Tag Management Solutions: What you need to know
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Recently Google made waves inside the Tag Management Solution (TMS) industry by announcing that they were jumping into the game. "Tag Management" is probably a less popular buzz word than "Big Data" in the analytics space, but it is rapidly closing the gap.
For those of you who are unaware, Tag Management involves integrating all of your site tags (surveys, analytics, marketing, A/B testing, etc.) with a third-party provider, and then using that third party to handle when, where and how your tags execute. In many ways, TMS becomes a middle man, benefiting you in a couple of ways:
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