Mobile App stores have emerged as the new marketplace for companies to gain new customers & increase the brand visibility. Many Companies have their own Marketplaces for ex: Apple, RIM, Google Android & others. Apps can be downloaded to the mobile or other devices. Companies can develop the apps so customers can order directly through the apps, to connect with the company or for other purposes. Some of the apps are free & others are paid. Apps can be in any category like News, Business, entertainment, Health & others. As the number of mobile users are increasing, companies are increasingly using the apps to connect.