Facebook with millions of members provides a great way for companies to create fan pages & engage with them. Currently facebook has the highest no. of fans. Companies are also launching campaigns on their Facebook fan pages. Several top brands have their fan pages on Facebook & where members can post on walls, discuss & post photos/videos. Fans are taking to fan page to air their feedback about the product/service & this is also helping companies to better connect with the customers. Companies are also announcing new updates on the wall, product launches, live streaming & this is being shared & liked by fans.
Before a user likes the fan page, there should be clear mentioning of advantages they will get by becoming fans. The USP's of fan page will provide them click on the fan page. Also Company products/services should be clearly mentioned in the page. Users can also update from their twitter profiles. Fan pages should have the photos, videos about the brand & this will help user engagement with the pages. The images used in the page should convey the overall brand image.