As we all know, the soul of any local business is incorporated in marketing strategies. Be it advertising, public relations, promotion or even sales, each marketing aspect is equally important. All these marketing strategies are the parameters on which a company’s growth depends upon and strong marketing strategies are positively related to the company’s growth. Moreover, for the business to succeed it is absolutely important to word out about one’s local business. This would make sure that the product is known to the people out there. Without adequate marketing strategies, it is impossible to create awareness about the products and services that will be offered via the company. Below mentioned are some of the ways in which entrepreneurs can get the word out about their local business and thereby make product and services they offer discoverable.
The boon of advertisement
With the immense growth of multimedia and internet, all the global citizens are woven and connected together in a wider network. When it comes to promoting business enterprises, a simple website can do wonders in advertising and thereby reach out to customers. One can execute numerous marketing strategies that would, in turn, facilitate growth in business. By having a website it is much convenient for the target customer base to reach and avail the services offered. It is a cost effective way of promoting the services one is willing to offer. Moreover, a website opens up the pathway to increased sales around the clock without any limitations. Apart from website promotion, printing information and distributing it among people is another effective way to promote business. A simple business card, brochure, and even a coupon are some creative ways of promoting one’s local business idea. One can hand them out and distribute it to friends, family, and acquaintances. But one must remember, that the key here is to design innovative notices, pamphlets, and coupons. A business card which is beyond the stereotypical ‘white card’ with business details would grab more attention! This would make it stand out among the rest and effectively promote the business. Also as the awareness through marketing solidifies with time, even customers begin spreading the word about the business with friends and family if they find it impressive, thereby increasing the company sales. Without advertisement, it wouldn’t have been possible to achieve such levels of sales.
Get listed on search engines
Search engine giants like Bing and Google offer free listing services to local businesses. In order to get listed on Google and Bing, one must check out Google My Business and Bing Places for Business respectively. Search engines like Yahoo do charge for business listings. However, the benefit of paying includes availability and consistency of one’s business on multiple platforms and online directories. Using a business listing website can help entrepreneurs set up multiple service areas. This would make sure that users can see the closest location every time they conduct searches.
- Social Media-Apart from using Google and Bing one can also use social networking sites for promotion. In today’s world, there is nothing more ‘pandemic’ than social networking sites. Sites like Facebook, Twitter, Linkedin, Pinterest can be used effectively to create business profiles and pages. A good description, certain important keywords and a link to one’s business website would introduce the target customer base one’s local business. However, new entrepreneurs must be regular and active in updating information about the products and special offers, uploading interesting visual images etc.
Buy billboard space
A good way to utilize additional financial resources is investments on buying billboard spaces. Advertising on a billboard is another way to catch traveling people’s attention and promote business. An amalgamation of right location and a perfect media which appeals to the masses would facilitate business growth. However, in order to choose the location for billboard one must primarily check if it is a commercial or residential area and whether there is heavy automobile traffic or not. In order to produce the perfect substance for media one can even consult a good public relations firm. A PR firm can thus, help in developing the media for the same. Incorporation of creative three-dimensional graphics is an innovative way of spreading out a word or two about one’s local business among travelers.
Although marketing is one of the pathways that make products and services discoverable among customers, it can be quite a little hard on the company’s ‘pocket’ sometimes. However, an ideal marketing program consists of a healthy amalgamation of website development, public relations, printing, media broadcasting, and promotion events. Lastly, an effective and smart allocation of resources on marketing programs would help companies create awareness about their products and services.
What is a 401(k) fund?
A 401(k) is a savings plan which is sanctioned on the retirement of any employee. Before the taxes are taken out, it functions to save and invest a portion of the paycheck. Until the money has been withdrawn from the account successfully, the taxes aren't paid.
A 401(k) plan governs a section of the tax code and is used as a supplement to pensions. Over the course of retirement, these pensions are paid out to the ex-employee by the employer. A government employee is also eligible for receiving a pension. The replacement of the 401(k) has taken place primarily due to the escalating cost of the pensions. Now, the pensioner can control their invested money from the 401(k). Most of the options offered, date funds, stocks, bonds, money market investments but the most popular of them are conversions of them into date funds or bonds and stocks or conversion into precious metals such as gold or silver. One can transfer or rollover from one IRA to another within a period of 12 months.
Primary Benefits of the 401(k) Plan
When a 401(k) plan has been introduced, it has accompanied along with it a number of benefits.
- Savings become automated.
- Options for various investment plans widen.
- The companies match.
- The increased ability to borrow from the account under circumstances.
- The growth is tax deferred.
Many plans offer a various way for investment in the account, in such a way we know that the investment choices are limited. These investment choices will include mutual funds, bonds, and stocks from the company due to which the investment options for the 401(k) diversify.
Many companies have stopped offering pensions to their ex-employees and have started to offer them with a company match in which the employee might have invested in, which serves as a huge perk for the employees. This, in turn, helps the company reach its matching funds faster and this is beneficial for the pensioner. This feature has made the factor of convenience devoid of hassles, as the employee would be able to access the account funds under many plans and circumstances. Considering these factors, one should also know that loans borrowed must be repaid back within 5 years of time and on leaving the loan of the 401(k) outstanding, there would be a limited time period for them to repay their loan.
401(k) Precious Metals Rollover
This method of conversion basically includes the rollover of a 401(k) account to a precious metal IRA account. When the employee works in a company which offers and sponsors the 401(k) account then it is unlikely of the employee to rollover funds into precious metals like gold or silver. However, the factor might vary from company to company depending upon their policies.
The 401(k) accounts and plans can be rolled over by a former employer and the rolling over the process to a gold or silver IRA account can be done over a short period of time. Basically, the after selecting a custodian for yourself, make sure to finish all the paperwork to finish the transfer of funds the old account to the new IRA account. Once all the necessary paperwork has been completed, the IRA custodian might ask you to shop various gold or silver dealers for the products you might want to purchase. Once the choice is done, the precious metal dealer will contact the IRA custodian for the payment. Next, both the IRA custodian and the precious metal’s dealer will determine shipment of the precious metals into a depository.
Before this action has been carried out, the 401(k) account holder must be sure to consider the issues of choosing the right custodian, choosing the right depository, the gold or silver products which needs to be purchased and the contributors which have been on-going. The gold or silver precious metals which are eligible for purchase carry premiums which a low and are liquid in comparison to other products.
