Visual elements work better when trying to reach an online audience. We’re seeing an increase in user engagement when videos, photos, and images are used as part of a marketing campaign. Aside from videos and memes, infographics are handy for conveying important messages and critical data.
Marketing with infographics requires a peculiar approach. Instead of designing the campaign the way you would with photos or other types of visual cues, there are a few extra things you need to do and several more aspects to consider. We are going to take a closer look at those aspects in this ultimate guide to marketing with infographics.
Research, Data, and Key Messages
One of the very first things you need to prepare when you’re creating an infographic for marketing purposes is to get your facts straight. There is no room for error in this type of marketing campaign; your viewers will focus on the facts and data you post in the infographic, which means the slightest mistakes will be more apparent.
It is also important to select the right messages to add to the infographic. You don’t have to display everything; in fact, doing so will reduce the effectiveness of the infographic. Focus on key messages and try to create a storyline that viewers can actually follow as they scroll through the infographic.
Style and Design Elements
You have complete freedom over how the infographics are styled or designed. Although there are a number of templates and common forms that can be followed, there is no need to stick to a set of rules. In fact, creative agencies have been very experimental with the way they design infographics for clients.
Spiel Creative, for instance, is pushing forward animated infographics and unique design elements. Other creative agencies are taking different routes to make the infographics they produce stand out from the rest.
Despite the style or design elements you choose to use, always make sure that the infographics are still in line with your branding. Use a limited set of colors and direct focus to the key messages by using just enough visual elements. Don’t add more pictures or design elements unless each of them has a specific purpose.
Keep Your Target Audience in Mind
Similar to written communications, visual cues may have different meanings to different audience groups. It is imperative that you keep your target audience in mind when producing infographics for marketing purposes.
Infographics are meant to be trendy and clear at the same time. You can use slang or visual elements that relate well to your target audience; in fact, this will help enhance the effectiveness of the infographics substantially. Don’t forget that a good infographic must have a narrative that the audience can follow.
At this point, you should be able to design and produce an infographic that works really well as part of a marketing campaign. All you have to do next is share the infographic and promote it in order to reach the right target audience. Be sure to evaluate the infographic before you move to designing the next one. This way, you can continue to improve and have a very powerful marketing tool at the end of the process.