Sandy Carter talks social business with Wendy Arnott from TD Bank
daryl_pereira 270002AW8D Visits (7127)
In this conversation, Sandy Carter, VP Social Business Evangelism at IBM and Wendy Arnott, VP Social Media and Digital Communication at TD Bank discuss the increasing role of social business.
For instance, they touch on how social can be used to build a culture that focusses on the customer, or how businesses across a country can use social networking to build out local ecosystems. On the popular question of ROI, Arnott explains how social can save time right the way up to the executive level. Collaboration is key. At TD Bank the project management group work across the whole organization, and have taken to using IBM Connections to share knowledge and bring teams together.
More information on their upcoming talk at IBM Impact on May 1 at 10.45am in Delfino 4105: