As an employee of IBM, staying on top of the latest technology and market innovations is a pre-requisite of fitting in with “The Big Blue”. As a marketer, this is especially vital in order to remain informed about the market we compete in. We need to know what competitors are up to, what customers need, and how to remain one of the world’s most recognised brands.
“Bluemix” is one of the buzzwords currently finding its way around IBM employees on a worldwide scale, and is undoubtedly announcing to consumers that IBM continues to revel in innovation. Although IBM Bluemix recently celebrated its 1 year birthday of market availability, it is still an exciting and fairly new concept that is showing itself to have limitless possibilities.
So what exactly is Bluemix?
Bluemix is the latest cloud offering from IBM. It enables organisations and developers to quickly and easily create, deploy, and manage applications on the cloud. Bluemix is an implementation of IBM's Open Cloud Architecture based on Cloud Foundry, an open source Platform as a Service (PaaS). Bluemix delivers enterprise-level services that can easily integrate with your cloud applications without you needing to know how to install or configure them. IBM Bluemix also provides an extremely broad selection of languages and tools, increasing ease of use for developers. (Source: http://www.ibm.com/developerworks/cloud/library/cl-bluemixfoundry/)
In simpler terms, IBM Bluemix helps make the process of developing apps simpler and faster, by allowing for the use of all types of “code language”, so developers don’t have to convert their code to an IBM specific language, as well as removing bottlenecks such as back-end infrastructure – this is now automated so developers don’t have to manage it; storage and bandwidth processing – Bluemix allows for flexible capacity; time for application/infrastructure provisioning is reduced; and Bluemix accelerates the exploration of new workloads such as social, mobile and big data. (Source: https://www-304.ibm.com/connections/blogs/aim/entry/ibm_bluemix_lets_developers_get_down_to_the_business_of_coding_apps_fast?lang=en_us)
Companies using IBM Bluemix have reaped the rewards of this platform, witnessing astounding results that have not only fast-tracked time to market, but also saved money with cost of production. CEO of Synchrony Systems, Slavik Zorin, had this to say about their experience with IBM Bluemix: “One of the glaring results that we've seen here once we started using Bluemix and building these applications, is that instead of the typical six-month effort to build an application, it took us 15 days, from concept to a running system.” (Source: https://www.ibm.com/cloud-computing/us/en/cloud-solutions/cloud-devops/devops-for-fast-apps)
With an overview of the concept of Bluemix in mind, let’s look at some of the fascinating applications that have been developed on the Bluemix platform. One of the most comercialised apps is the personality test that can be done on Twitter, using IBM Watson cognitive computing on the Bluemix platform. Watson literally takes tweets and social feeds of a person and evaluates their personality. Imagine how useful this could be for HR departments when attempting to decipher if a potential employee will fit the company, as well as the potential role the person has applied for.
Perhaps the most exciting and progressive app currently being developed on IBM Watson and Bluemix is the Healthcare app, using big data and analytics. This app could potentially change the face of healthcare, analysing monumental amounts of information on patients, illnesses, symptoms, reactions and so on, helping to develop new drugs and preventative measures to be used across the world.
Innovative and game-changing technologies like Bluemix make me feel like I am part of the future of technology – and that makes me exceptionally proud to be an IBMer.
The exciting news is, anybody can try it, just go the IBM Bluemix homepage and register for a free trial.
Click the Bluemix logo to visit the homepage: http://ow.ly/PzQxg
Written by: Samantha Smith, MEA Cloud Portfolio Manager for Developers