The Superbowl. It is the culmination of a football season and the most watched football game each year. But for football fans and non-fans, part of this event’s draw are the commercials. Every year, the “big boys” – Coca-Cola, Anheuser-Busch, Frito-Lay, and more – put their marketing and advertising teams to work to come up with amazing commercials. For days afterward, these commercials are analyzed and voted upon by a loyal following.
For average businesses, however, this type of marketing is an impossible dream. They have to use more conventional methods, most of which involve developing customer personas, trying to develop relationships with customers, providing responsive customer service, and creating online advertising and content marketing which is, actually, pretty budget-friendly.
Hacking Through a Noisy Environment
The problem with internet marketing, or marketing of any kind for that matter, is that the environment is noisy. Marketers are throwing a lot of “stuff” out there and hoping that some of it will stick with some of their target audience members. And consumers are growing tired of the growing disruptions of marketing of products and services that don’t meet their needs.
Many marketers have also come to use data analytics to keep track of the success of specific campaigns they run – tracking consumer response and the number of conversions that can be attributed to each strategy. And this can drive marketing decisions that they make for future campaigns. It’s a good use of “science” to make marketing strategies more effective.
Before and After-the-Fact Analytics
There is data and then there is big data. Conventional analytics is “after-the-fact” analysis. But what if bigger amounts of data could be gathered and gathered before marketing campaigns were ever crafted in the first place? This is the promise of this new big data science. Here is an example:
A bank has had a portfolio of loan options for consumers – auto, home, personal, business, etc. – for a number of years. Now it must compete with a host of new loan products from a host of new lenders, especially online lenders, and business is falling off. How does it determine how to alter it current products, perhaps design new ones, and market those effectively, in order to gain a good market share? Big data analytics can do this.
With the right software and tools, and the right questions, data can be gathered from all over – from the competition, from social media, from consumer review sites, etc. – and all of that data can be organized and synthesized to provide answers that will drive the loan products the bank will offer, to whom, and even how and where they will best be marketed.
The idea of big data analytics is that it is supremely scientific. It deals only with factual information and is based upon actual consumer behaviors that are gathered from multiple sources and then presented in reports that businesses can use to predict how consumers will act in the future. Armed with this knowledge, business owners, managers, and marketers can make smart decisions about what they offer, when it is offered, to whom, and the best places for their campaigns.
6 Ways in Which Big Data Analytics Can Boost Marketing
Consumers looking for products or services often conduct generic searches. And, according to Matt Kirkman, Director of Grapefruit Digital SEO Agency,
“...consumers rarely go beyond the first page of a search result, in fact, beyond the top five results. What big data analysis can bring to the table is not just the most commonly-used search terms, although that is a critical factor, but also the demographics using those terms, where they hang out online, and the most common needs they identify related to products or services. All of these can be used to craft content that search engines will find valuable.”
More Precise Definition of the Ideal Customer
Marketers spend a lot of time developing a target audience persona. Some of this may be based upon current customers, and some may be a “guess and test” strategy. Big data takes the guesswork out. Companies can see who is buying similar products/services, what and where their related conversations take place, what other websites they visit, the social media platforms they use, and, when, where, and how they prefer to be contacted.
Anyone who has shopped for a product on Amazon or ordered a movie from Netflix, will find suggestions for additional purchases or other movies they might like. This is the result of big data and machine learning, gathering information on previous customer behaviors to predict those of future customers. Marketers for any business can use such data to suggest additional products or services too.
Another aspect of personalization is targeted marketing based upon predictive analysis. When leads come in to sales teams, they can be categorized as hot, warm, or cold, based upon how similar leads have behaved in the past. This allows sales teams to spend their time more wisely relative to those leads.
Better Content Marketing
Marketers have used analytics to measure responses to their content – blog articles, social media posts, etc. The right big data analytics tools, though, can now crawl through related content all over the web and analyze responses to it all. This provides marketers with topics, with “pain points” to address, and with offers such as loyalty programs and discounts.
Managing a Reputation
New analytics tools also allow businesses to monitor any mention of their brands or products/services from any place on the web. They can then immediately access those mentions and respond accordingly. When compliments are given, that behavior can be reinforced with coupons, discounts, etc. By the same token, negative comments can be addressed publicly with resolutions that both satisfy the unhappy customer and let others know that a business is serious about its customer service/relationships.
Because of big data algorithms and analytics, it is possible for businesses to rapidly obtain information on competitors’ pricing, price changes in the sector as a whole, and even price points at which customers may be turned away. Pricing optimization is a huge factor in marketing and sales, and the ability to get information and suggestions based upon actual data relieves marketing departments of a lot of manual research, which may not be comprehensive.
This list of six benefits is only the beginning. Data science is relatively new, and promises to be the single most important factor as businesses look to design products and services that consumers really want and need, to find their ideal customers, and to market their brands most effectively.
You start working on a spreadsheet from your home office. Later, on the train you open it up with your phone to check out a few of your calculations. When you get to work, you open up your laptop, and continue working on it. You’re not carrying the document around on a flash drive. You’re simply taking advantage of the convenience of cloud storage. It may be time to move forward, and treat your accounting the same way.
Using cloud based accounting solutions is certainly not bleeding edge technology either. As of 2014, 69% of accounting firms were using cloud based financial solutions. More than 25% of the small to mid sized businesses that were surveyed indicated that they were using cloud based accounting solutions specifically.
Whether you’re a small business owner handling your own financials or a dedicated accounting pro, there are plenty of reasons to consider cloud software. It’s certainly a technology that’s growing in population overall. Keep reading to learn more about the growth of cloud solutions for accounting, and why it should be a viable option for you.
Access And Collaboration For Team Members
Cloud based accounting solutions are highly regarded because they don’t keep people pinned to their desks. You also don’t have to rely on emails or file sharing to share accounting data with other team members. Instead, those with authority and connection can simply access the accounting system from any connected device.
Cloud based accounting systems also enable collaboration. Files can be accessed, modified, and created by multiple team members. This ensures that everyone has the latest version of each document.
It Takes The Heat Off of Your Systems
In addition to financials, your home-based systems handle a lot. You likely store customer and employee data. You may process transactions. There’s also emails, data related to other systems, security and antivirus software, and more. That’s a lot of processing and storage. This doesn’t come for free.
By moving your accounting to the cloud, you can take a load off of your networks, servers, and peripherals. This can lead to better performance, and more room for the data you do choose to keep in house.
Cloud Accounting Solutions Are Often Less Expensive
In all likelihood, running your accounting solution is the cloud will result in lower out of pocket costs. First of all, if you purchase an in house solution, not only do you have to cover licensing fees, you’ll also have to cover the cost of any hardware upgrades required to host the solution. Also, you may be able to break your payment into a series of monthly payments thus defraying your upfront costs even further.
You’ll also pay less for hardware maintenance and other resources. This is especially beneficial for smaller businesses. Rather than hiring an IT person, or bringing in a consultant to deal with maintenance and upgrades, you can simply leave that to your solution provider. This is much less expensive than paying for an IT pro or consultant that you may only need part time.
Cost of storage is another thing to consider. With cloud based solutions, you only pay for what you use. And, in many cases your subscription options will likely give you plenty of room to grow before you move up to a higher, pricing tier.
Finally, keep in mind that as in house solutions grow, you also have to consider the physical space you have to store servers and other hardware. It’s not much of a stretch to go from having some equipment in a well vented utility closet to needing a fully realized computer room with raised flooring and other bells and whistles.
High Security Protocols And Standards
Unfortunately, some very publicized events relating to cloud storage has put people off the idea of using cloud as an accounting solution. They believe that their information won’t be secure. However, in most cases that’s simply not true. A reputable host is going to have exceptionally high security standards and protocols. They’re also going to have the manpower and knowledge to maintain a much more secure system than most businesses.
Truth be told, unless you’re a large company with a data security team, the right cloud provider is very likely to outdo you when it comes to data security and access control. However, this is important enough of an issue that you should ask questions about data security when you’re exploring cloud accounting solutions.
Flexibility And Scalability
If you select a cloud based ERP solution, or even a standalone accounting solution, it’s quite likely that you will be able to customize it to the needs of your organization and clients. This can often be done by selecting apps that are created by your vendors. Another option is to customize cloud based accounting systems yourself. This is one of the advantages of cloud computing that actually stretches beyond accounting and financials. You can do this in house, or bring in a software development contractor. This option is popular enough that many vendors offer development platforms, and open source products.
Cloud based solutions are also scalable. If you’re operation is growing, the cloud simply grows with it. You don’t have to calculate how much server space you may need in six months or how much you will need a year from now. Instead, you can spend those resources focusing on providing clients with great service and earning profit.
Cloud to Cloud Integration is Now a Possibility
If you’re already using cloud based solutions for other business applications, let your accounting solution provider know. It’s relatively, but the truth is cloud to cloud integration is absolutely a possibility. In all likelihood, all of your cloud based applications can share data amongst themselves in order to truly provide you with rich, enterprise solutions.
Automation Leads to Accuracy
Many cloud based accounting solutions are largely automated. That means there is less human intervention. That leads to less error,and more quality control. Fraud, duplicate entries, and other issues can be flagged and dealt with, often with limited human intervention.
Ease of Maintenance
In order to keep your in house systems working, you have to constantly concern yourself with upgrades and maintenance. Servers must be updated as your company grows. You’ve also got security patches and other upgrades to stay on top of. Even for a small accounting firm, the job of ensuring your servers, devices, and networks stay up and running can quickly become a full time task for at least one of your team members.
That’s not the case with the cloud. You don’t have to concern yourself with maintenance at all. These tasks fall under the responsibility of the software provider. Don’t forget the cost of server downtime. Depending on the solution you choose, a cloud based accounting system may mean you’ve got as little as 45 minutes down time each month.
Not only have cloud based solution providers gone a long way in allaying concerns about security and privacy, they’ve taken steps to ensure that their solutions are more secure than most other options. In addition to this, cloud solutions can be less expensive as well as using up fewer resources. Any accounting firm or small business in need of an accounting solution should strongly consider looking to the cloud. There’s a very good chance that there’s something in the cloud that will meet your needs.
The American Medical Association (AMA) is working alongside leading IT companies like IBM and Cerner to develop an integrated healthcare big data analytics platform. The name of the project is Integrated Health Model Initiative (IHMI) and it is aimed to provide a continuous learning environment that can produce interoperable technological solutions, as well as valid care models based on relevant feedback.
IHMI will feature a central data model for organizing and exchanging information, as well as a physician-led validation process to review the clinical applicability of the data. The technology that will deliver this type of sensitive data analysis will be developed by IBM and Cerner, as well as other partners that may join the project in the future. This new healthcare analysis big data platform is set to be developed and released in 2018.
The Central Aims of IHMI
The main goal of IHMI is to provide a digital basis that will support a collaborative approach to optimizing population health management. This will be achieved by identifying the diverse factors that have led to positive medical outcomes, as well as pointing out the points in healthcare development that require improvements. The platform will also offer comprehensive information for medical research.
According to James L. Mandra, MD, the CEO of AMA, the amount of health data produced in the US has reached impressive proportions. However, much of this data remains "fragmented, inaccessible or incomplete" in spite of its potential to lead to valuable improvements in patient outcomes.
As such, IHMI was created as a collaborative effort that could enable the healthcare system to "collect, organize, and exchange patient-centered data in a common structure that captures what is most important for improving care and long-term wellness, and transform the data into a rich stream of accessible and actionable information”, says Mandra.
The healthcare platform is specifically targeted to gather data about high-cost and high-impact clinical areas, such as diabetes prevention or hypertension management. This platform would serve doctors and researchers in optimizing patient care tactics and developing new healthcare protocols based on comprehensive feedback, which has the potential to improve patient outcomes.
The Usability of IHMI
The AMA's big data platform is will ultimately be designed to be used by doctors. As such, IHMI will feature a close collaboration between physicians and IT specialists that can provide the specialized data analytics features that will be both useful and accessible to the medical community.
According to Laurie McGraw, AMA's Senior Vice President of Health Solutions, the new data platform will actually encompass many existing data standards that the medical community is already familiar with, such as SNOMED, CPT, LOINC, or ICD-10.
