Shopify is one of the most widely used shopping cart services providers in the world today. According to their website, they provide e-commerce services to more than 200,000 businesses that operate in 150 countries worldwide.
As Tech Crunch reports, Shopify is “one of the “largest players in the create-your-own-online store space.”
The illustrated chart of Shopify’s most recent statistics below provides further clarity as to just how popular this e-tail software solution has become with its end users. For Shopping, it ranks in the top 10,000 sites on the internet. During Shopify’s latest v2.0 update, they revamped their software based upon feedback that was gathered by more than 50,000 participating merchants. This resulted in more than 60 new features being added to the interface and design, as the SaaS spent millions on a complete overhaul.
Shopify’s growth has been impressive. From 2011-2012, it grew from 18,000 stores to 41,000 active stores. By 2013, there were 80,000 active stores. As of the present, this SaaS powers more than 200,000 stores around the globe. As compared to the other leading e-commerce software providers, Shopify currently powers 8.3% of all online merchants, outdone only by other industry leaders like PrestaShop (13.4%) and the most widely used of them all, Magento (33.8%).
The Multichannel Conundrum
While Shopify does offer several different types of CRM solutions, found in the App Store, and while these solutions are veritable for gaining customer insights, metrics, data and for improving the relationship with the customer in general, they do not really solve the multichannel conundrum. That's because the existing solutions are solely focused on Shopify, and are not true multichannel CRM solutions.
As we’ve previously reported in a prior post, “How CRM Can Resolve Amazon’s Cross-Channel Data Pinch,” studies show that 77% of Amazon sellers are multichannel merchants. Of these cross-channel retailers, an estimated 35% are using Shopify to power their online store. Without the ability to consolidate cross-channel data between a Shopify store and marketplace as well as social channels, sellers end up either having to spend hours manually comparing charts and data or making relative guesses on their next marketing move.
Seeding Cross-Channel Data
If these online retailers had the ability to seed cross-channel data between their marketplace accounts, their online store and any other online selling channels, they’d be able to better manage their inventory, reduce returns and forecast their shipping cost. Emerging Shopify CRM integrations are currently in the works that address and resolve cross-channel data issues such as these.
These integrations integrate with Shopify's API (as well as with many other marketplace accounts and online sales channels) utilizing a secure cloud database to for storage and data access. They enable merchants to finally consolidate cross-channel data in real-time, while adding powerful marketing tools to their arsenal. Of course, traditional CRM features like customer profiles come into play, as well as analytical tools like reporting, charts, notes and task lists.
Improving the Customer Journey
Succeeding in today’s cutthroat e-commerce industry requires a multifaceted approach. Undeniably, the customer journey is an incremental piece of that puzzle.
As Inc. Magazine reports, “Leading companies are investing in the customer experience, which currently allows them to grow 14 percent faster than the laggards, according to Forrester. With this huge push to perfect the online buying experience will come a constant one-upmanship. Meaning, businesses are going to have to constantly innovate new ways to make their user experience as good or better than their competition if they want to stay in the game.”
Along the way, wise retailers will ensure that they stay a step ahead of the competition by taking advantage of modern tools that do most of the legwork for them.