BrainTrust Query: Self-Checkout – What Should Drive the Retailer Decision?
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Jason Goldberg, VP of Strategy & Customer Experience
The self-checkout continues to be the subject of fierce debate within the retail community. The controversy is propelled by the multiple dimensions of the issue to retailers, manufacturers and shoppers. Do you believe self-checkouts undermine or support exceptional customer service?
Self-checkout has a valuable role to play in many retail environments. In any shopping population, you’ll have a segment of shoppers that wants a self-service experience, and a segment that wants an assisted one. The best experience for both of those segments is to give them what they want!