However, it will be taken one step further because it will help users gain access to patient-centered data, such as patient goals, function, and state, which are essential for an accurate assessment of patient wellness. McGraw said that IHMI is expected to "build bridges with health technology leaders and bring the physician voice into the innovation space”.
IHMI will help physicians access specific patient information in the patient's record more efficiently by putting together patient care models which can be easily deployed and the biggest advances in IT technology that target protocols and workflows.
This type of interdepartmental collaboration could lead to technological breakthroughs that would deliver sensitive information that is relevant to the specific needs of a group of users. Similar developments where technology can help facilitate certain red tape processes are made every day.
For instance, in 2017 a tech solution was made available that can issue an electronic Vietnam visa for US citizens upon demand. This will simplify the visa release process tremendously and hopefully, the model will be implemented for visa systems in other countries as well. In the same way, IHMI is meant as a technological advancement that could then be applied internationally.
To conclude, the Integrated Healthcare Model Initiative will have the titans of healthcare and IT working together for the development of comprehensive big data analysis platform that will fuel the optimization of the American healthcare system. It remains to be seen when the platform will be made accessible to the medical community, but it has the potential to fuel ground-breaking advancements in patient care.
Why are companies so keenly focused on creating great user experience?
Ultimately, the answer is quite simple. It’s ROI! In fact, research shows that a great UI can boost conversions as much as 200%. Well, ROI and the opportunities that technology and data has brought us.
Think about it. The importance of creating great customer experience predates computers. For example, people have always appreciated the following:
Well organized stores with easy to find merchandise
Knowledgeable customer service staff and salespeople
Servers who remember a customer’s regular order
Helpful suggestions that are based on the customer’s preferences and history
Interactions and experiences that simply work quickly effortlessly and effectively
Experiences and actions that bring pleasure
Historically, have not only appreciated these things, they’ll even pay more for better experiences. Early user experience efforts include Henry Ford’s creation of mass production technology, Walt Disney’s carefully designed strategies to make his parks a joyful place, and Don Norman’s pioneering work at Apple focusing on functionality and usability over aesthetics. In fact, it was Norman who coined the term ‘user experience’.
What’s slowly developed in recent years is that companies can now do a much better job of pinpointing the experiences that customers want. Even better, they can do it more effectively, and much less intrusively. Credit for this can largely go to big data and artificial intelligence.
The Role of AI in User Experience
A large part of the conversation about user experience and AI centers around chatbots. The idea is that AI driven chatbots can become more intelligent over time as they receive input from consumers as well as data from other sources. While this is true, it’s only the tip of the iceberg.
Artificial intelligence also plays a role in the creation of websites that deliver great user experiences. For example, The Grid uses artificial intelligence to help create sites with great UX nearly automatically. Netflix allows AI to do the grunt work of creating user experience by creating a framework of algorithms and rules that AI technology can work with. In the meantime, that leaves designers and others time to focus on the more human elements of user experience.
While AI plays a role in UX beyond the bot, that doesn’t mean the bot should be ignored. Chatbots are an emerging technology that have and will continue to improve the user experience. No, they aren’t perfect. There’s no doubt that most of have rolled our eyes at the seeming cluelessness of bots. However, thanks to advances in the way that bots process natural language, the ability for bots to respond and react appropriately to what people input is rapidly improving.
Paul Gordon at 720 Digital specializes in conversion rate optimization. He says, “Bots are no longer intrusive sales machines. They are intelligent. They possess the ability to interact, to show insight, and to meet customers’ needs when they interact. This is an exciting technology that will continue to improve UX down the road.”
Today, social media platforms are assisting businesses in their effort to use bots to improve UX. This includes the ability to deliver personalized content as well as deliver relevant information and answer questions.
Considering that most people have only five apps on their phone that they use on a regular basis, and that the most used of those five is likely to be a messenger app, there’s no reason to ignore the role that AI can play in messenger apps whether it’s facilitating purchase, acting in a customer service role, or simply providing information.
Big Data And UX
Another asset in the ability for businesses to deliver great user experience is the improved ability to collect and store data. This data can then be used to inform decisions about creating better UX.
One way that startups are able to use data to improve UX is by collecting that data in less obtrusive ways. Analytics software can deliver data about true consumer behavior. Not only that, sometimes big data can gleen better information about customer information than customer feedback through surveys and other instruments.
Of course surveys are a valuable means of connecting with customers. Market research is also an apparent tool for reaching out to the users. However, once again it’s intrusive and requires customers to provide input that they would not otherwise give freely.
Businesses have been collecting and using data from customers and other sources for years. However, thanks to analytics they can identify the right questions to ask in the first place, and also identify where data collection might require a bit of sensitivity. After all, at the end of the day businesses want customer data in the most convenient way possible.
What do Customers Really Want From UX
From the time they leave their homes, log into their computers, or walk into your store, customers really want just one thing. They want to be provided with easy, informative, and easy to connect experiences. More importantly, customers understand the value of CX. They want convenient, safe, and entertaining experiences.
With the online-based evolution of the IT world, moving apps to the cloud is a fundamental step in the future of technology. As the demand for app development for the cloud has increased more and more in the past years, specialized cloud-based platforms have been created to take apps from idea to URL.
Nowadays, web developers have several platforms that can optimize their work and enable them to make better apps for the cloud. In this article, we are going to tell you all about the rise of cloud-based platforms for app development, along with the benefits they bring, as well as their inevitable shortcomings.
The Demand for Cloud-Based Platforms
Moving an app to the cloud has become one of the most appealing ideas in the IT world because it is extremely convenient. Essentially, it entails running an app on the internet instead of the company's servers. As this idea grew to become a full-on sector of the IT world, three main types of cloud-based app development have been established. These are as follows:
1. IaaS - Infrastructure as a Service
The IaaS model entails that the app is created on the company's platform. Then, the entire app-platform bundle must be deployed to a cloud infrastructure. This is the most lucrative form of cloud-oriented app development because the developers working on these apps have their work cut out for them. However, the IaaS model provides them maximum flexibility, which could be essential when it comes to apps meant to suit very specific roles.
2. PaaS - Platform as a Service
This is the middle ground in cloud-based app development because it entails the use of a middleware platform, such as Heroku or Azure. The deployment process is then made to a cloud service that supports this platform.
The PaaS is becoming more and more popular because it offers developers with quite a bit of flexibility, but it significantly reduces the work they have to put in by providing them with specialized features that can optimize certain parts of the development process.
3. SaaS - Software as a Service
The SaaS model means creating cloud-based apps by using a pre-existing app the offers the required functionalities. The best example for this model is the full range of apps that allow users to log in using their Facebook accounts.
Instead of creating new data for the app's log-in system, developers can simply link it to the Facebook app. While this model is clearly convenient, it keeps developers somewhat limited because they need to adapt to existing apps.
While each of the three models has its own advantages and disadvantages, the highest demand has been observed for the PaaS model because it offers the best of both worlds. Developers have flexibility in the processes they choose to run, and the middleware platforms can help them reduce the work they put in.
The Main Roles of Middleware Cloud-Based Platforms in App Development
Middleware cloud-based platforms, such as Heroku, Microsoft Azure, AWS, OpenShift, and others, are all focused on increasing developer experience. These offer a set of specialized enterprise features that can optimize their work by making the development process more accessible.
By simplifying and speeding up the processes of deployment, app configuration, scaling, testing, and tuning, these platforms can let developers focus on the creative part of their jobs, rather than spending a lot of time on technicalities.
In fact, the most complicated part that developers have to get through is the deployment step because this determines how smoothly their apps will run in the cloud. This is where middleware platforms make a difference because they can make the entire deployment process far easier and thus increase developer experience significantly.
It is extremely easy to deploy Django to Heroku, for instance, precisely because the Heroku platform is made to run processes written in traditional programming languages. Then, it will make the transfer to the cloud as smooth as possible.
The Advantages of Middleware Platforms and PaaS
If this is the cloud-based app development model that show the biggest potential for enterprises, as well as start-ups, let us tell you more about the primary advantages boasted by PaaS and middleware platforms.
Optimization of Testing and Deployment
Whether you are using AWS, Azure, or Heroku, middleware platforms are meant to help web developers try various configurations of their app and run comprehensive tests to assess its performance and its compatibility with various cloud systems. This is an essential part of speeding up the deployment process and increasing developer experience.
Increased Focus on Business
By simplifying the app development process, companies can focus more on their core business targets. The PaaS model can optimize the web development department with minimal effort because middleware platforms are specially created to be suitable for any development system adapted for the cloud.
By simplifying the testing process, platforms like Azure and Heroku are not only useful for developing new apps, but also for creating new features for existing ones. If the developers can test these new features quickly and efficiently, they can implement them efficiently to their apps.
The Drawbacks of Middleware Platforms and PaaS
While these specialized platforms for cloud-based app development are on the rise, there are several aspects that must still be improved. While the drawbacks of middleware platforms are not significant, they can constitute issues for certain business models.
While clearly more permissive than the SaaS model, PaaS platforms still keep web developers limited to a series of features. As such, this could prevent them from creating certain features that might be of interest to some businesses. This is why it is essential that these platforms are chosen in accordance with the company's needs.
As any emerging IT sector, Paas platforms require improved cybersecurity. As such, it is essential that companies stay in touch with vendors to have access to the latest updates to this middleware, as increasing security is one of the primary objectives for the optimization of these platforms.
As you can see, cloud-based applications are clearly an important part of the upcoming IT era. By using specialized platforms such as Heroku, Azure, or AWS, web developers can quickly make the transfer from traditional programming languages to cloud-optimized systems, thus maximizing the potential of the entire project.
You’ve finally done it. Your ecommerce site is ready to go live. Now, you can relax and wait for the orders to roll in. Can’t you?
Unfortunately, you can’t. In fact, the day you go live is the day the real work starts. Keeping your ecommerce site up and running, and profitable requires continual maintenance and monitoring.
Ensuring that your site is secure, and that it can handle the volume of transactions you anticipate is, of course, a primary concern. However, that’s something that the average business owner should anticipate and plan for. What many aren’t prepared for are the three most common challenges.
According to experts from Zfort Group, who have developed more than 150 ecommerce websites, there are three key challenges that remain common among all of them after they’ve launched. These are as follows:
Ensuring That Products are Presented in The Best Light Possible.
When a potential customer arrives on one of your product pages, that’s a big deal. It is the successful result of many efforts and investments including:
It’s a real victory. The worst thing you can do is squander that by failing to deliver what the customer wants in that moment. Here’s the real challenge. You’ve got about 8 seconds to make a good impression. There are four things you can focus on to ensure this happens.
The images on your product pages are going to register in the minds of your visitors before any of the text does. High quality images play a major role in whether or not customers will stay to read more, and whether or not they will convert.
Case studies have shown that larger images can increase conversions by up to 63%. Of course, it’s a no-brainer that images should be the highest possible quality. The rest isn’t so cut and dried. For example, there’s no right or wrong answer when it comes to the number of images that should be included on one of your product pages. That depends on the product you’re selling, and the needs of your customers. Here are a few questions to ask yourself:
Should the page show photos of various options such as color?
Will customers benefit from seeing the product from different angles?
Is my hero shot adequate?
Would a zoom feature be beneficial?
There are other things to consider as well. Tagging images will help ensure they rank in searches. Keep image file names short but relevant. Use dashes to separate words. These Tweaks are important as 78% of SEO issues can be attributed to problems with images.
Clear, readable, and compelling product descriptions are also important. This is an area where it is imperative to prioritize the needs of the mobile consumer. Keep in mind that 44% of mobile users list the ability to read product descriptions clearly as extremely important.
When writing descriptions, focus on two things - features and benefits. Shoppers want to be able to quickly discern whether or not your product will meet their needs. A scannable list of features will facilitate this. The other side to this equation are benefits. Focus on describing ways in which your product can add value or convenience to the lives of your customers.
Finally, keep social proof in mind. You know your product best, but shoppers want to know what others think as well. To be certain, many will read reviews before making a purchase. Consider embedding positive reviews about your product directly onto your web page.
Use cross reference links and data to improve customer experience, and provide information about your products. Here are some examples:
List relevant product and part numbers, especially if they have changed.
Link to complementary products and accessories that you sell.
Inform shoppers of compatibility with other products.
Let shoppers know if your product is a workable alternative for a product sold by others.
