Mobile – Endless Applications, Limitless Opportunities for Shopping
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Mobile e-commerce is the fastest growing segment of e-commerce, yet using mobile for online transactions pales in importance relative to mobile's emerging role in transitional shopping visits.
In many retail categories a majority of shopping visits start with on-line research, and more and more often the smartphone is replacing the PC as the preferred tool for that research.
When shoppers use a mobile device to plan a store trip, they expect it to help them find stores (via a great store locator), and to help them determine if the products in which they are interested are going to be in stock in a particular store.