Incredibly insightful blog post from Tara Hunt @missrogue:
No, Social Media doesn't drive sales... but that's not the point
Read the whole article, but the part that really REALLY resonated with me is this:
You want to know the ROI of social media?
Number one. It’s the ability to listen. It’s priceless. Not with some damned tool that measures sentiment or finds influencers, either. Really listen.
Number two. Serendipity. It’s opening yourself up to constant and amazing opportunities to participate and by participating, you will find numerous opportunities to lead the conversation and make a great impression.
Number three. Community instead of merely customers. The difference is incredible. If you have patience and build a community instead of just a customer database, you will have finally tapped into that magical word of mouth network you wanted to buy a few months ago. But this time, it’s real and authentic and it spreads.
(and there are dozens more…but you get the point, right?)
I like to say that it's all about the peeps. And paying attention. But no matter how you say it, THAT is the joy of Being Social @developerWorks .... in a nutshell! :-)