Investing in Precious Metal Rollover
One might consider investing in a rollover of their 402(k) to a precious metal IRA account under various factors like:
Investors often invest in precious metals in order to ward off the drastic changes which take place in inflation period. We know that inflation is the sudden increase in the price of the goods and products reducing the demand of the purchasing class. On the onset of an inflation period, the returns on an investment might actually become lower than its normal returns. In the case of liquid cash, that is gold or silver, the value of the precious metals tend to remain more or less increased and hence can hence the increased prices can be hedged.
- Diversification of Portfolio
In today’s time, the investors look for various options and asset classes apart from stocks and bonds. In such a case, the gold or silver layer gives an extra diversification layer and correlates to the stock and bond exhibition adding to the portfolio diversification.
The use or investment of money on precious metals dates back to the historical period of the barter system in Mohenjo-Daro. This proves its reliability and has also been inherited as a store of value even in today’s time.
Unlike the paper counterparts, the value of the precious metals does not depreciate and hence prevents bankruptcy. This, in turn, provides a peace of mind as the history being witness to the value of precious metals and their reliability, brings about a comfort in the investment.
Considering these guidelines, the rollover of a 401(k) to a precious metals IRA account holder has been introduced with the basic guidelines for the execution. However, if the account belongs to a previous account holder, one must always consult a tax professional regarding these issues. In order to encounter smooth operation, one must follow the guidelines which have been pointed out.
Modified on by sofiastechtalk
SEO as we know it is ‘the future’ of the internet. SEO has played a great role in the searches in order to provide the query searchers, us the best answer to our searches. Well, it seems to a people oriented phenomenon but it isn't. The rankings which are accompanied by SEO is what many people be it creators or suppliers or distributors et cetera be it any other person who is on the internet running a website sorts wants to capitalize the situation. SEO is an way to make your website flaunt on the top of the search engine result pages (SERPs). It the best way to invite the much awaited traffic to your website. But this is not enjoyed by all. How many websites are present on the first page of any search engine result pages? Hardly ten and how many people bother to click ‘Next Page’ approximately none.
Above reasons make the SEOs so important. SEO based ranking makes a huge load of difference to a website owner, managers et cetera as the last thing they want is the traffic for their pages, which many intend to transform into a monetary liquidity as per their needs. Many reading would obviously know what is SEO but for those who just fell on to this article out of nowhere, thanks to SEO seems it's doing pretty well, let's discuss what is SEO to start from.
What is a SEO ?
SEO stands for Search Engine Optimization. It's totally understandable from its elaborated from what it actually does still for those who didn’t, if split up it would form two parts. Search Engine which means any search engine of your choice be it from known web or dark web it does follow search engine optimization and the word Optimization would mean what it has meant in the Oxford Dictionary, simply put to make it as good as possible. Combining both it says making a search engine as good as possible using some set of instructions or code of conduct.
Technically SEO is defined as ‘ a process to increase quality and quantity of traffic on website through organic search engine results.’ Again splitting it up where quantity implies to almost every internet user who would pay a visit to the said website while quality means the right traffic that is the people who care about the website's content which extends to stringent followers to people who transform their visit into a monetary gain either by donation or simply by visiting sponsored website. The term organic traffic means all those people who visit the website but weren't drawn to the website due to a paid sponsorship or a paid advert that is they are the visitors who may be constant followers or may have discovered the site but not due to any monetary involvement, again thanks to SEO.
Now with this said and all the basic knowledge required gathered what we move forward is towards some statistics about search engine optimizations (SEO) gathered from various trusted sources who are deeply into such sorts are and are totally dependable and not fake. These statistics are supported by the said websites individually based on their studies which were carried on over a particular period. Here are some search engine optimization statistics.
Content is King
The phrase ‘Content is King’ has long wandered the internet while it has also caused conspiracies over its legitimacy. With so many copy paste blogs and stolen content issues also copyright infringements which add fuel to fire to this phrase, conspiracies are not so wrong. But reports shut these debate once for all. As reported quality content is among the factors of ranking while it is also said to increase the rank of such content carrying websites.
Longer the Content, Higher the Rank, More of the Hope
Yes! Longer content helps. In a study, it was found that all the pages with its content of more than thousand words were found to rank higher than the fellow competitors who lacked a quality and a lengthy content. Such pages were supposedly ranked 1.5 points higher.
Images or No Images? Maybe just an Image!
Coming directly to the point, a page with one single image ranks higher than pages with no image study states. It is obvious as images actually enrich the content of the page thus it does increase the content’s quality at least by a bit. With this said it doesn't mean that more images make the webpage of a website rank more higher, study awaits.
Old is Gold! Only if it shines
A study suggested working on old posts again does work. Updating the old blog posts and republishing them on the same website will help your website gain higher ranks due to search engine optimization. It was seen an enormous rise of about 111 percent in organic visitors to the site. The study cautions constant republishing of old blogs. So it’s good but not too good.
Organic or Paid?
Get ready to cough up a fair sum of green stash if you want to see that traffic you are starving for. Hunger for website traffic can only be dealt with cash as there was a drastic fall of four percent for the year 2016 in organic traffic to seven percent which held almost eleven percent in the year 2015. Now presently it doesn't even hold a double-digit share. Surely SEO has helped many advert companies mount in loads of bucks.
So these were some facts that should be known before you design a website and want It to be SEO friendly, also helps if you have already designed it so maybe just some fun facts. Adiós.
So, you have a great idea for an app. You think there is an audience out there, and you are hell bent on developing it so that you can get it to market as soon as possible. Yes, it will be a costly project; yes, it will require hours upon hours of wireframing and development.
It’s time to take a step back and just breathe for a minute. Before you launch headlong into a complex and costly app development, make the smart choice to do the research, determine the need, and then develop an MVP that will “test the waters.”
Developing a minimum viable product is not something new, nor should it be considered a “negative.” It’s normal to want to develop the entire product from the “get-go,” but it is not wise. Consider this: Google and Dropbox both created MVP’s before they moved forward. And look where they are today.
If you have never developed an MVP before, it can seem a bit scary. How do you actually do it? Here is your simple guide to MVP development - five steps that will take you from conception to the creation of a product that can be tested and marketed before you develop full functionality.
Define the “WHY?”
If you are developing an app because you think it is cool, then you may be sorely disappointed. Every app, even a game, is built to solve a consumer problem, not your need. So, do the research. Who is your target demographic and what do they want? Creating a customer persona is a major and critical first step. From that persona, you can then identify individual consumers who are willing to participate in user acceptance testing.
Blue-Sky It – the “WHAT” – The Product Requirements Document
This is the step during which you will develop your product requirements list. It the “What” of your app.
Begin by developing a workflow diagram of exactly how your app will work. You need two columns. On the left, identify the input and on the right, the output. From this diagram, you will be able to identify the product features and create that PRD.
