A regular auditing of the website is important as it helps in finding out the errors or mistakes which affect the search engine crawling & ranking. A site once launched would have duplicate issues, server problems, linking & others which raises a red flag for the search engine penalty. There are many free auditing tools available online which can be run regularly to uncover any issues related to sites & they can be corrected. The tools provide information on meta tags, alt tags, navigation, site map, header tags, linking errors & others. A regular auditing would help in fixing the errors & achieve higher rankings in search engines. The audit tools also check robots.txt file & social media profiles on facebook, twitter & others. Tools also have a scoring system based on which a score would be assigned to the website after auditing. The score can be improved over time with required changes to the site.
The developerWorks Connections Platform is now in read-only mode and content is only available for viewing. No new wiki pages, posts, or messages may be added. Please see our FAQ for more information. The developerWorks Connections platform will officially shut down on March 31, 2020 and content will no longer be available. More details available on our FAQ. (Read in Japanese.)
From archive: February 2013 X