Consumers expect your product pages to load within 2 seconds. If load time exceeds 3 seconds, you’re going to start losing people. Fortunately, there are several things you can do to improve page performance. These include, image compression, enabling caching, optimizing images for SEO for starters.
Why page performance matters so much? Well, if you are experimenting with paid advertising, fast page loading speed will result in more page views, and ultimately higher conversions, especially for mobile users.
Keeping products updated regularly, and the time involved in that.
Stagnancy is the enemy. If you don’t update your products regularly to meet the changing needs and wants of your customers, you’re going to lose sales. In addition to this, your growth going forward will also depend on your ability to select and offer new products that meet your customer’s needs. Pay attention to customer feedback, and keep up with developments in your niche to keep your product offerings up to date. Here are some things to consider when determining whether or not to update or add new products to your site.
Are customers asking for upgrades and changes?
Are there new products arriving on the market that are complementary to the ones you sell?
Have changes to industry standards or regulations occurred recently? Do your products need to be revised accordingly?
Can you exploit new markets and opportunities by expanding your offerings?
Staying On Trend (with Holidays, News, Competitors, Offers, etc.)
Today’s consumers are a bit spoiled. They are accustomed to receiving special offers and discounts to commemorate virtually any event you can think of. Whether it’s Christmas, the beginning of the school year, or some other event, you can count on your competitors holding some sort of sale. Plan ahead so that you can remain competitive.
Keeping up with holidays and current events also offers you some important opportunities. Not only can you impress your customers with special offers, you can also reach them with relevant content as well. Then, there’s the opportunity to offer select merchandise for holidays and other special events.
Your ecommerce site is a bit like a needy pet. It requires constant feeding, attention, and nurturing. By staying on top of the three challenges mentioned above, you can help ensure consistent growth and profitability.
Modificado em por DiLabrien
Bitcoin and blockchain. It’s still a mystery to many, including C-level corporate executives. And yet Bitcoin has come to its own, as a cryptocurrency, having closed on October 3, at a price of about $4300/coin. It has become a major disruptor of traditional financial institutions and financial transactions, despite naysayers like Jamie Dimon.
But it is not the bitcoin currency itself that is causing such a stir. It is the technology behind the transactions – blockchain. And it is this technology that is now capturing the attention of a variety of industries, not just financial.
Just What is Blockchain?
Consider that financial transactions in traditional banks are all housed in huge databases of ledgers. When a customer wishes to access his/her account online, he can see every transaction over a selected period of time and be given a real-time balance. This is a personal banking ledger and it is a part of the larger ledger databases that are reconciled overnight, every night.
Here is the issue: these ledgers can be altered, either by those who have digital permission to access them or, unfortunately, by hackers. They are therefore not unalterable, permanent records.
Blockchain technology was developed to make financial ledgers permanent and unalterable. Here is how that works:
All activity (e.g., a banking transaction) is entered as a part of a block of transactions over a specified period of time (e.g. ten minutes). These transactions are verified by multiple people, and the block of activity is then “hooked” to the previous block and to the block that follows it. Blocks are permanent and can never be altered once verified and entered. No one has permission to access and modify, and, if anyone did attempt to do so, the other verifiers would immediately know and shut that down.
The use of blockchain transactions is especially attractive to enterprises that wish to do business in countries in which financial institutions and currencies are unstable. Using a cryptocurrency and an unalterable ledger of financial transactions keeps such transactions safe and secure from corrupt governments as well.
Ethereum is another blockchain organization that began with a cryptocurrency of sorts (called an ether), and individuals can purchase Ethereum tokens just as they do Bitcoins. But these individuals or organizations can use ethers to conduct far more than just financial transactions, as is the case with Bitcoin.
Early Ethereum Blockchain Adopters Have “Shown the Way”
The UN has been an early adopter of Ethereum, with the following activities:
Getting financial aid to organizations in countries with unstable/corrupt governments and financial institutions.
Monitoring the actual activities of countries in climate change initiatives. Right now, there is discussion of using Ethereum blockchain to record the activities of all signers to the Paris Climate Change Accord, as well as the trading of carbon assets. Interestingly, IBM and a company called Energy Blockchain Lab are collaborating to use blockchain technology to record the carbon trading market in China.
Permanent record of people’s identities. More than a billion people are unregistered as citizens of any country. This means that they are not eligible for critical benefits of their home countries. The ID2020 Alliance is a new UN organization with a goal of providing everyone in the world a digital identity, using Ethereum blockchain. In fact, Microsoft and Accenture have already developed a prototype for doing just this.
Corporations are Coming On Board
The prospects of creating blockchains through Ethereum for a host of business activities is what is now attracting corporations to this organization. In addition to financial transactions, Ethereum has opened its technology to a host of organizations and corporations, and all sorts of activity can be permanently recorded on the back of Ethereum blockchain technology. Ethers can be purchased by corporations for the use of this technology.
Consider the following corporate uses of Ethereum blockchain technology:
All of a company’s financial records can be housed in unalterable blocks, not only for its own use but for “proof” if ever needed for tax or legal purposes
Personnel records and all personnel actions can be entered into blocks and never changed – a permanent record that can never be altered by anyone
Financial transactions between suppliers, wholesalers, and customers can be memorialized permanently
Contracts become permanently recorded and cannot be altered. And any agreed upon modifications to contracts can be entered in blocks of the chain as well.
Corporations that deal in Bitcoin can enjoy the collaborative effort between the two blockchain technologies as well as the use of Eidoo.io, a clearinghouse of sorts, which simplifies buying, transferring, and exchanging cryptocurrencies by both individuals and corporations.
Permanent, distributed public ledgers makes blockchain technology a “natural” for supply chain management. If a company has multiple suppliers from multiple states and countries, it is hard to keep track of them all, when orders were placed and fulfilled.
Smart contracts. These are a major part of the Ethereum technology. All parties have access to all terms, and, because the record is permanent, the contracts enforce themselves.
The potentials for blockchain technology are just now beginning to be understood by many more organizations and enterprises than just the financial industry. Already, education is being disrupted, by allowing a permanent irrefutable record of students’ coursework, especially when it comes from multiple institutions and some online. And, no matter what industry niche corporations are in, the use of blockchain can provide security, consistency, permanent records of every transaction and internal activity – records that are publicly available and that provide a transparency that has not previously been there.
Once business owners and C-level executives see the value of blockchain technology, and what it can do to streamline and provide transparency within their operations.
Launching a product is overwhelming. Overseeing or conducting development, doing your marketing, meeting investors – there’s a lot of chores a founder needs to juggle all at once.
Legal matters are often left unattended in this merry hustle and bustle. Of course, developing your vision is way more exciting than getting through the murky legal waters. Yet, failing to establish a strong legal base for your business can cost you your company later on. The following four tips are the bare must-do for any founder launching a tech venture.
Choosing a Domain/Brand Name Without Doing Your Homework First
Just made up a cool sounding name for your venture? Awesome! Now it's time to do some digging apart from checking its eligibility on a domain registrar.
You will need to make sure that you have not picked a name that is the same or sounds similar to an existing registered name, especially a trademarked one. And failing to register a trademark can be a huge roadblock later down the road.
Think Apple. The company has been continuously suing various Chinese companies, who have been “trademark squatting” on Apple’s iPad without any legal consequences. According to the China laws, whoever registers the trademark first, owns it for good. Also, during all those squabbles it turned out the name "IPAD" was already legally copyrighted to a Taiwanese company back in 1988. Suppose that makes a good lesson on why researching and protecting your business name is so important, especially if you decide to expand to a foreign market.
That’s why it may be worse to do some preliminary digging and commission a patent and trademark search before you go all into product development.
Failing To Protect The Source Code and Other Intellectual Property
Intellectual property laws are not evolving at the same pace as the technology advances. Hence, startups now enter a somewhat sticky area with no fine line defined, especially when it comes to the product source code.
Imagine this: you are licensing some software from a 3rd party vendor to power your product, API integration for instance. What happens if that vendor goes out of business just when your product finally starts taking off? To avoid these scenarios, you may want to negotiate a software escrow agreement with that vendor through an agent. The agent will store that licensed source code and give you immediate access to it once the respective conditions apply.
Next, think about your web app design – what if it gets completely or partially ripped off by some 3rd party? While filing for utility patents (protecting the way the product is used and works) is rather common for startups; filing design patents, which protect your product looks isn’t something most companies consider to do.
The official US Patent Office stats prove this tendency: in 2015 over 9.2 million utility patents were issued, compared to just 746,000 design patents.
But think about this – obtaining a utility patent for software inventions has become significantly harder in the US after the Alice v. CLS Bank case. Design patents may be easier and faster to claim and they will still protect the essential parts of your product such as GUI, logo, screen flows and so on.
Operating Without Proper Paperwork
Hiring and legal mistakes come hand in hand just too often. You should prepare in advance all the required paperwork for the new people with clear contracts, NDA agreements and any other supplementary clauses you deem appropriate.
As a founder, formulating strong bylaws should be on top of your agenda. Your work contract should specifically list all the existing policies, how the disputes are settled, descriptions of duty, conditions, and terms of employment and the rights and powers of key shareholders. Also, you should mind the worker's compensation laws in your state (as those differ largely) and establish the procedures for claiming injury compensations, which cause not just financial, but reputational damage as well.
You will also need to have a business owner's insurance (BOP) before moving into an office space. It would have your back covered when it comes to property damage, personal property coverage (hardware, furniture, and other possessions). Some insurances also offer extended coverage for valuable documents (both paper and digital), meaning you can receive compensation of related costs if you lose access to those files.
Have a Formalized Founder’s Agreement
Also called the operating agreement, it will help you avoid certain conflicts among the founding party. This legal document should clearly define the relationships among the founders; outline how the communication is expected to happen and incorporate a conflict-resolution clause that should minimize and regulate the disputes.
Richard Harroch also suggests that a founder agreement should absolutely include your agreement on the following matters:
Who obtains what percentage of the company?
The shared and common responsibilities of each founder and their primary roles.
In case one of the founders leaves the business, can another founder or the company buy that founder’s shares? If yes, at what price?
Is the ownership percentage being subject to vesting based on continued participation in the company?
Are founders entitled to any salaries? How can the salary be changed?
How the key and the day-to-day company decisions will be made?
What are the circumstances for removing a founder as an employee from the company?
How will you decide on the sale of the business?
What kinds of assets will each founder contribute/invest in the business?
While doing the legal chores may be not the most exciting part of your job, you will have to prioritize them at the beginning to avoid paying for your mistakes later down the road.
Modificado em por DiLabrien
We consumers love our gadgets. And as technology gives us the “latest and greatest,” we jump to acquire it. From Apple watches to Fitbits, to controlling our home heating and cooling and locking systems, we have become a people wedded to convenience and efficiency.
New “smart homes,” in which everything can be controlled remotely through a single smartphone with a single technology, are the future for sure. But what about the homes that have added smart devices one at a time, each with its own manufacturer and proprietary technology. And these device manufacturers are very jealous of their technology. They want it to be unique and are not particularly fond of collaborating with other manufacturers to standardize the architecture. As a result, there is one app for the refrigerator, another for the heating and cooling, and still another to operate the home locking and security system.
What began as a revolution in convenience and efficiency has turned into a quagmire of device fragmentation.
Middlemen Offer Solutions
Several services have tried to fill the mess created by incompatible smart devices by offering packages of “smart” lights, thermostats, and security cameras that will all work together.
Companies like Comcast, AT&T, Time Warner, and Verizon are happy to sign consumers up for a monthly fee, usually around $40. This may be fine for some basic devices, but appliances and other smart home devices are not included. This doesn’t seem like a truly viable solution for the consumer who only gets a partial “fix” to his incompatibility issues.
Individual Manufacturers Want a Solution that Involves a Monopoly
Manufacturers such as Sony and Samsung have expanded their smart device product lines, hoping that consumers will “dump” their current smart devices and take a package from them. So, a consumer could buy a Samsung washer, dryer, TV, fridge, etc., and they could all talk to one another, but this could obviously be pricey. And a manufacturer like Samsung will not produce every smart device that a consumer may want to purchase. They are savvy, and they will research the quality of everything from slow cookers to robo-vacs and make purchasing decisions based upon reviews and recommendations, not on manufacturer name.
So, What is the Solution?
