Comentários (5)

1 AdreanneLiggins comentou às Link permanente

I only find hash tags to add value in the instagram world.....any other place is useless. However, you can gain followers or raise your interest level. So I love hashtags in IG but can leave them in any other social media environment. <div>&nbsp;</div> Adreanne Liggins <br /> IBM Delivery Manager

2 DougieLawson comentou às Link permanente

I think they're just clutter, especially on TV when they have a #hashtag as part of the opening titles or worse on the trailer. What's the point? Where am I going to use that? I've ditched my facebook account (due to the lack of privacy on that site). If I'm interested in the programme I'll be better off watching the thing rather than bleating about it on Twitter. <div>&nbsp;</div> As for advertising, they're getting lazy, every advert ends in a link to FB, what incentive is there for me to go there. I've just had your product bombarded at me for 30 seconds, do I need more? If I'm watching on a PVR like Sky+ then I won't be watching the adverts anyway, it's not difficult to play the skip the ads game. <div>&nbsp;</div> And don't get me started about URLs, phone numbers and email addresses on lorries. That's a pointless exercise, how can I use that info. Say, I'm driving round the M25 when I suddenly realise that I need Eddie Stobart or Norbert Dentressangle to move a consignment from the South of France to the North of Scotland. I'll use my smartphone while I'm driving to book that using the URL I've just obtained from the side of a lorry. Er ... NO! I'll wait until I've reached a destination and Google it. <div>&nbsp;</div> There's too much of this pointless noise and most folks will be studiously ignoring it.

3 ChrisWalker comentou às Link permanente

Perhaps the frustration comes because hashtags (and I'm referring exclusively to their use in Twitter) have evolved to represent two entirely distinct uses: <div>&nbsp;</div> 1) A keyword (meta-data) about the subject of the tweet that can be searched on, or more likely tracked. <br /> 2) A brief catchphrase (often but not always used ironically) to enhance the tone and meaning of tweet to overcome the 140 character limit. <div>&nbsp;</div> To address the second meaning first, they are a very effective means to inject personality into tweets - a much richer form than basic emoticons - and I think without the evolution of a convention like this, Twitter would be a poorer experience and perhaps would not have attracted the numbers of users it has. The use of hashtags in this way is almost always in a personal capacity rather than for 'social business'. <div>&nbsp;</div> So, if you're not using hashtags that way then you must be using them to promote your tweet to a wider audience than your list of followers. Perhaps to hook it onto a trending topic or event so that it is consumed by an appropriate audience. I think almost always now the hashtagged word is used as something to track rather than a term to search on and so, as alluded to in Jason's article, it requires a bit of though to select a good hashtag. Personally I seldom track hashtags consistently but I do know times where there is real value add. As an example, take #Impact2013 for the IBM conference in Las Vegas. I clearly don't follow everyone who attends (nor do I want to) and I don't have the time to generate lists related to it either, so for the week I'm there I can simply add this hashtag as a column in TweetDeck and get a stream of good tweets free from excessive noise. The choice of #Impact2013 is important: #Impact is not nearly as good as it is more vague and likely to catch tweets unrelated to the conference. The value comes when a hashtag conveys a distinct meaning concisely. I agree people fail to use hashtags correctly and so just add clutter. Tweets like that are unlikely to generate the response the writer wanted. I think you need to ask yourself "Is this a word or phrase that will be tracked by someone".To end with a few IBM examples from my timeline today: #IBMRedbooks, #MQTT and #WebSphere are all good uses. #Cloud, #Storage and #CSI are not so hot (would you add a column on TweetDeck to follow those?) <div>&nbsp;</div> So, in conclusion, hashtags are good - they do add value - but it doesn't come for free.

4 MartinPacker comentou às Link permanente

My response here:

5 MartinPacker comentou às Link permanente

Chris, I would' ve gone @IBMRedbooks rather than #IBMRedbooks or #Redbooks. I think this illustrates a point we are all making. (And the use of @IBMRedbooks is in fact legit because it's a userid.) <div>&nbsp;</div> A point that has been made is that hashtags grew up independently of Twitter The Company. This has been good news / bad news. Analogously WOE is a conversation, in Twitter parlance? No threading mechanism (at least none admitted to) makes that ill-defined as well.