algorithm for private blockchains.
Block Lattice: This is a structure in which each user gets their own chain and only they can write to it. But everyone has a copy of all of the chains. Each transaction is broking into the sender’s and the receiver’s blocks. If the potential for attacks can be eliminated, this might prove an extremely usable algorithm for business-to-consumer and business-to-business transactions.
Clearly, 2018 will bring new innovations and technologies with respect to blockchain. These three plus those to come will all help to push blockchain into the mainstream, both for sectors and individual organizations. It is a classic case of “supply meeting demand.”
Launching a product is overwhelming. Overseeing or conducting development, doing your marketing, meeting investors – there’s a lot of chores a founder needs to juggle all at once.
Legal matters are often left unattended in this merry hustle and bustle. Of course, developing your vision is way more exciting than getting through the murky legal waters. Yet, failing to establish a strong legal base for your business can cost you your company later on. The following four tips are the bare must-do for any founder launching a tech venture.
Choosing a Domain/Brand Name Without Doing Your Homework First
Just made up a cool sounding name for your venture? Awesome! Now it's time to do some digging apart from checking its eligibility on a domain registrar.
You will need to make sure that you have not picked a name that is the same or sounds similar to an existing registered name, especially a trademarked one. And failing to register a trademark can be a huge roadblock later down the road.
Think Apple. The company has been continuously suing various Chinese companies, who have been “trademark squatting” on Apple’s iPad without any legal consequences. According to the China laws, whoever registers the trademark first, owns it for good. Also, during all those squabbles it turned out the name "IPAD" was already legally copyrighted to a Taiwanese company back in 1988. Suppose that makes a good lesson on why researching and protecting your business name is so important, especially if you decide to expand to a foreign market.
That’s why it may be worse to do some preliminary digging and commission a patent and trademark search before you go all into product development.
Failing To Protect The Source Code and Other Intellectual Property
Intellectual property laws are not evolving at the same pace as the technology advances. Hence, startups now enter a somewhat sticky area with no fine line defined, especially when it comes to the product source code.
Imagine this: you are licensing some software from a 3rd party vendor to power your product, API integration for instance. What happens if that vendor goes out of business just when your product finally starts taking off? To avoid these scenarios, you may want to negotiate a software escrow agreement with that vendor through an agent. The agent will store that licensed source code and give you immediate access to it once the respective conditions apply.
Next, think about your web app design – what if it gets completely or partially ripped off by some 3rd party? While filing for utility patents (protecting the way the product is used and works) is rather common for startups; filing design patents, which protect your product looks isn’t something most companies consider to do.
The official US Patent Office stats prove this tendency: in 2015 over 9.2 million utility patents were issued, compared to just 746,000 design patents.
But think about this – obtaining a utility patent for software inventions has become significantly harder in the US after the Alice v. CLS Bank case. Design patents may be easier and faster to claim and they will still protect the essential parts of your product such as GUI, logo, screen flows and so on.
Operating Without Proper Paperwork
Hiring and legal mistakes come hand in hand just too often. You should prepare in advance all the required paperwork for the new people with clear contracts, NDA agreements and any other supplementary clauses you deem appropriate.
As a founder, formulating strong bylaws should be on top of your agenda. Your work contract should specifically list all the existing policies, how the disputes are settled, descriptions of duty, conditions, and terms of employment and the rights and powers of key shareholders. Also, you should mind the worker's compensation laws in your state (as those differ largely) and establish the procedures for claiming injury compensations, which cause not just financial, but reputational damage as well.
You will also need to have a business owner's insurance (BOP) before moving into an office space. It would have your back covered when it comes to property damage, personal property coverage (hardware, furniture, and other possessions). Some insurances also offer extended coverage for valuable documents (both paper and digital), meaning you can receive compensation of related costs if you lose access to those files.
Have a Formalized Founder’s Agreement
Also called the operating agreement, it will help you avoid certain conflicts among the founding party. This legal document should clearly define the relationships among the founders; outline how the communication is expected to happen and incorporate a conflict-resolution clause that should minimize and regulate the disputes.
Richard Harroch also suggests that a founder agreement should absolutely include your agreement on the following matters:
Who obtains what percentage of the company?
The shared and common responsibilities of each founder and their primary roles.
In case one of the founders leaves the business, can another founder or the company buy that founder’s shares? If yes, at what price?
Is the ownership percentage being subject to vesting based on continued participation in the company?
Are founders entitled to any salaries? How can the salary be changed?
How the key and the day-to-day company decisions will be made?
What are the circumstances for removing a founder as an employee from the company?
How will you decide on the sale of the business?
What kinds of assets will each founder contribute/invest in the business?
While doing the legal chores may be not the most exciting part of your job, you will have to prioritize them at the beginning to avoid paying for your mistakes later down the road.
Modified on by C_Weber
If you’ve taken the leap towards starting your own business or going freelance, you probably envision days of flexible scheduling, self-determination, and direct dealing with clients. What doesn’t figure into this idyllic picture is the endless flow of back end accounting and communications—the turning gears of your business operations.