There is no single solution at present, although many are working on it. The goal is to have a technology that, when inserted into every device, no matter the manufacturer, will allow a consumer to control everything from a single smartphone app.
And there are people working on this right now.
Recently, Qualcomm unveiled two innovations. The first is a chip-based integration system. What it claims is that if consumers put this into their connected products, then those devices will connect to anything. It has also developed a technology that uses Amazon Echo, Apple’s Siri, and Google Home. Consumers can ask a question of any of them, and supposedly, the best assistant for the task will answer.
Quirky Wink Hub
A New York startup by the name of Quirky claims that it has the solution to smart home fragmentation. It has developed a $79 box that will allow communication among numerous smart home products, over a variety of architectures. The Wink app can control devices no matter who the manufacturer and no matter what the system.
Zigbee and Z-Wave
Two other names in the attempt at standardization of some sort are ZigBee and Z-Wave. Both of these are using wireless networking that will let devices from different manufacturers and different technologies to talk to one another. While hundreds of device manufacturers have “signed on” to one or the other of these standardization technologies, manufacturers of appliances have generally not. And until the manufacturers of the bigger items agree to allow standardization, no progress will really be made by either of these two concepts.
Another hub which sells for $99 can communicate with appliances over Wifi, once those appliances are connected wirelessly. Everything is accessible through one smartphone app, which is at it should be.
The Consumer May Need to Step In
It doesn’t appear as if manufacturers are ready to agree to any standardization which would reduce their control. And if they will not “sign on” to such as Zigbee and Z-wave (or some other standardization element), then the consumer must look to work around them.
Right now, the biggest promise is some type of hub and, while it means another item to buy, at least it is a one-time purchase. Middlemen services’ monthly fees go on forever.
Purchasing the technology that will bypass the proprietary technology of individual manufacturers will ultimately make their technology meaningless. And once that is meaningless, they may be willing to agree to standardization. Remember, while they are certainly on a smaller scale, phone chargers, USB ports and cords, Bluetooth devices, etc. have all been standardized to meet consumer demand. And at one time, Mac and Windows didn’t “speak” either.
Yes, smart homes are still a “hodge-podge.” But we can probably take heart that there are those working on solutions.
This is An IBM Redbooks publication
This IBM® Redbooks® publication gives a broad understanding of storage clouds and the initial functionality that was introduced for mainframes to have Transparent Cloud Tiering.
IBM DFSMS and the IBM DS8880 added functionality to provide elements of serverless data movement, and for IBM z/OS® to communicate with a storage cloud. They introduced the following key areas:
- A gateway in the DS8880, which allows the movement of data to and from Object Storage be using a network connection.
- DFSMShsm enhancements to support Migrate and Recall functions to and from the Object Storage. Other commands were enhanced to monitor and report on the new functionality.
- DFSMShsm uses the Web Enablement toolkit for z/OS to create and access the metadata for specific clouds, containers, and objects.
- DFSMSdss enhancements to provide some basic backup and restore functions to and from the cloud.
This IBM Redbooks publication is dived into the following parts:
- Part 1 provides you with an introduction to clouds. You might be new to clouds or have a confused view of cloud terminology. If so, Part 1 is helpful in providing you with the basic knowledge you need.
- Part 2 shows you how we set up the Transparent Cloud Tiering in a controlled laboratory and how the new functions work. We provide points to consider to help you set up your storage cloud and integrate it into your operational environment."
- Download PDF (1.8 MB)
- Download EPUB (1.4 MB)
for e-book readers
Points to consider buying a good mattress and assuring Improved Sleep
Spending in bed around a third of every day is common, regardless of whether this time is spent slumbering blissfully or turning and tossing. All these depend on the mattress. There is no doubt that a mattress has a great impact on the sleep of a person. Mattresses affects sleep also relates to the network of capillaries, the fine blood vessels running beneath your skin.
Lying on your body for a period of time means the weight reduces the blood flow to those blood vessels, thereby depriving the nutrients and oxygen to the skin. This causes pain sensors and nerve cells sending your brain a message to roll over. Rolling over assures good blood flow, but it also disturbs your good sleep.
Ideally, a good mattress improves your sleep and can be more productive at work. This is because a good mattress reduces on your body the pressure points and gives a better night's sleep. However, note that the ideal mattress varies with each person. The productivity level depends on our activity and inactivity. People failing to acquire good sleep at night cannot recharge their brain and body fully. The performance will surely deteriorate.
There is a need to change the mattresses after a span of 5 to 7 years. Likewise, while investing for good bedding significantly, there is a need to ensure there is the original bounce even after 7 or 10 years, so that it proves to be a good mattress improving your sleep and you can be more productive at work. Alongside good pillows are equally important.
Things to consider
- Buy mattresses that are not too soft or too firm.
- Mattresses too firm may cause misalignment and too soft sinks your body causing bad posture while sleeping, leading to pain.
- Consider adjustable beds and if possible take mattress on a test drive
- Check and confirm about trial periods or comfort guarantees before buying
- Without fail, check the warranty period.
A good mattress improves your sleep and can be more productive at work is true, but as such there is no definition making a mattress firm or soft. This is because a person who is 250-pound may say the mattress is soft, while the same mattress for a person with 125- pound may find it firm.
Which Mattress Is Right?
Finding a right mattress is not like looking for some top-tech brand. In fact, even an expensive mattress may not be as per your expectation. A high price tag alone does not determine the mattress. So, avoid concentrating on brand name or price, and think that you expect in a mattress that is really very personal. The choices vary, some prefer softer, while some firmer.
Of course, there is no scientific evidence proving the mattress type that can ensure you sleep better. Thus, consider buying a medium-firm mattress with a softer pillow that will offer the required cushioning and balance of support.
An adjustable bed also is a good buy if you prefer sleeping positioning your head raised. Such beds allow adjusting your hips and knees to a 90-degree angle and relieve sore joints.
Modificado em por DiLabrien
Just under a decade ago, Google’s concept of a self-driving car seemed outlandish. That’s not the case today. Now, brands like Tesla, Lyft, and Uber are actively pursuing the idea. Even mainstream car manufacturers are conducting research into the concept of self-driving cars in an attempt to gain their own foothold in this space.
But here’s what is certain. In the future, we will be driving autonomous vehicles. Yes, there are still things to work out in terms of the technology, but the truth is we are coming closer and closer to this being the reality.
Then again, technology isn’t the true roadblock. Nor is safety. When 93% of all accidents are caused by human error or intentional action, it’s clear that the safest thing to do is take the human element out of the picture for the most part. Instead, it will be legal and regulatory issues, and resistance among drivers themselves that slow down this progress. There will also be pushback from those who benefit from maintaining the status quo. Then there are the logistics of it all.
Job Loss is a Real And Perceived Concern
When self driving cars become mainstream, there are potentially millions of people who could lose their jobs. This includes delivery drivers, taxi drivers, truck drivers, and bus drivers. This will likely impact those working in complementary fields. Imagine the impact of this change on a motel chain or truck stop that relies on vehicle traffic for its main source of income.
This, of course, puts politicians in a quandary. Do they vote in favor of policies that support autonomous vehicles? This gives their challengers ammunition to refer to them as job killing and out of touch with the needs of their constituents. The current political climate doesn’t exactly seem to be leaning towards progression at the cost of populism.
Drivers Will Need to Rethink Personal Safety And Liability
It turned out that the fatal car accident involving a self-driving vehicle from Tesla was the result of the driver’s failure to download a vital software update. In the future, if autonomous vehicles are going to become a reality, one of the challenges will be getting drivers to buy into new concepts regarding vehicle maintenance. Replacing worn brake pads, keeping tires inflated, and having cars checked out a few times a year are all commonly accepted ways to keep cars safe and operational. In the future, keeping up with software upgrades, even installing vehicular anti virus and security software will be considered the vehicle owner’s responsibility in terms of keeping cars safe for themselves and others.
There are definitely unanswered questions. For example, who is liable if a driverless vehicle causes an accident? We know that if a driver loses control of their car because they did not properly maintain it, they are responsible. If a driver is in an accident as a result of their negligence relating to their AV, are they equally liable? What about the manufacturer. There will very likely be new laws that will need to be written. Attorneys will have new challenges to face as they seek to protect and help those who have been injured in car accidents caused by self-driving vehicles.
Tough Decisions And Higher Expectations
Every driver makes mistakes or chooses to drive recklessly. Sometimes those mistakes and choices end in near misses. Other times, fender benders are the result. Then there are times when injury even death are the consequences. We accept that risk.
In spite of the fact that AVs reduce risk, they cannot eliminate it altogether. Although it was later proved to be human error, Tesla was initially blamed for a fatal car accident. Self-driving cars from Uber have been tagged running red lights on multiple occasions.
So, what happens when a self-driving vehicle is involved in an accident? In addition to accepted risk when humans are in control, there is often some level of sympathy and understanding towards those whose mistake cause an accident. Reckless, illegal, or intentional behavior being obvious exceptions to this. There’s no way you could have stopped in time. It could have happened to anyone. Don’t blame yourself.
Reactions to accidents caused by machines are starkly different. There is an expectation that these machines will execute perfectly, and make the best decisions possible. When the inevitable happens, it will and has become fodder to justify preventing this technology from becoming mainstream or rolling back progress.
Security is a Serious Concern
Hackers have already taken over vehicles that have some self driving features. However, in cases where there is a driver present, there is less risk. An alert driver can see that something is amiss, and override the driverless features. When a car is truly driverless, that’s not an option. When all aspects of the vehicle’s operation are software driven, how will the car know when things aren’t right. Auto manufacturers will have to work hard to ensure that the security measures they implement stay far ahead of the malicious individuals or groups who could literally turn a self driving vehicle into a weapon.
Self driving cars will eventually become the norm. It’s inevitable considering that all major players in the automotive industry are slowly adopting the technologies that will take us from fully manual vehicles to partially autonomous, to fully autonomous. However, it is clear that the transition will not be without challenges. Politics, human nature, legalities, and logistics will need to be dealt with before progress is made.
Modificado em por DiLabrien
Disruption. That’s the new term for big change that comes to industries as a result of technology. Consider just the changes in communication and services as a result of technology. The internet, smartphones, social media, education, entertainment and beyond, have all changed dramatically in the last decade, showing how technology marches on at an incredible pace.
Disruption in the financial services industry was inevitable. And it is upon us in major ways. What we witnessed in 1998, with the founding of PayPal, we are now seeing on a huge scale, with banking, investments, lending and insurance affected by huge disruptions that are being embraced as quickly as they come. As both financial service providers and consumers look to the near future, here is what to expect.
1. Fintech becomes a solution for the little guy
Traditionally, only investors with deep pockets could enter the banking and financial services industry. This is no longer the case. Lean start-ups, focusing on specific areas of financial services, do not need the kind of money that traditional institutions needed and are eating away at the market share that were traditionally the monopolies of large financial institutions.
Pushing this along, obviously, was the financial crisis of 2008 – people lost their trust in the big banks and welcomed new and innovative services that allowed them to have more personal control and choice.
Everything from transferring money to buying insurance, investing to bank accounts, even getting a mortgage loan can now be accomplished online through companies that do not have the large overheads that traditional institutions do. All they need is talent, and there is plenty of that.
And consumers love this new form of “shopping” for services, especially because they can compare all in one place. In a recent PwC Global study, respondents from traditional financial service institutions stated that by 2020, they expect to lose 25% of their business to FinTech enterprises.
2. Matching investors with those in need of capital
Time was, if an individual needed venture capital, they had two choices – family or traditional banks. The problem with traditional lending institutions was a lack of access unless all “hoops” were jumped through and all conditions met; as an industry, moreover, large institutions enjoyed a concentration of power and, often, a lack of transparency.
To compete with the venture capital industry, savvy disruptors created crowdfunding platforms and what is known as equity crowdfunding. In the former, smaller investors can contribute to a start-up venture with the anticipation of receiving a payback at interest. The latter involves individual investors putting up money for an equity position in the new venture.
Peer-to-peer lending models include such companies as Indiegogo and Kickstarter in the U.S. and Crowdcube and Seedrs in the UK. Additionally, larger companies, like Barclays and Accenture, have been attempting to find new and innovative financial solutions through acquisition, reducing the risk potential or need to conduct the research themselves. Smaller market infrastructure firms such as NEX. NEX have been successful in competing with the larger venture capital institutions and banks by partnering with growing fintech companies.
