Blog 3: Google+
company that isn't utilizing social media outlets is absolutely at a
disadvantage. In this day and age, connecting with the consumer is imperative.
Not only is social media a great tool to bring in new customers, it's an
opportunity to thank and include those who have been loyal to you all along.
While many companies that are leveraging social media platforms do so through Facebook and Twitter, I wanted to write a little bit
about one that isn't thrown into the mix nearly as much as it should be.
Google+ is an interesting contender when
it comes to social media integrations for companies. The bottom line is that
many companies aren't taking advantage of the power of Google.
is by far the most popular and powerful search engine that we use for a variety
of reasons. YouTube, which was bought by Google for
$1.65B in 2006, is also another site that is widely used to upload and watch
video content. So, my point being, what is stopping a company from creating a
page that is connected to the #1 search engine and video site? Many argue that
it's because there is no way that fans are going to jump from Facebook to
Google+, which, in theory, is true. However, isn't it possible for someone to
incorporate more than one social media site into their lives? Social media is
one case where monogamy is not encouraged. I have a Facebook, Twitter, Google+, Blog, Website, and Pinterest page, all which keep me very
busy and give me a huge range of content to delve into and are a great
opportunity to create my own brand. Companies can do the same by leveraging current platforms and embracing emerging platforms.
has so many benefits for businesses (ie SEO). Here are a few tips I've put
together to help maximize the possibilities of your Google+ business page:
Should we link our social media accounts to build content for our new
Linking accounts can be detrimental, as it can cause people to unfollow,
unlike, or uncircle you due to the repetitiveness. Pick a feel for your
Google+ page. If it's to show your company culture, choose those posts on
your other social media accounts that are in line with that and post it
directly on your page (not linking, actually copying and pasting the
content you generated, even tailoring it before posting, if possible).
Our SEO isn't where we want it. How can Google+ help us with that?
Do you have a company blog? If not, there is room for improvement! Start a
separate company blog that keeps hitting those buzz words that will be
picked up by search engines (ie: a cupcake blog would have buzz words like
"red velvet cupcake", "gluten free cupcake",
"chocolate cupcake", etc). Where does Google+ play into that?
Copy and paste the entire post AND the link to the source the blog was
originally published on. This will not only give you two shots at being
seen, but it also can bring in new readers to your blog.
How do we take our communication a step further on Google+?
If you're looking to really connect with your followers, I'd suggest
taking a page from the Corcoran Group. I am an avid attendee
of their Google+ Hangouts which take place about once a week. For their
hangouts, they invite different professionals in their industry to
converse to each other, offer guidance, and take questions from attendees
pertaining to their companies and experience. The Corcoran Group hangouts
are informative and, in my opinion, a great example for businesses to
learn from and replicate. The goals of these hangouts are to share company
culture and establish/maintain credibility by connecting their followers
with other great people and companies.
We don't have that many people to have in our circles to start...won't our
page look sparse?
Encourage employees to create a Google+ page, add you in their circles,
and share your page with their circles. This is a great way to make
employees feel like they're a part of something as well as get the word
out about your new page. Keep in mind that on a company page, you can only
add people in your circle who already have you in their circle, so the
more promotion, the greater the possibilities.
- For that kick-start, announce it
on your other social media sites! A quick blurb like "We're on
Google+ now. Can we be in your circle?! LINK" will easily route
people to your new page. Another idea is to put a Google+ button on your
website to easily allow people to add you to their circles.
- Looking to build Rome in a day?
While you can't launch a stellar Google+ page over night, running a
sweepstake for Google+ followers is a great way to get people engaged and
build your community. Give some freebies away and do a small "Hey,
follow us on our Google+ page (LINK) by Aug 31, 2012 and 5 lucky winners
will win a XXXXX"...people LOVE freebies.
wait to start your Google+ page. The earlier you begin, the better the return.
Not only will you get a head start in building your Google+ community, but it
will drastically improve your SEO which has the potential to increase traffic,
your consumer base, and profits.