Your Product Requirements Document will describe in detail all of the features, relative to the design and user experience. It will become the “bible” for developers. And those developers must be “in” on these discussions, for they will determine the software architecture that will be necessary, the projected time and cost involved in each feature development, etc.
Features should also be ranked – otherwise there is no way to determine the “what” of an MVP.
Another critical piece of the product requirements document will be the criteria for release. At what point will the MVP be ready for testing by your audience? This part of your document may indeed have to wait until you have completed Step 3.
From the workflow diagram that you have crafted, it is now time to start eliminating features and functions. There is one question that you must continually ask as you move through this process – “What is the least important function of those that remain?”
As you eliminate, of course, you will want to keep a listing of what you removed and in what order. Because, once the MVP is released, tested, and proven to be successful, you will want to add those functions in the reverse order in which you took them out. Your engineers must have this list as well, so that they may what functions will be developed next and in what order.
Once you are down to the minimum viable product, you and your developers(s) can craft that section of the product requirements document that includes the criteria for release:
Are all the mandatory functions in place?
Is the app, in its current MVP state, intuitive and user-friendly?
Does performance provide a great user experience?
Short Development Sprints
Divide the development process into short chunks. As working code is developed and tested in-house, pause to ensure that each chunk is still compatible with the “why” of your product development. Sometimes, the nature of software development means that the scope of a function may change. New ideas may emerge. While these may not be on your plate right now, keep track of them for future scaling.
If a new idea is added, what will you take out? Remember, this is an MVP.
What are You Doing About a Business Plan?
If you are a first-time entrepreneur, and our app is your startup, what have you done about a plan to acquire the funding you may need to fully develop? It is time at this point to look for business plan writers, especially if your strength is in tech and not in marketing/writing. Do not wait until your MVP is finished and tested to do this. That plan must be ready to present to potential investors. At this stage in the process, you have the information you need to craft that plan, and you want it polished and ready.
The Beta Testing
Once the minimum functions are in place and once the criteria for release have been met, it is time for actual user testing. For this step in the process, you and the developer(s) must create a list of tasks you want your testers to perform.
During the testing phase, performance of tasks must be closely monitored. Where are there issues with navigation, speed, etc.? Are there “fails” that must be fixed? What bugs must be worked out?
The other key component of beta testing is tester feedback. Is their experience enjoyable? And, most important, does this product provide a solution to the problem or gap you originally identified? User feedback may also generate ideas that will cause you to re-think the additional functions you originally envisioned – all the better! Remember – it’s all about the user, not you.
Your final development revisions and “fixes” will be based upon actual user testing.
Get Your MVP and that Business Plan Out There
You may not love the idea of marketing and investment-seeking, but it is a reality you must face. There are places to start, obviously. App reviewers abound, and you can offer incentives to reviewers to perform this function for you. You may need some professional help or, at the very least, to conduct some research on your own about marketing options.
There are also an amazing number of funding resources today, so check them out and find the best options for your product.
Modified on by joshuagreen
If you truly love your car and value the amount you spent, you will always be searching for how to protect your car from daily damage. Yes, there are several elements that are capable of damaging your car daily. Most of the elements are what most car owners ignore not knowing that they are the main culprit for their car damage. Parking your car under the intense heat of summer sun or under the freezing snow falling winter season can make the car to damage daily without your knowledge. Also, parking your car under a tree for shield may seem great at least to protect it from heat from the sun, but it can put the car at risk of being damaged by bird droppings and other elements. This post is dedicated to provide you information on how to protect your vehicle from daily damage.
1, Get a Sunshade While Driving On Hot Sunny Day
While driving on hot sunny road, you need to consider protecting your car screen including the windscreen the door screen and others. Just make use of sunscreen and the glasses will be protected. The reason for this is that intense heat from the sun can result to cracking of your windscreen and other glasses on your vehicle. So, car sunshade is of great important in this respect.
2, Avoid Parking under Shield of Tree to Avoid Bird Dropping
Parking under a tree shield may seem wonderful due to the fact that it can help protect your vehicle from direct heat from the sun. But, the truth is that it can expose your vehicle to risk of being damaged by bird droppings. Bird excretes usually contain chemical that can quickly damage paint on the exterior part of a car. That is why you should not always rely on parking under shield of tree to protect your car from damage.
3, Wash Your Car Regularly
It is important you wash your car regularly to remove the dust, debris and other dirt that can lead to scratching of the paint. Make sure you use smooth material to scrub the body of your car in order to avoid scratching off the paint.
4, Wax on the Car to Protect the Paint
While planning to protect your car, you must also plan to protect the paint properly. The best way to protect the paint is to wax on and wax off the car. The wax can help protect the surface paint from being scratched off or damaged by debris and other little elements here and there.
5, Cover the Car When Parked Either At Home or In the Office
Whether your car is parked at home, in the office or it is on the go, you must look for a way to protect it always. Covering your car while parked is the best way to avoid dust, debris, bird dropping water splashes, acid rain and even heat from the sun from damaging it. You must look for mobile car umbrella that can go with your car anywhere it goes. That is where the need for innovative Lanmodo car umbrella which is built with automatic feature operated with remote control.
For any business that truly values efficiency, it is a no-brainer to have an IVR virtual receptionist. This is why an increasing number of companies are relying on this type of automated phone attendant system for greeting callers, asking and answering questions, and routing individuals to the right department or agent. However, virtual receptionists are not all the same. Just ask any customer who has found themselves stuck on hold for long stretches at a time. The following are some useful tips to help you take your virtual receptionist to the next level to provide your customers with a great first impression and leave them with a positive experience.
First Record A Real Person's Voice And Then Re-Record It
One thing about IVRs that annoys many callers is that they feel as if they are speaking with a robot. One of the most common criticisms made about virtual receptionists is that people want to be able to speak to a real person. Having a live agent for answering the phone isn't always possible. So until a caller is able to speak with a real human, make sure that the experience that they have is as close to being human as possible. Use your own voice to record all of your menu options. Then listen to your menu and be sure to re-record any of the parts that are hard to understand, awkward or seem forced. Don't rush through this part. It is the very first thing that a caller hears when reaching your business, so you want to make sure that you leave a good first impression.
Pay Close Attention To How You Word Your Menu Options
Just like all conversations between an agent and a customer, the responses you set up to use on your virtual receptions should always be professional and courteous. To take an obvious example: if you are selecting a response for when your IVR needs the caller to repeat what he just said, don't have it say "What?" That can sound rude. Instead use something like, "I'm sorry, I didn't hear what you said. Can you repeat that please?" Even when a machine is doing all of the talking, manners are still very important.