3. Data science
Data analytics have come a long way. From e-commerce businesses tracking who comes to their websites and what pages they visit and how many move into the buying funnel, technology has moved to the collection of huge amounts of data about consumers and their behaviours. From those aggregate collections, sorting that data into information that large institutions can use to make decisions about what products they offer, to whom they offer those product to, and even when they make such offerings.
This has meant a big paradigm shift from focus on products, to focus on consumers and what they want and value. Financial services institutions that use big data to drive their decisions will win the competitive race in the long run.
4. Investments – more consumer participation
Financial investment services have traditionally lain with brokerage houses and financial advisors who evaluate personal investors’ finances and make recommendations regarding investments. Then along came “day traders” who thought they could compete with the “big boys,” cut out the middleman, and make their own fortunes. In most cases, this was disastrous – they just did not have access to the research and information that the career professionals did. And, again, like banks, these career pros had a monopoly on bringing individual investors into the markets.
The mystique is now gone, and individual consumers are demanding the same information that the investment services industry has and getting it. They are also demanding personal participation in investment decisions and their own asset management. Digital robo-advisors hit the scene, and brokerage houses and investment counselors were caught off guard.
Investment institutions will have to make the change to more user-friendly platforms if they intend to keep a decent market share.
Charles Schwab realized this earlier than others. It began in the 1970’s as a discount brokerage house, offering cheap trading prices to individual investors. But when disruptors like Wealthfront and FutureAdvisor came along, the company had a choice – be beaten or change its business model.
They took some time to analyze this robo-adviser disruption and see if it was viable. It was. And so, the company became a FinTech startup itself by launching Schwab Intelligent Portfolio. It was a huge success and today it outperforms other startups.
5. Insurance and IOT
Insurance companies have also become more consumer-driven, given that customers can shop for their insurance needs online and compare products. This of course has forced insurers to modify products and become more competitive. One of the biggest disruptions in the insurance market is the internet of things (IoT). From home and car security devices to remotely controlled temperature and appliance turn-ons and shut-offs, to devices placed on cars to monitor safe-driving habits, insurance companies can use digital information to set individual rates.
6. Public cloud services will streamline banking operations
The more cloud-based computing becomes mainstream, the more comfort financial services institutions will have using it. And SaaS apps are continually improving. As this happens, core activities of financial services will be taken to the cloud and automated. As this continues to occur, the need for people services within company infrastructures will certainly be reduced. It is predicted that by 2020, core functions, such as payments, statements, billings, and even credit scoring/worthiness will no longer require human/manual work. The implications for underwriters alone, in the mortgage lending business for example, are pretty big.
7. Cyber-Security – A continuing risk of increased technology
Executives in the financial services industry continue to worry about security, especially due to the increase in the use of mobile devices and IoT technologies (particularly older devices that do not have the latest security) on the part of consumers and the potential for cyber criminals to “back door” into their systems. Cloud-based technologies can help some, but are not immune to attacks either.
These are only seven disruptions that technology has brought to the financial services industry. There are more to come – the shift to Asian technological innovations, blockchain technology which is still a bit of a “mystique” to most financial services executives, and the technological advances in the regulatory sector. And there are more to come, for certain. FinTech startups are trying to out-pace traditional institutions. Traditional institutions will need to make decisions to step up their game or to find ways to collaborate with those startups that prove to be successful. If Charles Schwab can do it, so can others.
The financial industry crash in 2008 severely damaged faith in the traditional banks. But even before then, banking and financial transactions had been moving into new digital realms. PayPal had already been around for 10 years, and other virtual wallet systems had begun to pop up too.
Enter Bitcoin in 2009. Developed by an unknown individual or group using the name Satoshi Nakamoto, it is an asset/payment system that uses no intermediary (i.e., a bank) – a peer-to-peer transaction platform that is be fully secure and almost without fees. The concept is that “value” can be virtually exchanged all over the world in a digital environment that does not transmit any sensitive information (e.g., credit card numbers) that could be subject to cybercrime. That “value” can then be converted into any fiat currency on the receiving end, although the value of a Bitcoin would be subject to market volatility, just as currency exchanges can be.
Slow to Catch On
The disruption of cryptocurrency has not been rapid. It’s tough to get individuals and businesses to make a paradigm shift to virtual currency and to understand such things as blockchain technology. But there are many who predict that Bitcoin, and perhaps some other cryptocurrency platforms, will replace the traditional bank card payment system.
We are not there yet – not by a long shot – and there are many “wrinkles” to iron out if this is to happen. But the question is certainly out there. Can Bitcoin replace traditional payment systems? Some say “yes;” others say “no.”
There are certainly arguments to be made that Bitcoin will ultimately replace the fee-based transactions that consumers and merchants use today. Among those are the following:
Government-backed currencies have no limit on the amount of money that can be minted. This can create havoc among monetary systems. Currently Bitcoin has a limit of 21 million, although each coin can be divided in much smaller pieces.
Bitcoin transactions are secure, through blockchain technology which produces an irreversible distributed ledger. Transactions cannot be changed in any way once they have been executed, because the ledger is public.
Some third-party payment processors are “stepping up to the plate” to assist with reducing the volatility of exchange rates and locking in value at the time of transaction and providing for instant processing at that locked-in rate.
Merchants will find it too attractive not to get “on board,” considering the drastically reduced transaction fees, and business-to-business transactions will be far more efficient and streamlined.
There are some hurdles, such as too much power in the hands of a relatively few number of “miners” (individuals who maintain the ledgers) and inevitable regulations, but these can be navigated and resolved in time.
In looking at those hurdles, along with some other factors that keep legacy payment processing the preferred transaction methodology, many believe that bitcoin will take its place for certain demographics but will not replace the use of bank cards, money transfers, and letters of credit that still constitute the vast majority of transactions. Here are their arguments.
The average merchant would have to develop a technical savviness that he is probably not prone to want to do. Bitcoin transactions do not have the support structure that bank card processing has, and merchants would have to create and manage their own digital Bitcoin wallets, in order to accept funds and convert them to fiat currencies.
Traditional payment processors are getting much better with what they do, especially considering the competition out there. Most payment gateway services are providing the streamlining, the lowered transaction fees, and the support that merchants want and need. And they are beefing up security measures by leaps and bounds today.
Merchants who use Bitcoin will still need some processing support, from providers such as Stripe, PayPal, or others that are now in the business – processors who are able to lock in exchange rates at the point of transaction. For example, if a merchant were to accept Bitcoin that is currently worth $1500 U.S., but the value had dropped to $1200 by the time he exchanges that Bitcoin for USD, then he is out $300. The lowered transaction fee is worthless at that point. Using a processor to convert the Bitcoin to a fiat currency at the time of payment processing will be essential, and that actually adds another step to the whole process. It’s just not the maximum efficiency that most merchants want.
There are also problems on the consumer side of Bitcoin transactions. Online purchases using credit cards come with certain risks. The merchant could be fraudulent; ordered products may not be received. Exchanges and refund requests are commonplace transactions. These are currently handled pretty well when normal bank cards are used for purchasing. Refunds can be directly credited to a personal credit card account. And, if there is a dispute, the credit card company acts to resolve it.
Bitcoin transactions are irreversible. There is no process for disputing a charge or getting a refund, except directly through the merchant. And these are not always successful, particularly if the merchant is unprincipled or simply disputes the consumer’s claim. Where is the consumer recourse? Currently, it is non-existent. There are no consumer protections in place. Even if they were to be put into place, they would have to be managed by a processor divorced from Bitcoin itself. In this case, that processor is still in business, not replaced.
It’s still out, obviously. Predictions as early as 2014 stated that bitcoin would replace legacy financial transactions, for merchants and even for individual consumers. That has not happened.
For the near term, fiat currency exchanges, traditional bankcard transactions and processing, and consumer purchasing protections are strongly in place with legacy systems. People are comfortable with their systems, and Bitcoin still holds a mystique that is difficult for both merchants and consumers to fully grasp. It still seems a little bit like “fake money” to many. And change comes slowly.
But no one should discount the ability of Bitcoin to evolve and to take its place within the payment processing industry. The security it offers, as well blockchain technology and lower fees, all provide an attractive alternative to traditional processing through banks and legacy payment processors.
On the other hand, in its current environment, Bitcoin will have to rely on traditional processors that have the ability to lock in exchange rates and to ensure that both merchants and consumers are afforded the protections they need. Only time will tell. For the moment, traditional payment processors are still in business.
Modificado em por CreativeWorks
This is An IBM Redpaper publication
This IBM® Redpaper™ publication is a comprehensive guide that covers the IBM Power System™ S822LC for High Performance Computing (HPC) server (8335-GTB model). The S822LC for HPC server is designed for high-performance computing applications that support the Linux operating system and high-performance data analytics, the enterprise data center, and accelerated cloud deployments.
This paper introduces the major innovative S822LC for HPC server features and their relevant functions:
- Powerful IBM POWER8® processors that offer 16 cores at 3.259 GHz with 3.857 GHz turbo performance or 20 cores at 2.860 GHz with 3.492 GHz turbo
- A 19-inch rack-mount 2U configuration
- NVIDIA NVLink technology for exceptional processor-to-accelerator intercommunication
- Four dedicated connectors for the NVIDIA Tesla P100 GPU
This publication is for professionals who want to acquire a better understanding of IBM Power Systems products and is intended for the following audience:
This paper expands the set of IBM Power Systems documentation by providing a desktop reference that offers a detailed technical description of the S822LC for HPC server.
This paper does not replace the latest marketing materials and configuration tools. It is intended as an additional source of information that, together with existing sources, can be used to enhance your knowledge of IBM server solutions."
Below, you can read a review which includes more details about one of our clients from Sales and marketing professionals
In today’s world, social media is becoming more and more relevant by the day. With billions logging into Twitter, Facebook, Snapchat, Whatsapp, Instagram and many more every single day the business and marketing opportunities of the sites are endless. People using these sites to gain publicity for their business or their own personal brand have been able to make huge amounts of money by using the convenient format for placing advertisements and their own personal content. As a result of this movement, there are many services on the internet which can be used to increase your social media presence quickly and without having to put in any hard work in order to try and reap the rewards. This may be very risky as it is likely to look very obvious that you have done so but there are certainly positives to using a service such as this to gain thousands of followers and kick start your career.
The effort required
Creating interesting content or growing a successful and exciting business are extremely difficult thing to do. This means that only very few people manage to find a niche online as social media personalities or online businesses which become successful and widely used by the public. Whilst it may not be as honest as using your own ingenuity to come up with great ideas to use on social media platforms, it is far quicker. Using services online where you can simply pay money for Facebook likes or Twitter follows for your personal or business channel is potentially a very quick way to gain a large number of followers. This will therefore quickly increase the amount of exposure you get and will hopefully increase the number of followers you will be able to amass from there on in. This can cut down dramatically on months or years of struggling to get people on the internet to notice you.
The investment made
Making content that is going to grab people’s attention on social media doesn’t come cheap. With millions of viewing options online, there has to be something specific about the message you are creating if you are a new online presence and you want to get people to notice you. Using an instant famous scheme, however, can circumnavigate this problem however as your increased exposure will already have come from a small investment with a company for followers, rather than spending a lot of money on making potentially unsuccessful content to attract people to what you are trying to do.
Social media can be a goldmine
Using social media in the right way can bring an individual or new business huge amount of money and exposure very quickly. Those with large followings on platforms such as Instagram can be paid thousands per post for simply taking photos with products from businesses who want their product exposed on a wider stage. This brings about opportunities to earn huge money from simply having a large following; something that can be greatly helped by the use of instant famous social media schemes. Businesses also can attract higher profile personalities to work with them simply because they have a large social media presence. This allows entrepreneurs to grow into hugely successful individuals or to take their ideas and transform them into a great business, all because they were able to quickly find followers.
Having more followers will lead you to greater advertising opportunities. On social media, there are always people looking for spaces to sell advertising and if you are a presence with a large following already you may have access to some of the most premium advertising spots on the internet. At the beginning, these may be too expensive but if you can take advantage of your quick growth then your bank account should grow and you would then be able to afford the best advertising opportunities possible for your idea or brand. This would then further increase your exposure and let you take your idea even further.
