RetailWire: Big Chains Bring PayPal In-Store
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PayPal has reached deals with 15 retailers, including Toys “R” Us, J.C. Penney and Barnes & Noble, that will allow consumers to pay for purchases with their cellphones as part of its promise to bring its service to physical stores. What do you think of the potential value of the customer data provided by PayPal through its POS serv
The jury is out on PayPal in-store. Shoppers clearly like alternative payment methods; adding PayPal to a an online checkout process almost always drives additional conversions. With more and more people using PayPal as a currency alternative (parents paying allowances via PayPal, etc.), there is clearly a segment of shoppers who would like to use it in-store. Making it more generally accepted (such as the 15 new retailers) will accelerate that demand, and BillMeLater could be a powerful new financing option to save the sale for some physical retailers.