Luckily there are a seemingly infinite number of startups out there trying to smooth the way for this burgeoning generation of “solopreneurs” by making sure that these tasks take up as little of your precious time as possible. It’s no secret that we live in an increasingly customizable and automated world where our phones track our daily movements, supermarket checkout lanes are becoming obsolete, and email servers generate auto-responses.
Rather than shortcuts, think of automation as a set of tools that help you leverage the work of your business along the pathway towards growth. Automation allows you to streamline many aspects of your interaction with clients, leaving you more energy to devote to the things that matter— the creative work that only you can customize.
1. Accounting and Invoicing
Keeping up with your accounts and sending invoices to clients is an inescapable part of running a business. Sloppy accounting can hurt your relationships with clients and late or incorrect invoices will only lead to late or incorrect payments.
Rather than slogging through manual invoicing, you can use free online invoicing platforms such as Invoice Ninja which provides the ability to transform approved quotes into invoices and automate reminders for ongoing clients. Rather than maintaining project management, account tracking and payment processing across separate platforms, Invoice Ninja offers the option of integrating all of these functions into one.
Unlike other online invoicing platforms, Invoice Ninja also includes the option of partial payments or deposits and live PDF creation for ease of transferring data. Flexibility can be a boon to those running their own businesses, and having one online suite of apps creates ease of access for you and your clients alike.
2. Marketing Across Platforms
Social media presence has become a must for any business, and while information moves across platforms at a seemingly breakneck pace, there’s no need to strain yourself when it comes to coordinating content and maintaining your presence. Tools such as HootSuite and Buffer offer the capability of scheduling content alongside integrated analytics. Let your social media work for you by setting aside a weekly or monthly time to generate content and scheduling it to keep your accounts live and relevant.
3. Email Communications
While platforms such as Slack have changed the shape of workplace communications, email is not going away anytime soon. Email communications are essential to interfacing with current and potential clients, but they can also take up a great deal of time and attention.
The problem with email communications is that you can’t schedule when you receive them. Except...you can. Tools such as Boomerang for Google Suite allow you to snooze emails that aren’t high priority, schedule responses for appropriately timed delivery, and turn on read receipts for outgoing messages.
The free version of Boomerang only provides 10 message credits, so its usefulness is limited. More affordable options such as Gmelius exist, but the bottom line is that scheduling responses is a savvy move that ties in to effective marketing. As your business grows, platforms such as Constant Contact and MailChimp provide a comprehensive email marketing and automated messaging that can ramp up your communication capacity.
4. Backing Up Your Information
Automating backups is not only easy, it’s an essential safety measure. Keeping a backup of your digital data should be a natural housekeeping task, equivalent to locking the doors and shutting the windows of your office overnight.
If you have a Mac, it’s easy to set up backups to the cloud or an external drive in time machine. Simply enter “Time Machine Preferences” and check the “Backup Automatically” box. Windows has a similar function called (funnily enough) “Backup and Restore.”
Both functions allow you to schedule automatic backups and choose which folders and files should be included. So if you have certain files that are updated frequently, you can prioritize those. Carbonite and other services offer backups in the cloud for an added level of security that goes beyond an external disc drive.
5. Client Data Collection
A Customer Relationship Management Platform (CRM) such as Salesforce, Zoho, and Pipedrive could be the next step in scaling your business. CRMs allow you to track customer relationships on one integrated platform and generate reports based on that data.
Effective client relationship tracking is crucial to growing your business, and centralizing data collection ensures that wires don’t get crossed and clients receive tailored attention. By storing data in a digestible format, CRM software also allows you to come up with effective strategies based on real life input from your customers. Most CRM platforms offer free trials, and this automation could be a game-changer in managing your client relationships.
While there is certainly no shortage of administrative tasks associated with running a business, the good news is that there are countless startups devoted to automating these processes to allow you to focus on the relevant data you need to grow your business. What’s more, most of these platforms offer their services for free so that you can continue to grow your business at a sustainable rate without increasing your overhead.
Everyone is familiar with the name IBM (International Business Machines Corporation), but most of them are not familiar with Big Blue. Usually, these two are the same. IBM was formed in the name of the Computing-Tabulating-Recording Company (CTR) back in 1911 and later renamed to IBM in 1924. We all know the history of IBM and their inventions. IBM is currently running their operation in over 170 countries. Most of our necessary gadgets are their invention like hard disk drive, automated teller machine, magnetic stripe card, UPC barcode, SQL programming language, dynamic random-access memory (DRAM), etc.
The market of IBM is huge. They manufacture both software and hardware products. Besides, IBM is one of the largest companies in the world having 380K employees. They are the record holder of having the most patents generated by a business company. Their research wing is very active and their latest invention is IBM Watson. According to many sources, IBM has a plan to bring revolutionary changes in paystub generator sector.
Today we are going to discuss five of their upcoming products.
