Google+ is one of the fastest growing social networks, having attained 10 miilion member base quicker than facebook & twitter. When Google+ was launched, there was lots of confusion over creating brand pages. Some of the pages created were even deleted by Google. Google also announced that it would be opening up Google+ for brand pages. Google+ gives the opportunity to target the audience using circles. This helps in easier targeting of the audience. It is the product pages in facebook which have given it a big advantage. A few of the brands have already created the brand pages. Some of the important steps in creating brand pages include
1) Going through the Google's terms & conditions & creating the pages in accordance with it.
2) As the brands already have pages on facebook & twitter, making sure that communications remains consistent across the board.
3) Having a team dedicated to Google+ brand pages for problem solving, answering the users comments, etc
4) Google would use the google+ pages for ranking in its search engine. This is a great opportunity for brands to rank in top spots & hence content, videos, offers need to be optimized properly.