When you are perceived as someone who is successful then you will be granted with a wider range of opportunities for whatever it is you are seen to be growing. This may not happen instantly but after the initial investment and careful management you could hugely increase your online footprint and work yourself into a host of other possible opportunities. Whether they are advertising based or possible investment opportunities in other growing social media presences. The chances you will be given should give you the best possible chance of growing even further and allowing more development of your personal or professional brand. If people see you as a great investment they may even interact with you that way and this could help boost your followers up even further than you ever thought.
Modificado em por CreativeWorks
This is An IBM Redpaper publication
IBM® Tivoli® Access Manager for Enterprise Single Sign-On enables users to access all their applications, including web, desktop and heritage, and network resources, with the use of a single strong password. The solution helps simplify password management, protects information with strong authentication, and secures kiosks and shared workstations.
Tivoli Access Manager for Enterprise Single Sign-On helps strengthen security and meet regulations through stronger passwords and an open authentication device interface with a wide choice of strong authentication factors. It also facilitates compliance with privacy and security regulations by leveraging centralized auditing and reporting capabilities.
In this IBM Redpaper™, we take a closer look at how to integrate web-based applications into Tivoli Access Manager for Enterprise Single Sign-On by using its AccessProfile technology.
This IBM Redpaper is a good resource for security administrators who are responsible for configuring and integrating Tivoli Access Manager for Enterprise Single Sign-On into their organization's IT infrastructure."
Here are a few good points you need to take in serious when you try to approach space communities like IBM developers platform.
Communication is an essential skill required invariably to acquire success in any field of like. Writing is again one the most effective communicating modes which plays commanding role in business. Effective, thoughtful and clear writing for managers, entrepreneurs or business professionals can enhance potential scopes of success, better grip over the market and good network.
You can actually never undermine the fact that clear writing reflects clarity of thinking. However, not everyone is born with the power packed communicating skill of impressive and nailing writing skills. At the same time as Bryan Garner, the author of The HBR Guide to Better Business Writing believes everyone has the scope and capacity for improvement. Thus, you can essentially improve your business-oriented writing skills with an effective implication of few strategic movements and tips.
Determining your purpose essentially means collecting your thoughts, understanding the purpose of the business writing. While you write a business mail it can be dedicated to several purposes. Like for example if your purpose is to call your employees for annual talent hunt, then it is not desirous that you bore them describing the activities, its utility in team building efforts etc. You need to be relaxed yet professional in tone. Therefore, understand what to you want to convey to your audience through the writing. It is kind of directional thinking to obtain clarity of thoughts. Therefore, you can frame your writing accordingly once you determine your purpose that is:
- To invite
- To persuade
- To inform
- To notify
- To reject a proposition
- To argue for a proposition
- To Inquire
- To seek for approval, etc.
Cut it Short and be Direct
No one has time for reading lengthy paragraphs and phrases when you are dealing in serious business. You need to pinpoint your purpose of writing in the first paragraph itself instead of dragging to the mid of the writing. Postponing the revealing of the purpose to the middle of writing loses the attention of the reader. While injecting the purpose right in the top of the writing you actually purposefully sharpen your argument as well.
Moreover, while framing business writing it is highly recommended to cut off the unnecessary ornamentations and fat in writing. Like, opt for “viewpoint” rather than “point of view”, skip the use of is, are, was, were and use active verbs instead like for instance “indicates” rather than “is indicative of”. You can also essentially avoid the use of ion words with action verbs.
Do not Jargon your write up
Intelligence reflects in simple words as well only if you can clarify your thoughts, nail in your perspective. There is no need of using too much of buzzwords, acronyms and grandiose words. Complicated writing, as well as too much use of acronyms, implicates laziness of mind. Thus it is better to express in simple, easy to understand and direct language and communicative style rather than going other ways. Business writing experts essentially believe that clarity and active conciseness never go out of style in any field of action.
Your website domain name is one of the most important pieces of your business. This essential component is greater than the different parts that comprise it: Websites, email addresses, etc. The overall domain is the core of your brand’s digital presence. As such, it must be defended and protected throughout its lifetime. Risks such as hijackers, spammers, and domain registrars seizing control are all factors to be wary of as you work to protect the health of your website domain.
One of the biggest contributing factors to good domain health is your email sender reputation. Your domain’s registrar will intervene if it notices emails sent from your domain are not reaching inboxes or being marked as spam. Not only will your email service provider block you from access, but your website domain also becomes at risk. The best way to avoid this is to employ an email checker to verify emails.
The risks of a poor sender reputation are as follows.
The Number of Emails You Can Send Will Be Reduced
When an email service provider (ESP) doesn’t recognize the domain sending emails, it will react in multiple fashions, including throttling your email send. This refers to the slowing down and capping of the number of emails that can be sent each day. When a business varies its email send numbers greatly in a short amount of time (e.g. sending thousands one day, hundreds the next), throttling is a common penalty. Timing is an essential part of any marketing campaign, so the consequences of throttling are severe.
Throttling can stem from a poor sender reputation. Your ESP doesn’t recognize your domain because it has been marked as spam too often. By utilizing an email address checker, you can reduce the number of emails that get marked as spam. As a result, your ESP is less likely to mark you as a spammer and instead recognize that you are a legitimate sender. You’ll never have to worry if your email is reaching everyone on your list on the right day and time, or that you’re being marked as an illicit sender.
Your Emails Won’t Make it to Inboxes
A low sender score means your emails aren’t even reaching inboxes. Instead, they’re being marked as spam immediately upon reaching recipient’s mailboxes. Without users able to open and take action on your emails, the overall efficacy of an email marketing campaign greatly declines. This results in a negative impact in all the ways such a campaign can improve business. It means less company awareness, reduced brand engagement, and lost ROI as the ability to convert greatly declines.
Maintaining your sender reputation begins with an email tester. Using such a tool as a way to check emails and validate them ensures a higher inbox rate and better preservation of your sender score. A sender with a score above 90 has a 92% rate of success in reaching inboxes, versus the 72% success rate of a sender with a score between 71 and 80.
Beyond making it to inboxes, your emails won’t even get delivered if the emails you have are bad or your sender reputation is damaged. With 30% of an email list vulnerable to decay each year, it’s crucial that your business has a system in place to replenish emails and make sure they’re real. The easiest and fastest solution to do so is using an email validator.
Your ESP Will Block You
The most significant consequence of a poor sender reputation is complete inability to send emails from your domain. Every email service provider has different criteria for what defines content as spam, but it is up to you to be aware of what these specifications are and do your best to avoid negative experiences. The last thing you want or need in the midst of a marketing campaign is to be barred from using your email.
Verifying and cleaning your email list is one of the simplest solutions for avoiding a slap on the wrist (or worse) from your ESP. Not only does it ensure that your website domain remains healthy and protected, but also protecting your sender reputation improves the functionality and results of your email marketing strategy. Maintaining email send speed and numbers, increasing inbox rates, and staying on good terms with your ESP are all benefits of a high sender score, and is made easier through the use of an email checker.
In recent years there has been much talk about cloud computing, the cloud, the change this entails in our way of developing and managing our applications ... But what is cloud computing really?
Large companies began using this term to refer to those services hosted on the network. In fact that is the first thing most of us come to mind about "Cloud Computing". Therefore, we can say that the word cloud would be equivalent to what we know as the Internet. However, the concept has much more scope and is something that we intend to relate in this article.
Types of cloud
There are currently 3 types of clouds:
- Public clouds: These are those that are administered by the service provider. The great advantage of them is that they do not require an initial investment to start using them and do not entail a maintenance expense for the consuming customer. These clouds are shared with other customers within the provider's data centers.
- Private clouds: Private clouds, unlike public clouds, are managed by the client to gain greater control. Due to this, it implies an initial investment in the infrastructure since it will be hosted on-premise, ie at the client's premises. As a main advantage, the customer enjoys a cloud of his property where he is the only one who resides in it, although the maintenance costs are borne by the owner.
- Hybrid clouds: Finally we have this intermediate option between the two previous clouds. While they say that this type will be the most widespread in the future, it is not as defined as the rest. The main idea is that the customer will be able to keep control of those main applications and delegate the administration in which they consider secondary.
Types of services
Once you have covered the types of clouds that exist, what can we do with them?
Depending on the need we need to cover, there are different types of services within cloud computing:
- Infrastructure as a Service (IaaS): This type of service offers us the necessary infrastructure to be able to upload our environment and also to run proprietary software on it. The two fundamental pillars are computing and storage as a service. Sometimes they refer to IaaS as HaaS (Hardware as a Service). As examples of this type of services we can mention GoGrid and Amazon EC2 (Elastic Compute Cloud).
- Platform as a Service (PaaS): When we talk about the platform within the cloud, the service we offer is the environment where we can directly deploy our applications. The clearest examples in this section are the Windows Azure platform by Microsoft and Google App Engine .
- Software as a Service (SaaS): The last service, and one of the best known by the market, are those transformed into final applications provided by the provider, ready to be used by customers. In this type of service we are assured the maintenance, the support and the availability of the software. Within this set, we can find Microsoft Business Productivity Online Standard(BPOS) which is a set of well-known applications in its online version like SharePoint Online , Exchange Online , Office Live Meeting and Office Communications Online . Another group of applications within this area would be Salesforce, Known mainly for its CRM in the cloud, and Basecamp where its flagship product is its collaboration tool for projects.
As an advantage of this administration and development model, we can highlight the cost savings as the most important, in addition to the high scalability, reliability, as well as the abstraction of hardware maintenance, something up to now innovative in large companies with its own department ITEM.
One of the concepts that best define the cloud environment is the term "Pay as you go", which means that we only pay for usage and not a monthly fixed fee, such as traditional hosting services.
Lastly, it is worth mentioning the agility with which we have these services, achieving in a matter of minutes a putting into production that could take months, when dealing with the traditional on-premise process.
While it is true that the advantages of cloud computing are worth considering, there are some points that can be crucial when it comes to hitting the cloud:
First, there is the perception of insecurity in moving our information out of our physical reach, which can manifest a sense of vulnerability. To solve this "fear" among potential customers, large cloud companies have efficient, high-security systems to keep data safe from potential attacks.
Another drawback is dependence on an Internet provider. Due to the location of the services, we are tied to this need, so it is advisable to have a second connection in case of failure of the main.
Although less and less, there is still some immaturity in some of the services offered by lack of functionality, in relation to similar products designed to meet these needs in servers within the client.
In this section, we have been able to know the concept of cloud computing as the technological proposal of large companies to refer to the different services hosted on the Internet, as well as the different types of clouds available in the market. In addition we have listed the types of services available to date and how some companies already offer them to the public.
Everyone is familiar with the name IBM (International Business Machines Corporation), but most of them are not familiar with Big Blue. Usually, these two are the same. IBM was formed in the name of the Computing-Tabulating-Recording Company (CTR) back in 1911 and later renamed to IBM in 1924. We all know the history of IBM and their inventions. IBM is currently running their operation in over 170 countries. Most of our necessary gadgets are their invention like hard disk drive, automated teller machine, magnetic stripe card, UPC barcode, SQL programming language, dynamic random-access memory (DRAM), etc.
The market of IBM is huge. They manufacture both software and hardware products. Besides, IBM is one of the largest companies in the world having 380K employees. They are the record holder of having the most patents generated by a business company. Their research wing is very active and their latest invention is IBM Watson. According to many sources, IBM has a plan to bring revolutionary changes in paystub generator sector.
Today we are going to discuss five of their upcoming products.
First of all, IBM is developing a holographic chatting system (also known as 3D Telepresence). The programmers said that they are very close to make this happen. The improvement of 3D camera makes it easier to reach to the common people. The researchers of the University of Arizona successfully made a system that is capable of sending holographic images to nearby locations in time. Besides, it is said that we will be able to enter into personal computers through 3D visualization. Thus, the pictures we see now in 2D, we will be able to see them in 3D.
Secondly, the next item on the list is lithium/air battery project (battery 500). This project is still under development and the results are quite satisfactory. IBM believes that these batteries will be able to use the same air which we breathe to produce energy. The concept is that these batteries will use oxygen and react with the metals. Besides, these batteries will be lightweight and very small in size. Surprisingly, these batteries will last ten times more than our regular lithium-ion battery.