Keep Things Simple
Callers want the same thing that you do, which is to be routed to the right individual as soon as possible. When there are too many menu options, your customers might feel like they are wandering through a maze that never ends. Make sure that your menu options are kept simple, and have as few steps as possible from start to finish.
Many of today's IVR systems offer touchtone versus speech recognition options. Just make sure with speech recognition that your IVR doesn't pick up background noise and think it is the caller's voice. That can result in looping and frustrate the caller.
Pay Close Attention To Benchmarks
According to a recent study, the average hold time across businesses of all different sizes is 56 seconds. When you are trying to gauge how well you are serving your customers and how fast you are at attending to their needs then benchmarks do matter. So determine how well you stack up against benchmarks. It can help you figure out what you need to do to improve your phone system.
Remember To Say Thank You
We previously emphasized manners, and this relates to that, but there is another reason for why it also stands on its own. Customers can get testy when they are on hold, so it is up to you to make sure that they know that their patience and business is appreciated. Just simply saying thank you can go a long way.
Modified on by joshuagreen
Even if you are not too fond of gadgets, there will always be someone you know who is just addicted to anything that is related to technology. It may be a family member, a friend or a colleague. It is evident that if you want to give gifts that will be appreciated, you need to give something that they will truly love.
With the wide selection of gadgets that are available, how can you possibly choose? You first have to analyze your relationship with the person that you are going to give the gift to. If the person is close to you, you may want to spend more. If the person is merely an acquaintance, you do not have to give something extravagant even if you can afford it because it will be uncomfortable for you and the person.
Let us say that you would be giving a gift to a family member, a loved one or a close friend. What are the gifts that you can give?
1. Keyboard Waffle Maker: For the Hilarious Friend
You may have a friend who is so into playing and using his/her gadgets that he/she barely has time to cook. You can give the Keyboard Waffle Maker to remind the person that he/she still needs to eat. At the same time, the unique appearance of this waffle maker will make anyone happy. Since this is cordless, this can be cooked over a grill.
2. GoProHero+: For Someone Who Likes Traveling
You will always come across some people who live to travel. They would like to reach different points of the world because being immersed in different cultures truly change their mindset and their way of thinking. The best thing about GoProHero+ is that it is waterproof and shock proof. It can also take wonderful pictures that can be uploaded online immediately.
3. Light Up Gloves: For the Daredevil
Some people love riding their motorcycles and even their bikes late at night because there are fewer cars traveling at that time but they are also more prone to accidents because they are not seen by other vehicles on the road. Increase their safety by giving them Light Up Gloves. These gloves are very easy to use too. The button located at the gloves just need to be pressed and they will light up until they are pressed again.
4. Syma RC Helicopter: For the Peter Pan
You will always have that friend or that family member who does not want to grow up. Most of the time, they are able to live their normal, adult lives. They go to work and do their responsibilities but during their spare time, they cannot help but release the inner Peter Pan in them. This RC Helicopter will be perfect because this is inexpensive and can be fun to use.
5. Cool Looking Charger: For the Chic Friend
You may think that everyone who loves gadgets must love the outdoors or would love to play various types of sports but actually, there are some who are chic and sophisticated who love gadgets too. The best thing to give is a chic looking charger that they will be proud to put out of their designer bag whenever they need to charge. Search for colors that are not that common or you can find some that can mix the color of their smartphones.
6. 8Bitdo Bluetooth Retro Controller: For the Nostalgic One
You will always have some friends and family members who love playing the latest games and would love to have the latest gadgets but would gladly give a smile when reminded of the things that people used in the past. This bluetooth controller is set up to look like an old Nintendo controller and this can easily sync up with all of the other gadgets that are available at present time.
7. Tile: For Those Who Loses Keys All The Time
Everyone misplaces their keys once in a while but you will know someone who does nothing but lose his/her keys. This is the best gift because this can be attached to simple keys. The gadget will then be connected to the smartphone and it will give out an alarm when prompted so that it can be found.
Out of all the tech gadget ideas that are mentioned above, which one are you planning to purchase soon? Do not hesitate to give you gift ideas too.
Web/app design is becoming a crowded field. With a growing number of professional designers for hire, it is an easy task to hire someone to craft a delightful user experience – it really is an art form. Designing the user interface, however, is an entirely different matter, and the market is far less “flooded” with UI developers.
UI designers have to take the creative plan of a UX design and translate that into actual screens, pages, and all of the visual elements that users will need to have the great experience they want from an app and to ensure that the experience is delightful no matter what device may be “in play.”
There are some “best practices” in crafting great UI – here are seven of them.
Simplicity and Consistency
One of the essential elements of an app that provides a great user experience is simplicity. Users should not have to try to figure out how to navigate around; they should not face any confusion, but, instead, be directed quite simply.
This means as few buttons and other navigational options as possible. If your app is more complex, than present a link for “advanced options.” This allows users to get the basics down, and they may not want to go any further. For others, the advanced options will provide the interfaces they want to move on to.
Consistency removes “chaos” from the app. Color, font, buttons, and icons should all be familiar and comfortable for the user. Changing these things out mid-stream only confuses the user who has to then force his brain to adjust – not cool.
Understanding the Audience
A good UI developer spends time with the client and the UX designer, in order to understand the target demographic of an app. Think, for example, of the differences between the interface needs of a 15-year old, Gen Z demographic and a senior citizen, Baby Boomer one. They can be huge, just in terms of navigational tools in an app, not to mention typography style and size. The more a UI developer knows about the target audience, the better the “fit” of the interface for that audience. as well, the visuals,
Use Visual Hierarchy
Some elements and features of an app are clearly more important than others. They need to stand out. While consistency is important, those things that should command attention from a user should stand out in some way – through color, size, typography, etc. Another example of the effective use of visual hierarchy would be to create lots of white space around a call-to-action button, so that it immediately draws the eyes of a user.
Making Use of Typography
Too many fonts can be confusing and create some chaos in a user’s brain. In fact, OWDT recommends that app developers should ideally use two fonts. Here is the thing about fonts, however:
The nature of the app should dictate selection of fonts. Is it serious, playful, or inspirational?
The nature of the user demographic should also play into this selection. A younger user will tolerate more contemporary and playful fonts while an older, more serious demographic will not find them comfortable.
You can use size and color variation of the same font to create visual hierarchy too. Different background colors will also provide variation to the same font.
