Digital brand Engagement is brand Engagement via the web. With Web 2.0 sites like twitter, facebook, youtube & others making social networking easier, the digital brand engagement is playing an important role in the marketing activity. Customers are discussing about the brand online & this affects the brand image & value. Several Companies exist online only & they have a great brand name. Even the top executives are connecting with the customers online & this provides a great support for the brand to develop. Social Web is shaping how customers are perceiving the Brand.
Many Companies have also set up digital channels on major web 2.0 sites to engage in brand conversation with the customers. Digital Media is also shaping up the Brand identity, image & value. Firms should have a proper strategy in place to deal with the social media else it would affect their brand. Several analytic tools are available to measure what customers are saying about the brand. This can be used effectively to fine tune the Brand engagement. Digital Brand Engagement thus plays an Important role in shaping the positive image about the product & service.
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