With the rapid rise of youtube & other video sharing sites, videos have become a novel way of promoting products, services & info. Videos also appear in search results driving organic traffic. Videos attract millions of views & comments. Viral videos is a very easy way to connect with the people. Web analytics for video stats would help get important info about the videos. Videos should be optimized properly with keywords in titles as it helps ranking in search engines. Some of the top parameters to look for in video analytics include:
1) No. of Views2) No. of Comments 3) Rating for the video 4) Keywords for which video is appearing 5) How long the video is viewed 6) No.of times video is downloaded 7) how fast the video loads.
With the increase of smartphones & mobile browsing, stats for mobile video views can also be included in the analytics. Some of this includes 1) Type of smartphone 2) Mobile OS 3) Browser 4) Visits