Registration URL: http://event.on24.com/clients/ibm/358234
In all of these events, we'll be introducing you to a great new way of describing our cloud computing strategy to your clients: the cloud adoption patterns. It's widely accepted that IBM's breadth of cloud offerings is unmatched in the industry, but it's not always easy to make sense of it all for your clients. With these adoption patterns, you now have a way to quickly hone in on what your clients need most and then identify a project that delivers results for them and revenue for you.
Based on more than 2,000 cloud computing engagement with clients, IBM has determined that when clients approach cloud computing, they typically adopt it in one of four ways:
Cloud Enabled Data Center: Integrated service management, automation, provisioning, and self service capabilities for private and hybrid clouds.
Cloud Platform Services: Integrated stack of middleware optimized for automated deployment and management of heterogeneous workloads that dynamically adjusts.
Business & IT as a Service: Capabilities provided to consumers for using a provider’s applications running on a cloud infrastructure.
Cloud Service Provider: Advanced, reliable, highly secure and scalable platform for creating, managing, and monetizing cloud services.
When a client sees these four adoption patterns, it's a straightforward discussion to determine which pattern most closely matches their business goals. In this way, we avoid a technology-led discussion and instead focus on the client's requirements.
Once we establish the most logical adoption pattern, the next step is to identify a project to get started. Under each of the adoption patterns, we have created 3-7 projects that a client can undertake for cloud computing. The projects are discrete and tangible, and designed to deliver near-term results for the client. It is only after we identify a project that we start talking about offerings and products from IBM. In this way, we can leverage the breadth and depth of our offerings without overwhelming a client.
As part of our cloud launch today, we've opened our Cloud Computing Virtual Briefing Center. Please visit the center for video presentations on the client adoption patterns, webcasts on the projects, and a host of papers, brochures, and podcasts that explain all aspects of the products and services that we're launching today.
I look forward to working with all of you in delivering cloud solutions to our clients.