Marketing automation software has been around since the 1990s, yet it's only in the last few years, that marketing automation started to reach its full potential. In short, marketing automation is a way for marketing departments to automate social media and email campaigns and reach the maximum number of customers through automated processes that save businesses time, energy and hassle.
Current Trends in Marketing Automation
Up until recently, companies have underutilized marketing automation software to wring the most out of their digital marketing campaigns. Increasingly, companies are moving towards customer relationship management (CRM) software to automate marketing and sales processes as well as ongoing customer support tasks. In fact, companies are starting to favor marketing automation software with implemented CRM designs so that marketing departments from around the country can employ integrated, automated software for all of their marketing and customer relations processes. More integration of marketing automation software with customer relationship management processes will ensure that leads move to conversions more efficiently throughout the coming years.
The near future will see the line between automated marketing processes and sales tasks blurred as individual companies go with an integrated marketing automation software package that fulfills both classes of a company's needs. It will be important for veteran and startup businesses alike to make sure they not only have the right team, that possess the necessary knowledge and skills to take the business to a new level, but that they keep up with technology trends and stay ahead of them.
Benefits of Automation: More Leads and Control
The ability for marketing automation software to help companies generate more leads is almost unprecedented in the history of marketing. Companies that choose an integrated marketing automation package show a four-fold increase in leads. Moreover, marketing automation software helps to cut marketing overhead while enhancing sales. Marketing automation software makes marketing processes simpler to manage and, therefore, simpler to streamline for more leads. Individual companies can decrease their overhead by using marketing automation software because being able to track every aspect of the client's decision process from lead to conversion is simply geared for more efficiency and conversions.
Multi-Channel Integration for 2016 and Beyond
With more people using social media and email to get information about a company, a marketing automation package that integrates multiple-channels into its marketing campaigns is essential moving forward. Fortunately, marketing automation software is taking just that direction as more marketing automation companies are appreciating the value of combining multiple marketing streams and making the brand experience more relevant to clients and prospects.
As marketing automation software becomes increasingly integrated with customer relationship management software, both online marketing and offline marketing processes will be integrated. This allows marketing departments to track data more efficiently while guaranteeing that overhead is kept to a minimum.
Necessity of Marketing Automation Software
The coming years will see companies getting onboard with marketing automation software to optimize their own marketing processes but also to avoid losing ground to the competition. In other words, the adoption of marketing automation software is increasingly going to become a necessity for companies looking to enhance leads and conversions to stay competitive within their industry.
The drive towards marketing automation, however, won't be solely propelled by established companies since startups will seek to take advantage of integrated marketing automation and CRM systems as well.
Prediction for the Future
The integration of marketing automation with CRM software - as well as smarter marketing automation that combines older, offline marketing with digital, online marketing - will be a boon for startups and established companies alike looking to increase their leads and conversions.