First of all, IBM is developing a holographic chatting system (also known as 3D Telepresence). The programmers said that they are very close to make this happen. The improvement of 3D camera makes it easier to reach to the common people. The researchers of the University of Arizona successfully made a system that is capable of sending holographic images to nearby locations in time. Besides, it is said that we will be able to enter into personal computers through 3D visualization. Thus, the pictures we see now in 2D, we will be able to see them in 3D.
Secondly, the next item on the list is lithium/air battery project (battery 500). This project is still under development and the results are quite satisfactory. IBM believes that these batteries will be able to use the same air which we breathe to produce energy. The concept is that these batteries will use oxygen and react with the metals. Besides, these batteries will be lightweight and very small in size. Surprisingly, these batteries will last ten times more than our regular lithium-ion battery.
Now the third item is personal sensor for every scientist. The development of personal sensors is really important for the welfare of the people. It is essential for the scientists to collect data and preserve them in a storage. IBM predicts that it will be possible within the next five years to collect all these data and send it to various devices like cell phones, cars, computers, etc. using personal sensors. Persevering these data in huge amount can be resourceful in the coming days.
A smart computer system for drivers is number fourth in the list. IBM believes that we cannot solve the traffic problem only by creating new traffic rules or constructing new roads. There are other circumstances which control our transportation system. The smart computer system for drivers will not only show the best way to travel but also helps us with necessary objectives. This technology is based on mathematical models which analyzes probable values to help the drivers.
Last but not least, IBM is researching to control the temperature of a computer. According to a calculation, 50% of the energy is consumed in CPU (Central Processing Unit) to make the engine cooler. Now IBM wants to use this warm air in a significant way. IBM considers that this warm air can be used to heat various parts of a building or to heat water or convert it to current.
So, which idea seems more important to you? Let us know in the comment section.
So, you have a great idea for an app. You think there is an audience out there, and you are hell bent on developing it so that you can get it to market as soon as possible. Yes, it will be a costly project; yes, it will require hours upon hours of wireframing and development.
It’s time to take a step back and just breathe for a minute. Before you launch headlong into a complex and costly app development, make the smart choice to do the research, determine the need, and then develop an MVP that will “test the waters.”
Developing a minimum viable product is not something new, nor should it be considered a “negative.” It’s normal to want to develop the entire product from the “get-go,” but it is not wise. Consider this: Google and Dropbox both created MVP’s before they moved forward. And look where they are today.
If you have never developed an MVP before, it can seem a bit scary. How do you actually do it? Here is your simple guide to MVP development - five steps that will take you from conception to the creation of a product that can be tested and marketed before you develop full functionality.
Define the “WHY?”
If you are developing an app because you think it is cool, then you may be sorely disappointed. Every app, even a game, is built to solve a consumer problem, not your need. So, do the research. Who is your target demographic and what do they want? Creating a customer persona is a major and critical first step. From that persona, you can then identify individual consumers who are willing to participate in user acceptance testing.
Blue-Sky It – the “WHAT” – The Product Requirements Document
This is the step during which you will develop your product requirements list. It the “What” of your app.
Begin by developing a workflow diagram of exactly how your app will work. You need two columns. On the left, identify the input and on the right, the output. From this diagram, you will be able to identify the product features and create that PRD.
Your Product Requirements Document will describe in detail all of the features, relative to the design and user experience. It will become the “bible” for developers. And those developers must be “in” on these discussions, for they will determine the software architecture that will be necessary, the projected time and cost involved in each feature development, etc.
Features should also be ranked – otherwise there is no way to determine the “what” of an MVP.
Another critical piece of the product requirements document will be the criteria for release. At what point will the MVP be ready for testing by your audience? This part of your document may indeed have to wait until you have completed Step 3.
From the workflow diagram that you have crafted, it is now time to start eliminating features and functions. There is one question that you must continually ask as you move through this process – “What is the least important function of those that remain?”
As you eliminate, of course, you will want to keep a listing of what you removed and in what order. Because, once the MVP is released, tested, and proven to be successful, you will want to add those functions in the reverse order in which you took them out. Your engineers must have this list as well, so that they may what functions will be developed next and in what order.
Once you are down to the minimum viable product, you and your developers(s) can craft that section of the product requirements document that includes the criteria for release:
Are all the mandatory functions in place?
Is the app, in its current MVP state, intuitive and user-friendly?
Does performance provide a great user experience?
Short Development Sprints
Divide the development process into short chunks. As working code is developed and tested in-house, pause to ensure that each chunk is still compatible with the “why” of your product development. Sometimes, the nature of software development means that the scope of a function may change. New ideas may emerge. While these may not be on your plate right now, keep track of them for future scaling.
If a new idea is added, what will you take out? Remember, this is an MVP.
What are You Doing About a Business Plan?
If you are a first-time entrepreneur, and our app is your startup, what have you done about a plan to acquire the funding you may need to fully develop? It is time at this point to look for business plan writers, especially if your strength is in tech and not in marketing/writing. Do not wait until your MVP is finished and tested to do this. That plan must be ready to present to potential investors. At this stage in the process, you have the information you need to craft that plan, and you want it polished and ready.
