Microblogging is a form of blogging. It may be a one liner update or a link to video, images & others. There are several microblogging websites like twitter, tumblr, soup.io & othes. However, it is smaller compared to blogs. In a microblog, one can follow other users & this helps in spreading the information. Social networking websites like facebook, myspace also have a microblog in the form of Status updates. It is a great tool for Marketing & PR. One can update the special offers, keep in touch with the customers & also provide updates about the product or service real time. Even for the customers it is a great way to keep in touch with the product or service.
Many companies have a specific microblogging account where they provide the updates. Offers, discount coupons are updated in the account which users can follow. In the coming years it is expected to contribute for the overall revenue as well. It is a great tool for companies which don't have a big marketing budget & also to connect with them real time.