SJSU Team JAHM Consulting: tracking customer activity
daryl_pereira 270002AW8D Visits (676)
The Great Mind Challenge judges were particularly impressed by JAHM Consulting’s focus on analytics to help measure customer activity and listen before implementing social media marketing campaigns. In addition the team propose the use of an aggregation service to provide additional visibility around the ongoing social media activity.
In their video, the team point out how their solution can deal with the problem of social media fragmentation:
The team won first place in Phase 2. Congratulations!