Now the third item is personal sensor for every scientist. The development of personal sensors is really important for the welfare of the people. It is essential for the scientists to collect data and preserve them in a storage. IBM predicts that it will be possible within the next five years to collect all these data and send it to various devices like cell phones, cars, computers, etc. using personal sensors. Persevering these data in huge amount can be resourceful in the coming days.
A smart computer system for drivers is number fourth in the list. IBM believes that we cannot solve the traffic problem only by creating new traffic rules or constructing new roads. There are other circumstances which control our transportation system. The smart computer system for drivers will not only show the best way to travel but also helps us with necessary objectives. This technology is based on mathematical models which analyzes probable values to help the drivers.
Last but not least, IBM is researching to control the temperature of a computer. According to a calculation, 50% of the energy is consumed in CPU (Central Processing Unit) to make the engine cooler. Now IBM wants to use this warm air in a significant way. IBM considers that this warm air can be used to heat various parts of a building or to heat water or convert it to current.
So, which idea seems more important to you? Let us know in the comment section.
The world is becoming an increasingly digital space. Today we manage, share and store our lives online. Data is gathered from our devices, computers and smartphones that collect and transmit information on what we do; but that is just the beginning. This phenomenon is transforming our understanding of the world and our place in it; it’s become known as Big data.
Big data could be invaluable for business. It could provide a window into the lives of customers that we have never previously imagined. But, there is a problem. How do we unravel the strands of Big data and pick out the relevant parts. Data comes from so many sources; how do we know where to look and how do we access it? In short, how do we turn all this information into knowledge? To understand how big data and analytics works, you have to put it in the context of how things worked before Big data.
Businesses are already using Big data to better understand and predict customer behavior and optimize and improve business processes. But the possible applications of big data are endless. We’re only just beginning to see the emergence of the Big data economy. Your business needs to consider Big data or risk being left behind. IBM Big data and analytics specialize in helping companies understand and leverage Big data.
About five years ago something fundamentally changed. The world started getting smarter; cars, running shoes, medical devices even people through our devices and social behaviors started being instrumented. They started creating valuable data. Every time we pick up a smartphone to make a call or send a text, it creates a call detail record. Hundreds of billions of CDR’s are created every day. Enormous and advanced infrastructure like advanced processing power and in-memory capabilities make it possible for telecom operators to analyze the deluge of CDR’s; but for many, the volume is overwhelming.
Fortunately the infrastructure and the software continue to evolve. Advances in data management software like seo toronto make it possible to explore any kind of data while leaving it in its original state. For a telecom operator this means they don’t have to structure the data before getting insights from it. Instead they can put different data in a giant exploration repository and start to do analytics on all sorts of data at rest; both structured and unstructured.
This allows them to discover interesting patterns, developing new insights around key things that matter like their customers. And because the pattern are based on all data; meaning structured data like billing and CDR data, unstructured data like customer tweets and notes from customer service agents, they are developing a holistic picture that helps to define the best course of action.
For a telecom operator worried about customer churn, this means able to proactively reach out to a customer with a compelling offer before they decide to leave. There’s even potential to use a cognitive system in the call center to help guide a company rep in delivering better service. But sometimes thing are moving too fast to rely on human intervention.
Today, IBM is at the forefront; working with a few leading telecom operators to improve the customer experience even further. By knowing where their high valued customers are located, they can detect network bandwidth issues and address them in real time.
Your immune system is always at work; protecting you from a constant barrage of threats. And to combat such diverse threats, your immune system must be equally coordinated to prevent and detect attacks in an orchestrated, fast response. But what if your body was also vulnerable to cyber threats? You’d need a different kind of immune system, but one that still works as a unified whole to disrupt threats at any point of the attack, no matter how advanced they may be.
IBM threat protection system integrates security solutions together, so you can prevent, detect and respond to cyber threats with just the right course of action and without delay. When your security is overloaded, the health of your IT environment is weakened. Disconnected single purpose solutions make it difficult to monitor the whole network and security teams are forced to defend in the dark. That’s why IBM security developed an infrastructure immune system.
In a market flooded with more than 1200 point product vendors, IBM has separated itself by offering leading solutions that work together across your ecosystem. IBM’s expertise and integration enables full collaboration across third party vendors, technology provider and business partners to enhance security while lowering cost and complexity. Unlike the old way of piling on products to combat each new threat, the IBM security immune system grows, adapts and communicates inside your infrastructure.
You get a more holistic view of your security; a connected and organized framework of defense capabilities sharing critical security data. This deliver greater visibility, richer intelligent and actionable insights. Creating an efficient and effective end to end that reduces gaps in your security, the system features a complete set of solutions and services that address three critical aspects of security.
Security transformation services mitigates risks by consolidating fragmented solutions but don’t always speak the same language. With a unified network and around the clock support from trusted experts, you can close the security skills gap, proactively protect your systems and strategically be ready to capitalize on IT trends.
Security operations and response allows you to prevent detect and respond to threats in an orchestrated and automated fashion; powered by cognitive capabilities an IBM x-force threat intelligence. The IBM security immune system senses, identifies and prioritizes known and unknown threats enabling rapid resolution.
Information, risk and protection keeps your data users acts and transactions safe wherever they are. Real-time analytics and alerts helps you pinpoint risks, gain visibility and control over user identities and manage your sensitive data. You can also strengthen compliance initiative, secure applications, improve mobile collaboration and protect your mainframe environment.
Traditional defense in depth tactics can’t keep up with today’s threats. Like that, now the traditional system of checking a car’s information has become far too slow. That’s where vindecoderz.com will help you to check your car’s unique VIN number and all the vital information with it. There is a new way to think about security with an integrated intelligent defense to keep your organization safe; IBM security intelligence and expertise in one framework.
It’s intimidating. You are a solopreneur or a hiring manager for a small non-tech related company, and you have to hire a software developer. You know nothing about the profession, nothing about coding, nothing about the “going rates” or salary ranges. Your understanding of software is, “Show me what it can do, how it runs, and then I’ll use it.”
So, where do you begin? With this guide, perhaps. Here are the steps you might consider.
Identify Exactly What You Want the Developer to Do
Either you have an idea for a piece of software you want to take to market, or your company needs specific software developed for in-house purposes. Your initial job is to decide exactly what you want that software to do.
Is this a “one-shot” deal for a single piece of software, or is this a longer-term deal where a developer will be working for you on a regular or contract basis?
Do Some Basic Research
It’s not difficult to find any number of resource articles on software development, even in the niche related to what you want developed. You can get an idea of the programming languages that are most recommended and popular with developers. You don’t have to understand them – you just need to understand the programming languages you want your hire to know.
You research will also give you solid information on price/salary ranges – certainly a good thing to know.
Finding the Candidates
You have lots of options, so pick the ones that will work for you, perhaps those that have worked in the past. Remember, the process of recruitment and hiring is no different for software developer. It is the skills and expertise that will be unique.
Get help from a techie you know to construct a job posting/description that will include the skills you are looking for – hard and soft. Post the opening on tech job boards, on social media sites like LinkedIn and wherever else you usually do.
Use the services of a tech recruitment firm – this may be pricier, but the initial screening will be done for you
Use contacts that you know and trust. If you have a network of peers, they may be able to point you in the direction of sources for candidates or, if appropriate for your need, freelancers who are really good at what they do.
Software developers currently working for other businesses may not be actively looking, but if the right opportunity comes up, may want to make a change. This is why you want to post your opening on sources like LinkedIn and tech-related social media platforms.
Narrowing the List
This will be tough, but you can look for some very specific things in resumes or perhaps in initial phone or video interviews. Here’s a short checklist of sorts for that initial contact:
Have they contributed to open-source software?
What languages do they feel most comfortable with?
What is their past experience?
Do they have a portfolio and how can you access it?
Do they exhibit confidence in their own strengths and skills?
Have they worked solo and/or as members of a team?
So, now you are ready to interview the few candidates that have made your short list. What do you ask? Based upon surveys of both programmers and even Google hiring managers, here are questions you should and should not ask. You will find that many of them are questions you would ask any candidate.
This you will ask any candidate. Put a specific spin on this. Ask the candidate about his biggest disaster and how he worked through it. If the candidate is honest, she will be able to identify one and then describe how it was “fixed.” Any good programmer will have had disasters. You are looking for honesty and the work ethic to do what it takes to resolve issues.
Ask the candidate to describe his/her favorite project. As a prelude to this question, you want to inform him/her that you are not a techie. The goal here is to see if the candidate can explain the project so that you have a good understanding of what s/he did – in non-techie terms, that is.
Part of a developer’s skill must be in communication and must be the ability to communicate to those outside of the niche what a project is all about and how s/he will go about approaching a project. Even if you are hiring someone remotely, you will want to be a part of the development, and you will want continual conversation with the developer. Being able to communicate that progress to you in terms you can understand is vital.
Solo or Team Player
Depending on your needs, you need to know your candidates’ experience and their comfort level with how they will function for you. Hiring a freelance means that the developer is comfortable working alone but also communicating with members of your organization who will be impacted by that work. Hiring a employee means comfort with collaboration.
Is There Passion?
One of the ways to gauge this is to ask what development communities the candidate is active in. GitHub, for example. Developers who are really passionate spend non-work time communicating and collaborating with other developers.
When the candidate talks about his/her projects, do you sense excitement? You should.
This is where you may need to have someone with expertise take a look at the projects in a developer’s portfolio. As well, just as you do when you hire anyone, you will want to check references, whether from clients or former employers.
It is not a negative for a developer to have had a lot of past employers. This is a career that is in high demand, and they like to go where the challenges (and the money) are more attractive.
Things to Avoid
A lot of recruiters and hiring managers give developer candidates “puzzles” to solve. And non-techie interviewers often pull these from the web or are given them by other developers. Chances are the candidate has already seen them or something similar. They really are not a gauge of talent.
It’s also not a good idea to ask a developer where he sees himself in five years. If they are honest, they won’t actually know, so it is not a fruitful question. Good developers will go where the challenges fit their needs, so that is really the only answer that will make sense.
You really can make a good hire even if you don’t have expertise in technology. Follow this guide, get help when you know you need it, and make a good hire.
Great customer experiences lead to conversions. You create great UX by ensuring that the customer journey is as frictionless and intuitive as possible. You can’t accomplish that unless you are able to predict customer behavior from the first point of contact to the point of conversion. Brands who are successful at this often rely on insights they gain from big data.
Mined Data Can be Combined With Direct Customer Feedback For Great Insights
Big data doesn’t need to stand alone, nor should it. These large repositories of information can be combined with more intimate and real time information to gain insights on customers’ thoughts, opinions, and motivations.
Here’s an example. Your analytical data may tell you that a particular product is simply not selling. If that is all you go by, it might be easy to dismiss the product itself as a loser.
The problem is that if you make that decision without communicating with your customers or customer facing staff, your assumptions could be wrong, and your predictions about customer behavior could be off base. In this case, the issue may be with pricing, the performance of a landing page, or some other factor not the product itself.
When you listen to your customers and your staff, you can combine the insights they offer you with data to learn about customer preferences, weak spots, and trends.
Big Data Can Provide Information That Can be Used to Personalize Experiences
Data that tracks customer preferences and behavior can be used to create personalized website experiences, and to curate personalized content. This can be done on both a micro and macro level.
On a micro level you can collect specific data about customers. Then, you can predict their behavior based on their specific purchasing habits, social media behaviors, and the data you are able to collect from them through their interactions via social media.
On a macro level, you can collect and store information from general data sets. This can give insights into overall customer behavior, website analytics, and other more general data. All of this information can then be used to create personalized website experiences, to recommend products, and find other ways to predict the customer’s wants and needs throughout the purchasing journey. Salespeople in particular can use this information to identify data driven sales opportunities.
Shopping Cart Analytics Can Predict Future Needs
What customers add to their carts is meaningful. Whether or not they complete purchases, adding an item to a shopping cart is an indication of interest in that item. It can also show need for an item at a given point in time or under specific circumstances. That’s important as well.
Of course, whether or not the customer continues on and makes a purchase is also meaningful. Data can tell you if your pricing, level of earned trust, website performance, or other factors are successfully pushing customers through the funnel. Data can also tell you not only when you are losing them and why.
Combine these metrics, and you can curate special offers, customize your ads, and address roadblocks to conversions. This includes, but is not limited to improving the checkout process so that it is more efficient and is perceived to be safer.
