Your website domain name is one of the most important pieces of your business. This essential component is greater than the different parts that comprise it: Websites, email addresses, etc. The overall domain is the core of your brand’s digital presence. As such, it must be defended and protected throughout its lifetime. Risks such as hijackers, spammers, and domain registrars seizing control are all factors to be wary of as you work to protect the health of your website domain.
One of the biggest contributing factors to good domain health is your email sender reputation. Your domain’s registrar will intervene if it notices emails sent from your domain are not reaching inboxes or being marked as spam. Not only will your email service provider block you from access, but your website domain also becomes at risk. The best way to avoid this is to employ an email checker to verify emails.
The risks of a poor sender reputation are as follows.
The Number of Emails You Can Send Will Be Reduced
When an email service provider (ESP) doesn’t recognize the domain sending emails, it will react in multiple fashions, including throttling your email send. This refers to the slowing down and capping of the number of emails that can be sent each day. When a business varies its email send numbers greatly in a short amount of time (e.g. sending thousands one day, hundreds the next), throttling is a common penalty. Timing is an essential part of any marketing campaign, so the consequences of throttling are severe.
Throttling can stem from a poor sender reputation. Your ESP doesn’t recognize your domain because it has been marked as spam too often. By utilizing an email address checker, you can reduce the number of emails that get marked as spam. As a result, your ESP is less likely to mark you as a spammer and instead recognize that you are a legitimate sender. You’ll never have to worry if your email is reaching everyone on your list on the right day and time, or that you’re being marked as an illicit sender.
Your Emails Won’t Make it to Inboxes
A low sender score means your emails aren’t even reaching inboxes. Instead, they’re being marked as spam immediately upon reaching recipient’s mailboxes. Without users able to open and take action on your emails, the overall efficacy of an email marketing campaign greatly declines. This results in a negative impact in all the ways such a campaign can improve business. It means less company awareness, reduced brand engagement, and lost ROI as the ability to convert greatly declines.
Maintaining your sender reputation begins with an email tester. Using such a tool as a way to check emails and validate them ensures a higher inbox rate and better preservation of your sender score. A sender with a score above 90 has a 92% rate of success in reaching inboxes, versus the 72% success rate of a sender with a score between 71 and 80.
Beyond making it to inboxes, your emails won’t even get delivered if the emails you have are bad or your sender reputation is damaged. With 30% of an email list vulnerable to decay each year, it’s crucial that your business has a system in place to replenish emails and make sure they’re real. The easiest and fastest solution to do so is using an email validator.
Your ESP Will Block You
The most significant consequence of a poor sender reputation is complete inability to send emails from your domain. Every email service provider has different criteria for what defines content as spam, but it is up to you to be aware of what these specifications are and do your best to avoid negative experiences. The last thing you want or need in the midst of a marketing campaign is to be barred from using your email.
Verifying and cleaning your email list is one of the simplest solutions for avoiding a slap on the wrist (or worse) from your ESP. Not only does it ensure that your website domain remains healthy and protected, but also protecting your sender reputation improves the functionality and results of your email marketing strategy. Maintaining email send speed and numbers, increasing inbox rates, and staying on good terms with your ESP are all benefits of a high sender score, and is made easier through the use of an email checker.
