Search Engine Optimization helps drive traffic, leads, visibility & ranking in search engines. It has become essential to succeed in the online marketplace. Competition has become very high in the online marketplace & steps should be taken to stand out in the competition. some of the tips in SEO include
1. URL’s should be simple & rich in keywords. This helps ranking in search engines & also helps customers know what the site is about.
2. Website should be simple, provide the necessary information & easy to navigate. Forms to be included to get customer info.
3. Use a good linkbuilding strategy.
4. Follow search engine guidelines for search marketing activities.
5. Use analytic tools to find info about the metrics & how to improve the traffic & other parameters.
6. Social Media strategy to be put in place for effective social media visibility.