With the increase in mobile web surfing, Mobile web analytics is gaining a lot of importance. Many analytics packages now come with mobile web tracking as well. However, there are several problems in mobile web tracking which is being improved upon. Some of the important mobile platforms are iphone, ipad, blackberry, android, windows mobile & others. Important tracking parameters include visits, browser, screen resolution, geos, keywords, referrers & others. Also the website for mobile devices needs to be designed per the w3c mobile standards. This helps rendering of the site easily & tracking as well. Javascript tagging, mobile web server are some of the methods used to collect the analytics data. Insights into the data will help  increase visibility of the site in search engines & more traffic.