Integrating Social Media with Search Optimization can help increase the Website Traffic, rankings in search engines & more leads. Top social Media sites are Facebook, Google+, Twitter, Youtube & others. Links which can be shortened using URL shortners & shared in Social Media websites can act as a top source of driving traffic. Also the social Media conversation can be analyzed for the keywords & this can be used for SEO keyword research. The traffic can be analyzed for the social media referrers & improvements can be made in those sites to increase the traffic.
Several Analytic tools are available to measure the social media effectiveness. Search Analytics & Social Media Analytics can be combined to get better metrics. Also when planning out for the Facebook, Youtube campaigns SEO should be considerd for the strategy. Social media is becoming major source of traffic. While uploading videos in Youtube, title, description should be included with rich keywords & also tagging should be done to include the keywords. While posting updates in Twitter, try including keywords. Google is including results from Google+ in search results & hence Google+ profile should be created with updated information regularly.