The Beta Testing
Once the minimum functions are in place and once the criteria for release have been met, it is time for actual user testing. For this step in the process, you and the developer(s) must create a list of tasks you want your testers to perform.
During the testing phase, performance of tasks must be closely monitored. Where are there issues with navigation, speed, etc.? Are there “fails” that must be fixed? What bugs must be worked out?
The other key component of beta testing is tester feedback. Is their experience enjoyable? And, most important, does this product provide a solution to the problem or gap you originally identified? User feedback may also generate ideas that will cause you to re-think the additional functions you originally envisioned – all the better! Remember – it’s all about the user, not you.
Your final development revisions and “fixes” will be based upon actual user testing.
Get Your MVP and that Business Plan Out There
You may not love the idea of marketing and investment-seeking, but it is a reality you must face. There are places to start, obviously. App reviewers abound, and you can offer incentives to reviewers to perform this function for you. You may need some professional help or, at the very least, to conduct some research on your own about marketing options.
There are also an amazing number of funding resources today, so check them out and find the best options for your product.
Modified on by joshuagreen
If you truly love your car and value the amount you spent, you will always be searching for how to protect your car from daily damage. Yes, there are several elements that are capable of damaging your car daily. Most of the elements are what most car owners ignore not knowing that they are the main culprit for their car damage. Parking your car under the intense heat of summer sun or under the freezing snow falling winter season can make the car to damage daily without your knowledge. Also, parking your car under a tree for shield may seem great at least to protect it from heat from the sun, but it can put the car at risk of being damaged by bird droppings and other elements. This post is dedicated to provide you information on how to protect your vehicle from daily damage.
1, Get a Sunshade While Driving On Hot Sunny Day
While driving on hot sunny road, you need to consider protecting your car screen including the windscreen the door screen and others. Just make use of sunscreen and the glasses will be protected. The reason for this is that intense heat from the sun can result to cracking of your windscreen and other glasses on your vehicle. So, car sunshade is of great important in this respect.
2, Avoid Parking under Shield of Tree to Avoid Bird Dropping
Parking under a tree shield may seem wonderful due to the fact that it can help protect your vehicle from direct heat from the sun. But, the truth is that it can expose your vehicle to risk of being damaged by bird droppings. Bird excretes usually contain chemical that can quickly damage paint on the exterior part of a car. That is why you should not always rely on parking under shield of tree to protect your car from damage.
3, Wash Your Car Regularly
It is important you wash your car regularly to remove the dust, debris and other dirt that can lead to scratching of the paint. Make sure you use smooth material to scrub the body of your car in order to avoid scratching off the paint.
4, Wax on the Car to Protect the Paint
While planning to protect your car, you must also plan to protect the paint properly. The best way to protect the paint is to wax on and wax off the car. The wax can help protect the surface paint from being scratched off or damaged by debris and other little elements here and there.
5, Cover the Car When Parked Either At Home or In the Office
Whether your car is parked at home, in the office or it is on the go, you must look for a way to protect it always. Covering your car while parked is the best way to avoid dust, debris, bird dropping water splashes, acid rain and even heat from the sun from damaging it. You must look for mobile car umbrella that can go with your car anywhere it goes. That is where the need for innovative Lanmodo car umbrella which is built with automatic feature operated with remote control.
Moving goods from one place to another – it’s all about logistics and transportation. When an enterprise is in the business of moving goods for clients, it’s focus has to be on coordinating the most effective, efficient, and economical way to move them, on keeping clients informed and happy, on marketing to new clients, and, of course, always keeping an eye on the ROI of any new initiative they undertake to improve all of these things.
Traditionally, these have been manual tasks
keying in data from emails, faxes, and spreadsheets,
tracking shipments and deliveries by those same methods,
keeping clients informed, again via those same methods
coordinating with sales and support departments
managing volume and capacities
managing customer service and interactions by phone, silos of emails, and faxes.
invoicing, maintaining accounts payable, managing bids
While all of these tasks do not relate specifically to CRM, everything an enterprise does is at least indirectly related, for it contributes to operational effectiveness, and operational effectiveness keeps clients happy.
The Rise of CRM Software Development for Logistics Enterprises
It is the rare mid- to large-sized enterprise that has not implemented CRM software, either of its own development or through one of many vendors who have designed and developed solutions that can be customized for unique purposes.
In recent years, CRM vendors have moved into development for logistics enterprises, and there are now multiple options.
Selecting an option that meets your specific needs is a matter for research and discussion, both in-house and with potential vendors.
In general, however, there are some key critical features that any option should include.
You will want a solution that is cloud-based. Here is why.
Users need to be able to login from any browser, computer, or mobile device.
The right vendor will be able to provide the infrastructure, hardware, software, and support, so that there is no need to re-configure any in-house systems, or use them for that matter, other than to access the cloud.
The In-House IT department should be involved in the vendor selection process.