Speaking of Color
The UX designer may have a lot to say about color, so be certain that this is discussed at length. There is an entire body of research on the psychological “triggers” of colors, so study it and be certain that the colors are conveying the right “message” to users. There is a reason why the Lego website and apps use only bright primary colors; there is a reason why Rolex uses blacks, silvers and grays. Color consistency also gives users a nice comfort level.
That said, there is certainly something else to be said for the use of contrasting colors in order for certain elements to stand out and draw users’ attention. Everything in moderation, however. If you use the concept of contrasting colors too much, users can become irritated.
Build in Feedback Messages
This is one of the best arguments for testing interfaces all along the way. You have no way of knowing how users may mess up as they navigate and use your features. They will find ways to mess up, however – count on it. To determine where they may get off course, you will need to test, test, test with actual users from the audience demographic. Once you have identified those points at which errors will occur, you can design feedback messages that will let them know what went wrong and how they can fix it.
Sometimes, especially when users are filling in forms or making payments, there will be a necessary pause while information is being processed. Don’t leave your user “in the dark.” Give them a signal that things are processing so they do not duplicate. And give them another signal when information has been processed.
Forms Must Be Simple
Consider the purpose of each form you design. There should be a minimal number of fields for the user to complete – remember, many of them will be on mobile devices. If the conversion is simply to subscribe to a newsletter, for example, you do not need more than name and email address. For payment purposes, of course, you will need credit card/banking information. If the billing and shipping address are the same, however, a simple check-the-box interface will do. The concept is simple – Minimize.
Interface design is a complex task and it can be somewhat intimidating. If you have experience with UX design, however, you are a natural to move into this more “intimidating” function. Just remember the basics – ease of use, simplicity of navigation, understanding the audience, consistency, compatible typography and color, and visual hierarchy. Juggling all of these elements is not easy, but the person who can do it will be in high demand.
Doing business on the go has become the new norm. So does dealing with all sorts of financial transactions through your trusted smart phone or device. From purchasing stocks, making wire transfers and quick personal deposits - mobile finances has exploded in popularity the past few years
The industry keeps growing. Over 1.75 billion users are expected to conduct banking operations through mobile devices by the end of 2019. With this explosive growth what are the benefits for financial enterprises? As more of banking moves into the digital realm, the less money financial institutions have to invest into brick and mortar locations, as well as all of the personnel that goes along with that. When technology can perform all of the functions of a bank teller, and when all of those functions can be safely and easily accomplished by a user app, everyone wins.
But there’s some bad news as well - not all of those users are particularly happy with the kind of user experience they are currently having with their mobile banking. According to the latest J.D. Powers survey only 32% of bank customers say they trust mobile banking and most respondents indicated that they are not “fully satisfied” with the current app proposed by your bank.
The bottom line is this - while financial app development definitely is a promising sector, product owners should specifically focus on building a user-friendly, secure and personalized product rather than deploying just “some app” to stay in trend.
Building That App – Key Elements to Consider
There are several steps in the process of creating a financial app that users will find friendly, safe, and easy to use. If you can accomplish these three things, you will keep customers and your costs down. Consider the following critical pieces.
Know Your Customer
Just who is our mobile consumer? Most would say it is the millennial and younger generations. And they would be mostly correct.
But here’s the thing: Gen X’ers and even 45% of Baby Boomers are using online banking too. And people are interacting with their banks far more frequently than they used to. It’s now so easy to check a balance, transfer funds, and pay bills, if, and this is a BIG if, the app is well done. If not, customers will be lost.
So, what are the biggest objections/frustrations of our potential app users? You have to find this out before you can begin to build or remodel an app.
Here is what consumers are saying about their current banks’ mobile apps:
The other critical information you need to get from your customers is what exactly do they want to be able to do on your app. You can use data analytics to track customer behavior or you can ask. But, in general, here is what most consumers do on their financial apps:
List the Elements You Will Include
Don’t just make a simple list. Create a scenario for each element. How do you want the customer to go through the process involved?
Once you have all of this, you are ready to look at developers, if you don’t have the in-house expertise. Seasoned financial app developers can take what you want and recommend the best technology stack for your needs.
And speaking of financial app developers, be selective as you search for the best one. They should be willing to show you case studies and put you in touch with clients for reference.
Security – It’s the Most Critical Challenge
You already have security measures in place if you offer online banking through your website. Translating those to a mobile app means the following:
Make sure your developer understands your security policies
Application servers must be carefully configured, so that phishing is avoided
Use the most current digital signature technology – you want everything secure and yet easy for the user
Utilize encryption for all user stored data.
Have a password strength checker – never allow your customers to use simply and easily-hacked passwords.
Be firm with your customers on how they are to behave when using your app. They must password-protect their phones; they should never store their passwords with you; they must logout when finished; they must install app updates. They have to do their part to protect their information too.
Keep it Simple
You know the features your customers want. Limit activities to those features only. If the majority of your customers pay bills on the app, then focus the application around that feature. Don’t waste time building features, such as applying for loans, that are hardly used by your clients.
As the app matures continue adding features in a methodical and customer centric way.
Sleek Design and UX
Here are the things to think about:
Only a couple of steps to get to functions - reduce the number of clicks.
Users love notifications - make sure you offer that to them.
Analyze & track the features most frequently used, and focus the user interface on those functions.Test, Test, Test
While security is important, make sure you have a fully refined QA process in place to reduce any problems with the software.
And don’t forget user testing – you’ll get great feedback.
Plan for Diverse Devices
Make sure you app works well across all devices and screen sizes. There are a number of services that offer online emulators for you to test your applications - make use of that.
Consider adding a mobile analytics piece in your application to track detailed information about usage, and better visibility into any problems your customers might be facing.
Cost – It’s Not Your Primary Concern
When looking for a developer for your application, cost should not be your only concern. Financial applications are complicated and require experienced developers who understand the intricacies of the industry, security and functionality. Don’t just go after the lowest priced developer.
Building a financial app will be key to retaining your customers. If even Baby Boomers are using them, the proverbial “handwriting is on the wall.” Take these eight “criticals” and find the right developer now.
The challenges of managing virtualized environments are mounting. The benefits of virtualization—from cost and labor savings to increased efficiency—are being threatened by its staggering growth and the resultant complexity. A critical piece to solving these challenges, as many organizations have already discovered, is image management. Read more: http://ibm.co/SpHTlV
Modified on by sofiastechtalk
Electronic health records are the modernized way of healthcare services. It electronically stores a patient’s information and his medical history. EHRs includes medical history, demographics, immunization status, radiology images, medication and allergies, laboratory test results, vital signs, personal statistics and billing information. These data can be shared across many health care units in a digital format. EHR (electronic health record) and EMR (electronic medical record) are two similar but very different concepts. EHR is a collection of a patient’s health information whereas EMR is a data source for EHR. EHRs are a smarter, easier and effective way of providing medical and healthcare facilities to the population.
