Facebook is the world's top social network with 750 million members. Though facebook is the top network, however it is unable to dominate in a few key markets of the world like Russia, China & Japan. In these markets, it is the local social networks which are giving facebook a run for money. Recently Google has launched Google+ & has quickly garnered 10 million members in a short time. Orkut which was growing in India & Brazil has slowed down now & its place is being taken up by Facebook.
There are other social networks like myspace, hyves, hi5 & others which have a good number of membership. People are spending more time on social networks owing to games, picture/video sharing & chatting. Also for the business, it is providing an avenue to reach their customers easily. Brands must target their local social networks to reach their customers easily. Social networks have redefined online marketing tactics & more & more companies are spending their budget dollars on facebook & others.
- Facebook - US, Europe & others
- Vkontakte - Russia & other countries surrounding it
- Mixi - Japan
- Qzone - China
- Orkut - Brazil, other Latin American countries & India
- Maktoob - Arab Countries