Even though the CRM solution will be cloud-based, techies are good at evaluating systems, speed, hardware, and support. They will be able to compare the relative value that each vendor offers in these categories. At the same time, these IT factors cannot be given more weight than the factors that will actually “touch” customers.
Focus On The Functionality That Matters to Your Enterprise
Logistics and transportation enterprises are as varied as online clothing retailers. From a company such as Parcel Delivery, that coordinates small parcel shipping for individuals and enterprises, to a major trucking and/or ocean liner corporation, CRM solutions will require a huge variance in functions.
But, large or small, there are three key functions, in varying degrees, that all CRM solutions should offer.
Support for workflow and business processes in marketing/sales, lead generation, management of bids, contract management, customer service and in-house team collaboration. Security is also a major component, along with what employees can access what on their screens.
Functions of Reporting and Dashboard. You must determine what metrics, analytics, and business intelligence you need and how these will be reported. There is a huge variance among vendors in how this is accomplished, and your people must be comfortable with the chosen option. It will be a top priority to identify the required metrics and make sure they can be easily tracked and reported. Any vendor that is “worth his salt” will allow a business to “test drive” these functions.
Team collaboration is critical. Every customer may be in the systems of multiple departments – sales, contracts, invoicing/billing, customer service, etc. A CRM solution must allow all departments access to one “picture” of the customer. Sales now know when and what the last interaction was with customer service; customer service now has access to contracts and invoicing.
Assess the ROI clearly and carefully. A CRM software solution is a big investment. And you will want to assess the ROI once that big expense has been incurred. Obviously, the most important factor will be increased revenue. The other is in the area of productivity. Both of these can be measured if a baseline is established first and then incremental measurements are taken every 6-9 months.
Expect difficulties in the adoption of the new technology. It’s incredibly hard to implement a new CRM solution. Obviously, this requires training and “buy-in.” And the buy-in only comes if the training is done well. Check out the vendor-supported training, for it is probably “tried and tested.” At the very least, set a schedule of training in modules rather than several consecutive days with people sitting at computers – it will not be retained. The vendor should be able to provide recommendations for the transition to occur in chunks rather than all at once.
A Repeat. Most enterprise employees travel; some area out in the field. When customer contacts are made, speed in response is critical. Any CRM solution must have a full app for both iOS and Android, not just through a browser.
Choosing a CRM solution and then transitioning to it involves a lot of thought, analysis of needs, evaluation of vendor solutions, and then bringing everyone on board. Given the expense and the time required, these six criteria/considerations will be important.
For any business that truly values efficiency, it is a no-brainer to have an IVR virtual receptionist. This is why an increasing number of companies are relying on this type of automated phone attendant system for greeting callers, asking and answering questions, and routing individuals to the right department or agent. However, virtual receptionists are not all the same. Just ask any customer who has found themselves stuck on hold for long stretches at a time. The following are some useful tips to help you take your virtual receptionist to the next level to provide your customers with a great first impression and leave them with a positive experience.
First Record A Real Person's Voice And Then Re-Record It
One thing about IVRs that annoys many callers is that they feel as if they are speaking with a robot. One of the most common criticisms made about virtual receptionists is that people want to be able to speak to a real person. Having a live agent for answering the phone isn't always possible. So until a caller is able to speak with a real human, make sure that the experience that they have is as close to being human as possible. Use your own voice to record all of your menu options. Then listen to your menu and be sure to re-record any of the parts that are hard to understand, awkward or seem forced. Don't rush through this part. It is the very first thing that a caller hears when reaching your business, so you want to make sure that you leave a good first impression.
Pay Close Attention To How You Word Your Menu Options
Just like all conversations between an agent and a customer, the responses you set up to use on your virtual receptions should always be professional and courteous. To take an obvious example: if you are selecting a response for when your IVR needs the caller to repeat what he just said, don't have it say "What?" That can sound rude. Instead use something like, "I'm sorry, I didn't hear what you said. Can you repeat that please?" Even when a machine is doing all of the talking, manners are still very important.
Keep Things Simple
Callers want the same thing that you do, which is to be routed to the right individual as soon as possible. When there are too many menu options, your customers might feel like they are wandering through a maze that never ends. Make sure that your menu options are kept simple, and have as few steps as possible from start to finish.
Many of today's IVR systems offer touchtone versus speech recognition options. Just make sure with speech recognition that your IVR doesn't pick up background noise and think it is the caller's voice. That can result in looping and frustrate the caller.
Pay Close Attention To Benchmarks
According to a recent study, the average hold time across businesses of all different sizes is 56 seconds. When you are trying to gauge how well you are serving your customers and how fast you are at attending to their needs then benchmarks do matter. So determine how well you stack up against benchmarks. It can help you figure out what you need to do to improve your phone system.
Remember To Say Thank You
We previously emphasized manners, and this relates to that, but there is another reason for why it also stands on its own. Customers can get testy when they are on hold, so it is up to you to make sure that they know that their patience and business is appreciated. Just simply saying thank you can go a long way.
