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1 ijmitch commented Permalink

http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958 is a new article on "Demystifying social media" - there's a good presentation (with audio) on " social media’s relationship to the consumer decision journey" (even system programmers are consumers!) which explains how you gain knowledge for more informed judgements via social media - surely a good outcome for any enterprise.