Compared to paper-based record in hospitals, Electronic Health Record proves to be a smarter and more accurate choice. EHRs are easily legible compared to handwritten prescriptions and medical records. They are easy to update from time to time and the data are easily transferable between various EHR systems and can be used for quality improvement, resource management, and public health communicable disease surveillance. But there have also been many disputable points against this. Various surveys depict EHRs to be more time consuming and easily accessible for theft.
How Useful Are Those?
Electronic health records are very useful during Emergency Medical Services (EMS). The ambulances with EHR systems are more efficient because they include benefits like better pre-hospital care, patient data sharing, better training for paramedics, data-based outcome improvement, review of clinical standards, clinical decision support and much more. Automated handwriting recognition has also been a success. The handwritten medical forms and prescriptions can be easily converted to digital format and then can be operated on. EHRs improve the quality of care and improve coordination for better health care procedures. It eliminates the guessing histories of patients, seeing multiple specialists, easy transition between care facilities, and allows better service in emergency cases. Apart from improving the quality of healthcare, EHRs also saves a lot of time which otherwise would have been taken for identification of patients and their medical data. It also helps in long time preservation of stored records and also in synchronizing the stored data among different EHR systems.
However, they are not cost friendly. Not only do the health care institutions have to spend for its installation and maintenance but also need to hire IT officials for its working. Hospitals and physicians who opted for EHRs were found to be facing more loss than the gains from the machine, therefore putting them in a financial crisis. This makes EHRs suitable only for large and wealthy institutions and not for office physicians.
The Main Objective
The objective of creating the EHR was to improve the quality of healthcare services, better efficiency, reduce health disparities and ensure adequate privacy and security protections. It is useful in cases such as e-prescriptions, for the electronic exchange of health information, to submit clinical quality, inaccurate and efficient dealings in finance, diet of a patient, distribution of medical aid, improved monitoring of drug usage, enhance information integrity, reduce transcription errors, and reduce duplication of information data.
According to the Health and Human Services, the Security Rule set up a security structure for small as well as large establishments. All institutions must have a security plan including administrative safeguards, physical safeguards, and technical safeguards. But however, many healthcare and medical institutions have undergone many security breaches resulting in the loss of the confidential records in the past years. For the installation of Electronic Health Records in all institutions and practices, the centralization of all the health records is of utmost importance. The Health Insurance Portability and Accountability Act (HIPAA) limit the number of persons that can view your health records. But however, the estimate of the number of people that can come across your details, as part of any medical procedures or operations, is not accurately decidable. The personal data breach notification informs an individual in the case of a breach of information. This helps the individual to take the necessary actions to limit the undesired effects due to the breach as well as encourages the institutions to increase and strengthen their security.
The EHR systems help in one-to-one or one-to-many exchanges between different institutions. So the customization of the EHR systems is very important in order to fit the needs of the patient, to standardize the records, and to overcome the language barriers between different nation for the procedures of healthcare to function smoothly and efficiently. The European Commission is trying to allow the cross-border exchange of information and data through the e-health systems and to remove the potential legal hurdles. This may lead to the practice of teleradiology, which would allow radiologists to serve various care facilities around the globe. But the legalization of these practices in many countries provides a big challenge.
The smart use of Electronic Health Records can not only be confounded in human care but also for animal care. The veterinary experts are promoting the use of EHRs into their practices to allow a global workflow. The veterinary medical records are being used to study and treat various animal diseases worldwide.
Electronic Health Records are no doubt a smarter and efficient way of healthcare. The legal clarity, costs, and customization of the system is a major problem now but many commissions and corporations are struggling to remove these potential hurdles and take the healthcare system to a new and improved level. Nevertheless, the market for e-health is increasing rapidly.
Today IBM announced new SmartCloud Foundation capabilities to help organizations realize the potential of cloud computing. Watch the replay of the IBM SmartCloud launch webcast, to learn more about how the new announcements, including IBM SmartCloud Provisioning (delivered by IBM Service Agility Accelerator for Cloud), can help customers move beyond virtualization to more advanced cloud deployments.
What is Auto Glass?
Auto Glass is a refers to automobile glass or Car glass which includes windscreens, side and rear windows, and glass panel roofs on a vehicle. Auto glass is generally made of laminated safety glass, a type of treated glass, which consists of two curved sheets of glass with a plastic layer laminated between them for safety, and are bonded into the window frame.
Why is it used?
Normal glass if hit by a projectile can shatter into sharp shards which can harm the people inside as well as around. This is prevented from happening by using laminated safety glass which when shattered the pieces of glass stick together and tend to stays intact, thus preventing the shards of glass from scattering. Apart that it is a shield from the wind, and protects from debris such as dust, insects, and rocks, and also acts as an aerodynamic window at the front. The majority of car glass is held in place by glass run channels, which also serve to contain any fragments of glass if the glass breaks.
How does it get damaged?
Road projectiles such as rocks, debris and accidents are a few causes of damage in the glass and cause a chip or crack in the auto glass.
Should the glass be repaired or replaced?
Windshields that cannot be repaired have to be replaced. Replacement of a windshield typically takes less than an hour. To ensure the vehicle is safe to drive, time values called the Safe Drive Away Time have been established. Windshields which have been replaced must cure or bond sufficiently until they are able to withstand the forces of a crash.
The US National Windshield Repair Association states that depending on four factors: the size, type, depth, and location of the damage we can determine whether the windshield can be repaired or not:
- Cracks up to 6.1 cm (2.4 in) are within permissible limits for repair anything more severe than that needs to be replaced. The exact value changes depending on the local laws.
- If the damage goes to the edge of the window the structural integrity of the windshield is compromised and it needs to be replaced.
- Minor Circular holes, straight cracks, crack chips, dings, pits, and star-shaped breaks etc can be repaired without removing the glass, eliminating the risk of leaking or bonding problems sometimes associated with replacement.
Some other types of damages that are very difficult to repair, or cannot be repair are as follows:
- On the inside of the windshield
- excessive damage on both layers of glass
- damage over rain sensor or internal radio antenna
- complex multiple cracks
- contaminated cracks
- very long cracks (i.e. over 18–24 inches long)
- edge cracks
How is the repair done?
