Integrating Social Media with Search Optimization helps drive traffic, increase visibility & also drives Regs. Integrating fconnect to the site helps making the site more visible on facebook. Links shared in Social Media websites can act as a top source of backlinks & drives traffic.Several Analytic tools are available to measure the social media effectiveness. Search Analytics & Social Media Analytics can be combined to get better metrics. Top social media sites include twitter, facebook, youtube, flickr, pinterest, google+ & others. When uploading videos to youtube, make sure to include keywords in title, tags & others. Include links in facebook posts back to the site. Embedding Twitter, facebook & other social media icons to the web pages & blogs.