Modified on by joshuagreen
Even if you are not too fond of gadgets, there will always be someone you know who is just addicted to anything that is related to technology. It may be a family member, a friend or a colleague. It is evident that if you want to give gifts that will be appreciated, you need to give something that they will truly love.
With the wide selection of gadgets that are available, how can you possibly choose? You first have to analyze your relationship with the person that you are going to give the gift to. If the person is close to you, you may want to spend more. If the person is merely an acquaintance, you do not have to give something extravagant even if you can afford it because it will be uncomfortable for you and the person.
Let us say that you would be giving a gift to a family member, a loved one or a close friend. What are the gifts that you can give?
1. Keyboard Waffle Maker: For the Hilarious Friend
You may have a friend who is so into playing and using his/her gadgets that he/she barely has time to cook. You can give the Keyboard Waffle Maker to remind the person that he/she still needs to eat. At the same time, the unique appearance of this waffle maker will make anyone happy. Since this is cordless, this can be cooked over a grill.
2. GoProHero+: For Someone Who Likes Traveling
You will always come across some people who live to travel. They would like to reach different points of the world because being immersed in different cultures truly change their mindset and their way of thinking. The best thing about GoProHero+ is that it is waterproof and shock proof. It can also take wonderful pictures that can be uploaded online immediately.
3. Light Up Gloves: For the Daredevil
Some people love riding their motorcycles and even their bikes late at night because there are fewer cars traveling at that time but they are also more prone to accidents because they are not seen by other vehicles on the road. Increase their safety by giving them Light Up Gloves. These gloves are very easy to use too. The button located at the gloves just need to be pressed and they will light up until they are pressed again.
4. Syma RC Helicopter: For the Peter Pan
You will always have that friend or that family member who does not want to grow up. Most of the time, they are able to live their normal, adult lives. They go to work and do their responsibilities but during their spare time, they cannot help but release the inner Peter Pan in them. This RC Helicopter will be perfect because this is inexpensive and can be fun to use.
5. Cool Looking Charger: For the Chic Friend
You may think that everyone who loves gadgets must love the outdoors or would love to play various types of sports but actually, there are some who are chic and sophisticated who love gadgets too. The best thing to give is a chic looking charger that they will be proud to put out of their designer bag whenever they need to charge. Search for colors that are not that common or you can find some that can mix the color of their smartphones.
6. 8Bitdo Bluetooth Retro Controller: For the Nostalgic One
You will always have some friends and family members who love playing the latest games and would love to have the latest gadgets but would gladly give a smile when reminded of the things that people used in the past. This bluetooth controller is set up to look like an old Nintendo controller and this can easily sync up with all of the other gadgets that are available at present time.
7. Tile: For Those Who Loses Keys All The Time
Everyone misplaces their keys once in a while but you will know someone who does nothing but lose his/her keys. This is the best gift because this can be attached to simple keys. The gadget will then be connected to the smartphone and it will give out an alarm when prompted so that it can be found.
Out of all the tech gadget ideas that are mentioned above, which one are you planning to purchase soon? Do not hesitate to give you gift ideas too.
Web/app design is becoming a crowded field. With a growing number of professional designers for hire, it is an easy task to hire someone to craft a delightful user experience – it really is an art form. Designing the user interface, however, is an entirely different matter, and the market is far less “flooded” with UI developers.
UI designers have to take the creative plan of a UX design and translate that into actual screens, pages, and all of the visual elements that users will need to have the great experience they want from an app and to ensure that the experience is delightful no matter what device may be “in play.”
There are some “best practices” in crafting great UI – here are seven of them.
Simplicity and Consistency
One of the essential elements of an app that provides a great user experience is simplicity. Users should not have to try to figure out how to navigate around; they should not face any confusion, but, instead, be directed quite simply.
This means as few buttons and other navigational options as possible. If your app is more complex, than present a link for “advanced options.” This allows users to get the basics down, and they may not want to go any further. For others, the advanced options will provide the interfaces they want to move on to.
Consistency removes “chaos” from the app. Color, font, buttons, and icons should all be familiar and comfortable for the user. Changing these things out mid-stream only confuses the user who has to then force his brain to adjust – not cool.
Understanding the Audience
A good UI developer spends time with the client and the UX designer, in order to understand the target demographic of an app. Think, for example, of the differences between the interface needs of a 15-year old, Gen Z demographic and a senior citizen, Baby Boomer one. They can be huge, just in terms of navigational tools in an app, not to mention typography style and size. The more a UI developer knows about the target audience, the better the “fit” of the interface for that audience. as well, the visuals,
Use Visual Hierarchy
Some elements and features of an app are clearly more important than others. They need to stand out. While consistency is important, those things that should command attention from a user should stand out in some way – through color, size, typography, etc. Another example of the effective use of visual hierarchy would be to create lots of white space around a call-to-action button, so that it immediately draws the eyes of a user.
