Team Trojan Minds took the inventive step of using active social media monitoring to frame engagement and drive sales. As the team states:
Our solution is to use social analytics to accomplish the following goals: 1. Active Social Media Monitoring 2. Successful social media marketing with measurable goals 3. Ultimately increase profits through social media-related exposure of GBS to their consumer base Social analytics is the main purpose in our strategy because it not only uses the same social media platforms to fully engage GBS employees in the marketing scheme, but it also mitigates many cost-related risks and minimizes overall investment costs associated with large data mining & processing tactics.
They explain the solution in this video:
The following team members participated in the Fall 2012 social business edition of The Great Mind Challenge: