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Spot on Amy!
Analogy - No one needs to know how power grids work and distribute electricity. However, everyone needs power and pays for "consumption"
Point: To SMB, cloud-enabled "services" such as Office automation, Salesforce management, HR payroll and legal should be available as units of consumption
Result: SMB pay for consumption, technology enablers and merchants "enable"
Introspection: Adam Smith, Milton Friedman - comparative advantage

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