Making Use of Typography
Too many fonts can be confusing and create some chaos in a user’s brain. In fact, OWDT recommends that app developers should ideally use two fonts. Here is the thing about fonts, however:
The nature of the app should dictate selection of fonts. Is it serious, playful, or inspirational?
The nature of the user demographic should also play into this selection. A younger user will tolerate more contemporary and playful fonts while an older, more serious demographic will not find them comfortable.
You can use size and color variation of the same font to create visual hierarchy too. Different background colors will also provide variation to the same font.
Speaking of Color
The UX designer may have a lot to say about color, so be certain that this is discussed at length. There is an entire body of research on the psychological “triggers” of colors, so study it and be certain that the colors are conveying the right “message” to users. There is a reason why the Lego website and apps use only bright primary colors; there is a reason why Rolex uses blacks, silvers and grays. Color consistency also gives users a nice comfort level.
That said, there is certainly something else to be said for the use of contrasting colors in order for certain elements to stand out and draw users’ attention. Everything in moderation, however. If you use the concept of contrasting colors too much, users can become irritated.
Build in Feedback Messages
This is one of the best arguments for testing interfaces all along the way. You have no way of knowing how users may mess up as they navigate and use your features. They will find ways to mess up, however – count on it. To determine where they may get off course, you will need to test, test, test with actual users from the audience demographic. Once you have identified those points at which errors will occur, you can design feedback messages that will let them know what went wrong and how they can fix it.
Sometimes, especially when users are filling in forms or making payments, there will be a necessary pause while information is being processed. Don’t leave your user “in the dark.” Give them a signal that things are processing so they do not duplicate. And give them another signal when information has been processed.
Forms Must Be Simple
Consider the purpose of each form you design. There should be a minimal number of fields for the user to complete – remember, many of them will be on mobile devices. If the conversion is simply to subscribe to a newsletter, for example, you do not need more than name and email address. For payment purposes, of course, you will need credit card/banking information. If the billing and shipping address are the same, however, a simple check-the-box interface will do. The concept is simple – Minimize.
Interface design is a complex task and it can be somewhat intimidating. If you have experience with UX design, however, you are a natural to move into this more “intimidating” function. Just remember the basics – ease of use, simplicity of navigation, understanding the audience, consistency, compatible typography and color, and visual hierarchy. Juggling all of these elements is not easy, but the person who can do it will be in high demand.
Doing business on the go has become the new norm. So does dealing with all sorts of financial transactions through your trusted smart phone or device. From purchasing stocks, making wire transfers and quick personal deposits - mobile finances has exploded in popularity the past few years
The industry keeps growing. Over 1.75 billion users are expected to conduct banking operations through mobile devices by the end of 2019. With this explosive growth what are the benefits for financial enterprises? As more of banking moves into the digital realm, the less money financial institutions have to invest into brick and mortar locations, as well as all of the personnel that goes along with that. When technology can perform all of the functions of a bank teller, and when all of those functions can be safely and easily accomplished by a user app, everyone wins.
But there’s some bad news as well - not all of those users are particularly happy with the kind of user experience they are currently having with their mobile banking. According to the latest J.D. Powers survey only 32% of bank customers say they trust mobile banking and most respondents indicated that they are not “fully satisfied” with the current app proposed by your bank.
The bottom line is this - while financial app development definitely is a promising sector, product owners should specifically focus on building a user-friendly, secure and personalized product rather than deploying just “some app” to stay in trend.
Building That App – Key Elements to Consider
There are several steps in the process of creating a financial app that users will find friendly, safe, and easy to use. If you can accomplish these three things, you will keep customers and your costs down. Consider the following critical pieces.
Know Your Customer
Just who is our mobile consumer? Most would say it is the millennial and younger generations. And they would be mostly correct.
But here’s the thing: Gen X’ers and even 45% of Baby Boomers are using online banking too. And people are interacting with their banks far more frequently than they used to. It’s now so easy to check a balance, transfer funds, and pay bills, if, and this is a BIG if, the app is well done. If not, customers will be lost.
So, what are the biggest objections/frustrations of our potential app users? You have to find this out before you can begin to build or remodel an app.
Here is what consumers are saying about their current banks’ mobile apps:
The other critical information you need to get from your customers is what exactly do they want to be able to do on your app. You can use data analytics to track customer behavior or you can ask. But, in general, here is what most consumers do on their financial apps:
List the Elements You Will Include
Don’t just make a simple list. Create a scenario for each element. How do you want the customer to go through the process involved?
Once you have all of this, you are ready to look at developers, if you don’t have the in-house expertise. Seasoned financial app developers can take what you want and recommend the best technology stack for your needs.
And speaking of financial app developers, be selective as you search for the best one. They should be willing to show you case studies and put you in touch with clients for reference.
Security – It’s the Most Critical Challenge
You already have security measures in place if you offer online banking through your website. Translating those to a mobile app means the following:
Make sure your developer understands your security policies
Application servers must be carefully configured, so that phishing is avoided
Use the most current digital signature technology – you want everything secure and yet easy for the user
Utilize encryption for all user stored data.
