It is amazing that in the last few years, so many companies are jumping on the Green bandwagon. I question some companies I see peddling their products in the name of green. But how about software companies? Can we find the value in Green for software? In the traditional sense, software isn't the first thing people think of when you say Green. We often think of Reduce, Reuse and Recycle with a 1970's perspective. For example, reduce your energy use, recycle materials, and find alternate energy sources. But to make this a better planet, we need to continue to challenge ourselves and look beyond. Not only in our personal lives, but at work as well.
As business people or software developers you may be currently participating in optimized multi-site collaboration and reducing travel, workload costs, and fuel emissions. You may be involved in a multi-site development effort, modernizing legacy applications with SOA services. Now that is the new Green or am I taking huge liberties?
In the developerWorks portfolio of demos, we have a great example of team tools that shows the integration with IBM® Rational® Build Forge and IBM Rational Team Concert. These tools work together seamlessly to provide software assembly for Jazz and traditional muti-site development environments simultaneously. Check out the demo!
So do you think companies are exploiting the whole Green movement? Do you think you can find the value in Green for software?
Let me know what you think and what is your favorite Green commercial? Here is mine!