In cracked windshield repair, air is removed from the damaged area on the windshield with a specified vacuum injection pump. Then using an injection pump, clear adhesive resin is injected to replace the air in the windshield crack. The resin is then cured with an ultraviolet light. When done properly, the damaged area’s strength is restored, as is 90–95% of the clarity. If proper time for curing is not given the passenger of the vehicle is not optimally protected in case of a crash or damage occurring to the glass.
With the invention of quick cure adhesives, mobile windshield replacements have become more prevalent. Often the temperature and humidity cannot be controlled for mobile installations this can increase the time needed for a sufficiently safe bond to form. A controlled environment always ensures the performance and safety of the windshield installation. If not properly cured, the adhesive bond could fail during a crash, allowing occupants to be injured, ejected, or causing other harm. Because of the variables and difficulties involved in mobile windshield replacement, many vehicle manufacturers do not recommend this method of installation.
Why Auto Glass Houston?
Auto Glass Houston understands the need for safety of vehicle owners and caution them not to drive with a broken glass. With locations all around Houston, the company is available 24/7 to repair or replace glass in store. They bring their services to the customers with their mobile services.
Auto Glass Houston also only employs technicians certified by National Glass Association, is the preferred provider with most insurance companies and uses OEM quality auto glass and materials.
This blog is going to review the best press release distribution services. Each site has its advantages and disadvantages, so reviewing each one is important. All of them will have the standard elements you would come to expect from a release site, including a list of syndication networks, submission sites, newsroom and FAQ.
Let’s take a look at some of the best sites for distribution. We will be looking at each site with a critical eye and careful scrutiny. General parameters will include pricing, transparency, guaranteed placements, user friendliness, navigation, and if there are any extra features like analytics to help follow a release once submitted.
Many of the sites will require a login to continue or access information. This is something the blog does not do as part of the review of each site. You will be responsible for creating accounts for yourself should you choose to use a particular site. It is a hope this blog will drive decisions on signing in and getting more information and thereby save you time, energy and most importantly, precious money.
Top on our list is NewswireNEXT.com. Although a new site, there are many reasons for us to rank this site as No. 1 press release distribution company. Not only it’s affordable ($199), it offers guaranteed maximum media pickup (500+ successful placements) with brand new features that other press release companies do not offer. We have personally tried and tested their services to promote our clients, and the results were quite remarkable. Based on our experience, below we have outlined some of the key features that truly make NewswireNEXT the best in its league.
- No Sign Up or Login required- It’s a simple website that is easy to browse and navigate. Everything has been clearly described, and they are quite transparent in terms of pricing, offerings and what they guarantee with each order. Moreover, there’s no need for you to register with the site or create an account. You can simply choose the package you want, and proceed to checkout.
- Free White Label Service- Unlike other PR sites that charge you an additional premium for white label press release distribution, NewswireNEXT does it for free. In other words, their distribution packages are white label by default. Best for businesses, resellers and PR agencies who do not want the name of distributor appear in press release, media outlets and report.
- TIER 1 Broadcast Networks (MSNBC and PBS)- They are indeed the only wire service that guarantees placement of your business news on top tier broadcast media sites like MSNBC and PBS with each order.
- Mobile Optimized Press Release (Google AMP, Apple News and FB Instant Articles)- When compared to traditional desktop users, the number of the consumers using tablets and smartphones to access internet has substantially increased. Hence, we can’t totally ignore the value of mobile optimized press release in today’s PR distribution strategy. Not only it gives you more exposure, it allows your news release to load faster on mobile devices. Unfortunately, most of the press release distribution sites have totally ignored the benefits of mobile platforms such as Google AMP, Facebook Instant Articles and Apple News, and refused to change with time. However, the good news is that NewswireNEXT publishes your press release in all the 3 abovementioned mobile formats, which can truly give you an edge over your competitors.
- Organic PR Outreach- When it comes to PR outreach, majority of the distribution services rely solely on NIE circuit, which is subscribed by millions of journalists. However, despite the huge number of subscribers, there’s a very little possibility of your press release being picked by a journalist, blogger or a contributor. Hence, in order to ensure that your news release is picked by the media, NewswireNEXT has gone a step further to implement a highly effective organic PR outreach strategy, which involves sending your news directly to a list of editors, journalists, bloggers and contributors from major business publications and niche industries. They guarantee publication of your story or mention of your business on at least 1 business publication/ niche blog. Example includes, The Huffington Post, Forbes, CNN, The Next Web, Seeking Alpha, Evan Carmichael, Tech.co, Realty Times, Buzzfeed and more.
- Fox, NBC, CBS, ABC, CW and TELEMUNDO Affiliates- Your press release is guaranteed syndicated to Fox, NBC, CBS, ABC, CW and Telemundo affiliate sites.
- Google News, Bing News, and Yahoo, Google, Bing Search Engines- The PR is indexed in top news aggregators like Google News and Bing News, along with search engines like Yahoo, Bing and Google.
- Financial Feeds, Newspapers and Industry News Sites- Syndicated to sites like Pittsburgh Post-Gazette, AZCentral, IndustryWeek, WND, Travel Weekly, Digital Journal, Miami Herald, Wall Street Select, IBTimes, Star Tribune and more.
- Regional USA and India News Sites- Syndicated to regional and local USA and Indian news sites like Alaska News Desk, Atlanta Chronicle News, Nebraska News Desk, Utah Headlines, New Jersey Headlines, South Carolina Magazine, Washington Magazine, South Dakota Chronicle, Texas News Headlines, New York Chronicle, Northern India Herald, Bangalore Samachar, Himachal Pradesh Newspaper, Southern India Reporter, Aurangabad Magazine, Mysore Newspaper, Gujarat Magazine, and Kerala Daily to name a few.
- Comprehensive and Transparent Reporting- Post distribution, they send you 3 comprehensive reports (Earned Media, Owned Media and Paid Media placement links) with 500+ live press release links.
Final Thoughts- Of all the sites reviewed in this post, this one is the absolute best for your press release submission needs. The cost is inexpensive relatively speaking versus the other sites covered in this blog. It is without reservation that this site be used for your press release submissions whether you are a small business or public corporation.
Next on our list is PRNewswire. Like most sites, this one requires an account, which is not a difficult task if you have noted the information mentioned previously. You will have to provide your business email, as an email account from a disposable service (Yahoo, Google, Hotmail, etc.) will not be accepted. This is a standard concept, because many sites require a login. The login is necessary because most of the sites charge fees on per release, monthly, quarterly or yearly basis.
The site itself has a very busy homepage with press releases visible on the first page. There does seem to be a good mix of release topics if you dig into the site. Small businesses are mentioned alongside larger companies, but finding the information takes time to make sense of what is there.
