Branding in SEO
Branding in SEO plays an important role. There are various ways in which branding can be done in SEO. First a keyword research should be done to check what type of keywords people are looking for. Branded keywords can be targeted in the meta keywords. It can be used in the Title & Description as well. PPC is a good place to target for brand keywords. The SEO text used in the home page can have good number of brand terms. Blog can be included in the website which can be updated regularly with the mention of brand & its products. Also it can be used in Alt tags.