Large enterprise product launches and announcements may occur on a reasonably regular basis, and in the current technology-indulged world that we live in, we may not review each development with the same awe as we would some 20+ years back, at the peak of the digital evolution in the information age. A recent launch, however, that IBM announced, in my personal opinion, is worth taking notice of.
This particular launch not only showcased IBM’s ability to continuously innovate and evolve, but also their unique intuition and agility when it comes to customer feedback and market insights.
IBM launched Bluemix, which is an open-standards, cloud platform for building, running, and managing applications. Bluemix is IBM’s answer to Platform as a Service (PaaS), and what makes it so unique is that with Bluemix, developers can focus on building excellent user experiences with flexible compute options, choice of DevOps tooling, and a powerful set of IBM and third-party APIs and services.
While the value of Bluemix is clear, many enterprises still face significant challenges around successful adoption of cloud and PaaS, especially enterprises with sensitive data and workloads that must remain on-premises in order to address key security and compliance requirements. For example in Middle East and Africa, there are strict data and personal information security laws that must be adhered too, especially in the financial and healthcare markets. If non-compliance was discovered, or even worse, an actual breach occurred, even the most successful companies would face tremendous implications and potential fines.
Fear of facing these issues, is amongst the top reasons why enterprises have been slow to adopt cloud, but this is where IBM has listened, interpreted and adapted, and came back with a solution to ensure the success of their clients. IBM’s solution to solve and adapt to the business needs has been Bluemix Local.
On the 1st October 2015, IBM announced the launch of Bluemix Local, rounding out the foundation of their approach to hybrid cloud. This new addition addresses the challenges companies are facing, regarding on-premises cloud, particularly when it comes to platforms. Bluemix Local is a cloud platform that allows enterprises to quickly build apps in a secure manner and deploy them across public, private and on-premises environments. Given the rapid pace of innovation and change in the industry, many enterprises want to ensure that entry points into cloud are coupled with clear paths to a more expansive cloud strategy – a strategy that will almost inevitably include a mixture of on and off-premises infrastructure and services, while still balancing costs, agility and quality of service.
These game-changing claims and commitments to success, made by IBM, are the reason that key influencers such as Fortune Magazine and Forrester Research have taken notice. Barb Darrow, from Fortune Magazine, skeptically ponders that, “Big Blue is making some big claims here. If this works as advertised and the price isn’t onerous, this could get traction.” She then moves on to a competitive comparison, and finishes with an acknowledgement of IBM’s credibility, “Still, the company has a tough row to hoe in the public cloud arena where Amazon, Microsoftt, and Google spend multiple billions a year in cloud infrastructure. That said, IBM can claim a cadre of big-name customers that might be more comfy moving their applications to an IBM-run service, a la Bluemix Local.”
John Rymer, from Forrester Research, also weighs in with his competitive comparison, stating that, “This will give PivotalCF a run for its money.” PivotalCF is a commercial version of Cloud Foundry supported by Pivotal, the spin-off of EMC and VMware.
I have no doubt that IBM will keep to their commitments, and continuously innovate to meet customer expectations.
Interested in IBM Bluemix? Watch more here:
Written and compiled by Samantha Smith