Have a password strength checker – never allow your customers to use simply and easily-hacked passwords.
Be firm with your customers on how they are to behave when using your app. They must password-protect their phones; they should never store their passwords with you; they must logout when finished; they must install app updates. They have to do their part to protect their information too.
Keep it Simple
You know the features your customers want. Limit activities to those features only. If the majority of your customers pay bills on the app, then focus the application around that feature. Don’t waste time building features, such as applying for loans, that are hardly used by your clients.
As the app matures continue adding features in a methodical and customer centric way.
Sleek Design and UX
Here are the things to think about:
Only a couple of steps to get to functions - reduce the number of clicks.
Users love notifications - make sure you offer that to them.
Analyze & track the features most frequently used, and focus the user interface on those functions.Test, Test, Test
While security is important, make sure you have a fully refined QA process in place to reduce any problems with the software.
And don’t forget user testing – you’ll get great feedback.
Plan for Diverse Devices
Make sure you app works well across all devices and screen sizes. There are a number of services that offer online emulators for you to test your applications - make use of that.
Consider adding a mobile analytics piece in your application to track detailed information about usage, and better visibility into any problems your customers might be facing.
Cost – It’s Not Your Primary Concern
When looking for a developer for your application, cost should not be your only concern. Financial applications are complicated and require experienced developers who understand the intricacies of the industry, security and functionality. Don’t just go after the lowest priced developer.
Building a financial app will be key to retaining your customers. If even Baby Boomers are using them, the proverbial “handwriting is on the wall.” Take these eight “criticals” and find the right developer now.
Modified on by CreativeWorks
This is An IBM Redpaper publication
IBM® Tivoli® Access Manager for Enterprise Single Sign-On enables users to access all their applications, including web, desktop and heritage, and network resources, with the use of a single strong password. The solution helps simplify password management, protects information with strong authentication, and secures kiosks and shared workstations.
Tivoli Access Manager for Enterprise Single Sign-On helps strengthen security and meet regulations through stronger passwords and an open authentication device interface with a wide choice of strong authentication factors. It also facilitates compliance with privacy and security regulations by leveraging centralized auditing and reporting capabilities.
In this IBM Redpaper™, we take a closer look at how to integrate web-based applications into Tivoli Access Manager for Enterprise Single Sign-On by using its AccessProfile technology.
This IBM Redpaper is a good resource for security administrators who are responsible for configuring and integrating Tivoli Access Manager for Enterprise Single Sign-On into their organization's IT infrastructure."
Here are a few good points you need to take in serious when you try to approach space communities like IBM developers platform.
Communication is an essential skill required invariably to acquire success in any field of like. Writing is again one the most effective communicating modes which plays commanding role in business. Effective, thoughtful and clear writing for managers, entrepreneurs or business professionals can enhance potential scopes of success, better grip over the market and good network.
You can actually never undermine the fact that clear writing reflects clarity of thinking. However, not everyone is born with the power packed communicating skill of impressive and nailing writing skills. At the same time as Bryan Garner, the author of The HBR Guide to Better Business Writing believes everyone has the scope and capacity for improvement. Thus, you can essentially improve your business-oriented writing skills with an effective implication of few strategic movements and tips.
Determining your purpose essentially means collecting your thoughts, understanding the purpose of the business writing. While you write a business mail it can be dedicated to several purposes. Like for example if your purpose is to call your employees for annual talent hunt, then it is not desirous that you bore them describing the activities, its utility in team building efforts etc. You need to be relaxed yet professional in tone. Therefore, understand what to you want to convey to your audience through the writing. It is kind of directional thinking to obtain clarity of thoughts. Therefore, you can frame your writing accordingly once you determine your purpose that is:
- To invite
- To persuade
- To inform
- To notify
- To reject a proposition
- To argue for a proposition
- To Inquire
- To seek for approval, etc.
Cut it Short and be Direct
No one has time for reading lengthy paragraphs and phrases when you are dealing in serious business. You need to pinpoint your purpose of writing in the first paragraph itself instead of dragging to the mid of the writing. Postponing the revealing of the purpose to the middle of writing loses the attention of the reader. While injecting the purpose right in the top of the writing you actually purposefully sharpen your argument as well.
Moreover, while framing business writing it is highly recommended to cut off the unnecessary ornamentations and fat in writing. Like, opt for “viewpoint” rather than “point of view”, skip the use of is, are, was, were and use active verbs instead like for instance “indicates” rather than “is indicative of”. You can also essentially avoid the use of ion words with action verbs.
Do not Jargon your write up
Intelligence reflects in simple words as well only if you can clarify your thoughts, nail in your perspective. There is no need of using too much of buzzwords, acronyms and grandiose words. Complicated writing, as well as too much use of acronyms, implicates laziness of mind. Thus it is better to express in simple, easy to understand and direct language and communicative style rather than going other ways. Business writing experts essentially believe that clarity and active conciseness never go out of style in any field of action.