The BYOD Challenge and BlackBerry's Answer
JoshGalde 270005VQUH Visits (3531)
BYOD has presented many challenges specifically to the enterprise. Enterprises have a new challenge of managing employee devices that contain external (personal) applications combined with an organizations internal system. Many times an internal CRM app can cause conflicts with outside apps, causing them to not function properly or making them susceptible to security breaches. This puts pressure on IT teams to constantly troubleshoot new issues so that workers can maintain efficiency. While it remains risky (see infograph), employees continue to push the boundaries forcing their organizations to be more efficient and in return making them more effective employees.
Recently, BlackBerry launched their newest device, the Z10 which includes the ability to run enterprise apps and personal apps on the same device while protecting the enterprise' network at the same time. Called, "BlackBerry Balance" - it is a feature aimed at corporate users who want to keep their work and personal lives separate - on their phone. It allows users to store apps and data on two distinct profiles - Work and Personal. Users can easily switch between the two profiles and users who bring their device to office can easily format the Work profile when they switch jobs without having to change any setting in the personal one. This is an interesting attempt at trying to address this issue as BlackBerry fights to maintain relevance in the enterprise marketplace.
In addition, the introduction of BYOD has increased existing pain points for internal IT teams and increased the need for solid mobile app performance. IT teams are challenged with meeting the needs of the enterprise and integrating internal systems with personal devices that could have conflicting programming. The ability to testing enterprise applications on real devices to determine bugs and conflicts becomes critical.