Engagement Metrics Can Be Used to Determine Which Content Will Hit With Customers
If you know what to look for, engagement metrics can help you predict which content is going to earn comments, likes, and shares. By digging into this information, you can determine which content is likely to be a hit, when you should publish the content, and how you should promote it.
The key is to think beyond the obvious. For example, ‘my customers like videos most’ isn’t an insight. Everybody likes video content best. Now, ‘my customers like how to videos when they are viewing my product pages’ is helpful.
It’s also important to use data to understand how customers are engaging. Liking, sharing, and commenting are three different behaviors. The motives behind those behaviors can be very different as well. For example, people tend to like posts without doing much investigation.
Merge Customer Data With Performance and Logistical Insights to Predict Trouble
Your data shows you that bounce rates on two of your landing pages go through the roof near the end of the month. You also notice more shopping carts are left abandoned. Other analytics show you that orders to be shipped out of one of your facilities are frequently cancelled.
What’s going on? You have part of the picture. You know what customers are doing. They are abandoning shopping carts, cancelling orders, and backing out of your landing pages. The question is, what else is going on. Big data can tell you that there are logistical issues impacting your warehouse. It can also indicate that performance issues due to end of month demands are making your pages load slowly. Once you know these things, you can predict when logistical and performance issues may result in problematic customer behavior.
The better you can predict your customers’ wants and needs during any part of the customer journey, the more you will be able to predict what their behavior is going to be. This means you will be better prepared to give them what they need at any point in time. This will help you to design the overall customer experience, curate content, and recommend products among other things. You’ll also be able to predict trends. All of this will allow you to create the kinds of customer experiences that will drive more conversions.
In 2007, some computer engineers at IBM began to build Watson. The goal was a machine that could be programmed to locate information in order to answer questions asked of it. They decided that the big “test” would be for Watson to go on the TV show Jeopardy, and win it. That happened in 2011.
Since that time, IBM has made a conscious decision to use Watson in medicine – to have it master a huge body of knowledge related to medical research, diagnosis, and treatment. To that end, Watson is able to read medical journals from all over the world in minutes; it can review patient histories, track drug trials, and present new therapies to medical professionals. And nothing is ever forgotten – in fact, Watson just keeps on learning.
Now, Watson is dabbling in psychology and overall wellness on a very human level. Alex Sass, CEO of PostMood, has developed an app that combines the social media behavior of individuals (specifically, what they post on Facebook), their sleep patterns, daily diaries, and their Fitbit data, feeds all of that into Watson, and comes up with a “mood” indicator on a daily basis, among other things.
Over time, PostMood provides information on volunteers’ basic personality traits and even makes suggestions for improving their general well-being. Such suggestions may be to post more positive messages, to increase exercise, or to get more sleep. More general analyses are also made – is an individual primarily an introvert or an extrovert, for example.
The goal of this app for the individual is to gain insights into their moods and personality, what causes moods to shift from positive to negative, and to “correct” behaviors in order to increase positivity.
The Larger Goal
According to Sass, the app analyzes each individual participant, provides their reports, and hopefully improves their well-being with recommendations.
Such recommendations usually include a thorough analysis of the Facebook content they post and, as well, what they are reading from others. Facebook is also analyzing what they post and view and gives them more of the same. Negativity thus begets negativity, and the mood becomes rather permanent. PostMood takes all of this in and provides a “score” of sorts, allowing the individual to make conscious choices to change Facebook behavior.
The same goes for other the other aspects of analyses conducted by the app – physical exercise, sleep, personality inventories, and more. Participants thus gain valuable insights into how the choices they make impact their moods.
But Sass has bigger goals. He uses Watson to aggregate all of the data that is collected to generate more “global” patterns of behaviors that promote happiness. From all of PostMood’s analyses, he hopes to be able to come up with daily activities that will promote happiness worldwide
How To Participate
Anyone can sign up for free, as long as they are on Facebook and/or Twitter. Bonus point if you have a physical fitness tracking device.
Participants log in daily and their changing moods are recorded for them based upon their own comments, their posts, their fitness data and the amount of sleep they have had. Daily challenges are set for individuals, based on Watson’s analyses.
This project is the first of its kind to record and analyze the mind/body connection, and Watson has been an instrumental piece in all of this. It allows the aggregation of not just individual data but allows scores to be compiled globally. This allows more generalized daily challenges to be set as well.
According to Sass, Watson has analyzed in excess of 10 million social media posts. And because Watson never forgets anything, he can analyze trends in posting on an individual and aggregated basis.
All of this analysis allows Watson and Sass to generate “mindfulness” exercises that will benefit everyone, using the data that Watson aggregates and mood-tracking software developed by Sass.
According to Sass, 45,000+ from all over the world joined last year and almost half of them are now experiencing a rise in their “happiness scores.” And this improvement is not merely subjective. Watson is analyzing their social media posts, their fitness data, and their sleep amounts to get those scores.
Having been analyzing the data for a while now, Sass says that his top tip for happiness is to get more sleep. “We included sleep tracking in our system this year, and those who manage to get a decent level of shuteye seem to have the edge when it comes to also expressing joy, both internally and through their social timelines.
Biggest Project in Human Predictive Analytics
Sass believes that his Human Happiness Project is the largest of its kind outside of the predictive analytics used by businesses to predict consumer behaviors and trends. AI is used to collect data on such things as purchasing preferences and credit worthiness; it is used to present doctors with data than can drive diagnoses and treatments. But this project can provide predictive analysis of what people themselves can do to make themselves happier and more positive.
If you’d like to let PostMood give you a happiness score and get some solid, actionable suggestions for improving your overall well-being, you might want to join this project. Sass has plenty of funding, and it will be long-term and global.
Go to the PostMood site, read a little bit more about the project, and sign yourself up. You really have nothing to lose, and you may gain some valuable insights into both your personality and behaviors that may be keeping you “down.”
Modificado em por DiLabrien
Gaming. It begins at a very early age these days. How many early elementary kids are playing “Minecraft?” By the end of 2013, 33 million kids were playing.
Many of those kids are at least 4 years older now, are graduating high school or may be entering college. But their passions for gaming have not decreased. In fact, they are participating in lots of online competition and dream of either professional gaming or, even more ambitious, getting into game development.
Given the popularity of gaming, there will always be work in the gaming industry. For those who specifically want to move into development, there will be some skill training and some work ahead. Here are 8 tips for these passionate gaming development hopefuls.
Choose Your Focus
You have two choices (and a third, actually – more on that later) – the science of gaming (programming) or the art (design).
Designing: You do not need to learn programming languages. But you do need to understand the process by which games are developed. This will allow you to design the “art” side of games, knowing what a developer will need to do. And, if you are a solopreneur in the industry, then you will need to have that design in as much detail as possible before you speak with a developer.
Identify Your Limitations and Account for Them
If design is your focus, and you are great at creating scenes and music, you may not be so good at character development. If you are working for a company, the expertise will be there, and you will work as a team. If you are a freelancer, however, you will need to partner up with someone else.
If you are in the programming side, and you are struggling with some of the coding, you need to know where to get that help. Understanding your limitations and getting that help will demonstrate to an employer that you want to get things right the first time out, rather than having to debug after testers have pointed out the “fails.”
And if you have identified some design or programming skill gaps, get thyself into some gaming design coursework from a reputable institution – either off- or online.
Check Your Passion
Good game development requires passionate people who do not see what they do as real work. For them, it is fun. There are crazy long hours, lots of collaboration with others, disagreements, long discussions over Chinese takeout, creative problem-solving, and flexibility/compromises. Make certain that these are all things you will love, or you will develop resentment – never a good thing.
Check Out Options Other Than Development or Design
You may love gaming, and you may want to be a part of the industry. But you are not really into the art or science of it all. There are other opportunities within the industry. These include such positions as testing, marketing, or even doing voice-overs for characters or contributing the music.
Look for Internships
If you want to work for a company/studio, pursue internships. These are amazing learning experiences, even if you do not end up working for that specific company. Other gaming firms or groups will be far more interested in talking to you if you have an internship under your belt. Some internships are even remote, should you not live in close proximity, and many are actually paid.
If you are on the independent side, you may not like the idea of joining a studio as a regular employee. Studios need lots of expertise and, especially if they are small or in the startup phase, they cannot afford full-time employees. Once you have your skill set, check out job boards and niche publications – there will be many opportunities within your skill area.
If and when you take a gig, be certain that you craft a contract, if the firm/studio does not provide one. Any contract should sell out exactly what you are expected to do, how much you will be paid, and a guarantee that your contribution(s) may be used in your professional portfolio.
Be Careful About Pay Offers
There are lots of “poor” studios out there – people who are passionate about gaming and who have big dreams but no money. They are looking for “desperate” people who have their same passion who they can pay almost nothing. Sometimes they will offer you a small equity position or stock in the company or claim that your work will be a great portfolio addition. These things can be tempting, especially if you are hungry for work, but don’t sell yourself short and don’t work for nothing.
Getting Discouraged – It Comes with the Territory
Expect long dry spells. Of course, if they don’t come, great. But when they do, it is probably not because you lack skills. Competition can be tough, and there just may not be a “fit” between a studio’s need and your skillset.
When you hit dry spells or no nibbles from your job applications, take that time to design or develop on your own, to build up your portfolio, or take additional coursework to add to your skillset.
Find ways to network – attend workshops, conferences, and other meetings. Keep your LinkedIn profile up to date, and join groups on that platform. Participate in online forums and discussions; start a blog; develop some podcasts. There are just many things you can do to keep your name out there and to keep your passion intact.
And, if you have to eat, take an unrelated job. Eventually, you will find a position or “gig,” and you will “get your groove” back.
The gaming industry is exciting and fun. It is also evolving rapidly, as technology continues to improve gaming experiences for players. Keep abreast of these advances – you don’t want to become irrelevant.
Bluemix is a cloud platform powered by the world’s most popular open source project. Bluemix is here to help you efficiently develop applications in your way; simplifying how you build and manage them in the cloud. Bluemix let you choose your own programing language; work with your own architecture and make your own design choices.
IBM has changed the way applications are delivered. Making cloud more accessible than ever with Bluemix. IBM Bluemix is a cloud platform as a service developed by IBM. Bluemix allows you to easily extend and enrich the functionalities of your applications with services and API’s from both IBM and third parties that are based on the world’s most powerful open-source technologies to pair your applications.
Bluemix takes care of the infrastructure come with over 100 services to choose from ranging from Watson, IoT, Analytics, API creation management and integration; concerned about provisioning licensing and other time consuming issues. Bluemix’s immediately deployable technologies include push notifications, SQL and NoSQL Database, messaging, security and more. You can easily augment applications with Bluemix’s ground-breaking cognitive learning machine Watson as well as other leading AI services. These services come from both IBM and its community partners.
Bluemix is designed to accelerate innovation tapping into your current cloud environment and delivering more engaging solutions. Since the inception of Bluemix we have seen a huge market response from startups to enterprise corporate clients like SilverHook, Tangerine bank, Hertz car rental, IQ, Capgemini, Volvo, Honda, Citibank and many more.
Bluemix is designed with choice of deployment in mind; even the suit the most sensitive workloads. Bluemix Public allows the user to experience and tap into a world of services across Watson like mobile and IoT in our public cloud environment. IBM Blumix technology could be a leverage in Adwords scripts. Blumix dedicated offers superior combination of security and time to value in a cloud environment which feels like an extension of your own data center. For your very sensitive workloads for data compliance you can bring Bluemix behind your firewall with the markets first of its kind approach private cloud delivery.
Bluemix was designed with speed and ease in mind; it makes life easier for the developer and the entire development team. With Bluemix we provide teams of all sizes with a flexibility to scale computers at a very granular level, seamlessly collaborate in source code, share API’s and manage apps performance logs and costs through a single console.
Developing an application is easy, but deploying ab application is even easier. With Bluemix your application is deployed and running in productions within minutes.
Bluemix’s future-rich built to measure git repository makes everything; from production live coding to building to deploying your application as simple as a push command. You can quickly extend the capabilities of your app in any direction. A click of a button, a copy-paste of the credentials of your new service and you are back on track. And once you’re alive, Bluemix will handle scaling monitoring and logging. So you could spend more time on what you actually love doing.