Dustin and I have been seeingweb sites pop up all over the place with the word 'Cloud' in the name.Everything from web based remote PC services to elastic Web Mail.
I remember in 2000when Business to Business Integration (B2Bi) was the big market buzzword. Every company in the industry was claiming to be "The B2Bicompany". B2Bi was and is not an easy task. Everyone uses and storesdata differently; sometimes even within the same company. So whathappened? Most companies could not deliver products that made the jobeasier in a more generic way and it fell to services based companies.The expense soared and the results were generally poor. XML was justgaining prominence and few "B2Bi companies" ever even heard of EDI (Electronic Data Interchange. It was how businesses shared data before the internet became so capable). Thenet result ended up being that to succeed these providers had to scaleback their claims and muddy the definition of B2Bi. Now you hardly everhear it. The need still exists and the market is robust but the buzzword faded from the lexicon.
Cloud Computing is a powerful concept and the term can encompass many different implementations that achieve Dynamic Infrastructure, On Demand Capacity and Virtualized Enterprises. However, tagging glorified remote desktops and pay-for-GB mail boxes as cloud computing will do nothing but obscure the definition, allow charlatans to deliver poor or incomplete solutions and make it more difficult to convey the value of products and services that support true clouds.
Real cloud providers should be diligent in detailing their services and the value they provide. If the smoke is cleared, the view of the clouds will remain breathtaking.