Google, yahoo & Bing are the top search engines globally with Google leading the search market share. Bing which was positioned as decision engine earlier is being positioned as Bing is for Doing now. This is going to be the new slogan for the search engine. A new ad has also been recorded to promote this new positioning & rebranding exercise. Google is still the leader in the search market & bing is slowly gaining the market share. Google has been making new changes to search in order to gain higher market share & provide more relevent results. Videos & results from social networking profiles also also displayed in search results now providing more relevant results.