The site does not provide a price for submission services, and this is a serious drawback. You can fill out a form and ask for information. This can prove to be more trouble than it is worth in the long run. However, do keep in mind that they are quite expensive. They charge you a yearly membership fee, plus distribution charges. If you have $1000 to $2000 to spare, PRNewswire can get you a good coverage.
Final Thoughts: PRNewswire is ideal for publicly traded companies and bigger firms who want to make fast and accurate distribution of financial and material information. Overall, this is not an ideal site for small business entities, PR agencies and professionals. A small business with limited advertising income would be far better to search elsewhere for the best in press release distribution.
Immediately upon arriving at the site you are greeted with a friendly page with lots of information that is easy to read. The site lets you know why it is worth using for your press release submission.
Looking into the site, there is a comparison chart available for interested customers that outline your options for each release. If you need writing services, they offer this as well.
The landing page specifically mentions small businesses, ideal for anyone who is just starting or attempting to increase their online presence. There is no search function to search for releases.
Unlike many sites, this site does offer a complete list of site submission. Users can search by state and find an extensive list of submission locations. This includes newspapers and magazines – a real plus for targeted small businesses.
Sounds good? It really is. It is provided you can survive the sticker shock. A single press release starts at $299.00 and goes up to $499.00. This does not include a writer, although the site does offer writing services in addition to the release submission.
They promise great results, and it is simple to get results when you are assessed at such a price. There are no example releases on the homepage, but there is a list of locations your release will be submitted, including the big news agencies, Huffington Post and the like. This too is a good reason to strongly consider this site for release submission if nothing else. Most of these big media conglomerates like Huffington Post do not accept many submissions, and those that do have a substantial cost. $299.00 may sting, but the benefits may be worthwhile.
Final Thoughts: The site promises the moon, but it will cost you a ticket there. For $299 they guarantee placement of press release on at least 75 online PR media sites. Small to medium size businesses would do well to consider the cost versus the price for submission. Those who can’t afford PRNewswire can definitely go for eReleases.
Another site that requires you to login but does not show you prices, GlobeNewswire does list press releases on the first page. Unfortunately, there are only 10 releases posted per page. This is a real issue because there are several thousand pages of releases. You can search for releases, but at 10 results per page, it may be a while for you to see any good results.
The site does not mention costs and results. Locations for distribution are buried in the pages and looking for them takes time. Small businesses with tight budgets will not find any results that will be meaningful because of this. A lack of upfront pricing is also a detractor, as many small businesses have to count every cent.
Final Thoughts: A lack of pricing, buried sites and no comparisons are questionable. There is nothing on the site about helping to write press releases or writing services. This is okay for larger, more established businesses, but for a small company, it may pose somewhat of a problem if there is trouble with the release writing.
5). Business Wire
Owned by Warren Buffett, Business Wire promises to be as good as they come. You need to create an account to submit any releases, so this can be good or bad.
The website looks quite professional, and the huge amount of information available on the site is quite impressive. There are visible releases on the Home page, and visitors can access press releases by Date, Industry, Subject and Region. The site does offer distribution services and seem to have solid results with this element of the site. They even have a Service page, where you get an idea of the many options that are available to you.
In order to distribute press releases via Business Wire, you will have to first become its member. You can do so by downloading its membership form, fill it out, submit to your nearest bureau, and wait for their approval. This is a major strike against using this site, as there’s no guarantee that they will accept your application.
Without an account, it is difficult to gauge the efficacy of the site. It is safe to assume that there will be a charge for each press release submission, but there is not much information available regarding pricing. Although, they have several options and offer more depth of reach than any other newswire out there, they will additionally charge you for each add on or a feature.
Final Thoughts: Warren Buffett’s Business Wire is great for corporations, organizations and bigger firms, but not ideal for a small business or someone who is on a limited budget.
This site has real promise by only looking at the homepage. There is a full page of information, including a few press release examples. The site promises plenty of positives like analytics and white papers. The site is also partnered with NASDAQ, an excellent resource for anyone who is looking for solid business release contacts. There is no information on pricing or how to submit a release. In order to get this information, you will have to first register with the site and create an account.
Also, there is a lack of necessary information on results and average number of pickups, which is indeed a serious blow to small businesses and startups looking for guaranteed online PR media sites placements. There is also not a partial example of the release locations. Moreover, it is unknown how well the site works with resellers or other agencies which send on press releases via a third party.
Final Thoughts: Marketwired does not appear to have the necessary aspects, cost and follow up that would benefit a small business or anyone looking for affordable online press release submission. However, it is best for those who are looking for targeted distribution and care less about number of pickups.
Cision stands out from the rest because not only it owns PRNewswire and PRWeb, it is much more than just press releases. The site also includes case studies, something that can be closely tied to releases. There is no direct pricing on the site, as users must request information via a login and request form. However, if you can spare $6K to $12K on an annual single or double license subscription, then it’s the best public relations software one can ever use. The companies listed seem to run a full gambit and include many Canadian sites and businesses, making this perfect for resellers and anyone looking for international distribution.
The interface seems a bit more complicated than some of the other sites, as users will need to dig to find the appropriate channels for their release. The site has no mention of number of pickups, or if anyone actually picks it up and publishes it. This is a major drawback for many who expect publication on numerous online news and PR sites. Also, do not expect CISION to offer writing services or anything similar in nature.
Final Thoughts: Should you give this site a chance? It is a gamble. A high subscription fee and limited results seem to point away from this site. It may be wise to continue looking elsewhere, if you can’t afford it.
PRWeb is one of the oldest press release firms and is quite a popular site. You have to create an account in order to avail its services. Costs on the site runs from $99.00 to $369.00, with the increasing costs offering more and more benefits.
The site is fast and easy to navigate, and there are plenty of resources, including white pages, how to’s and marketing strategies targeting online only businesses – making this site ideal for a small business.
However, two drawbacks stick out. First, when compared to other wire services on similar price range, PRWeb offers lesser number of pickups. Second, they do not offer press release writing services.
Final Thoughts: Over the past few years, the popularity of PRWeb as an affordable newswire has dwindled. However, if you do not mind spending $99 for the placement of your news on handful of sites, including financial feeds, social media and PRWeb website, you can give it a go.
The Bottom Line
As you can see, there are plenty of websites you can use to submit your press releases to for maximum exposure for your business. This review of the best press release sites should help guide your decisions for your next release as well as how to maximize your advertising and press release dollars. Ultimately, the decision will rest on you and your business budget for press release submission services. Good luck to you and your small business.