With hindsight, it's probably not surprising that having our team use ALM as an example problem domain to work with did not generate any positive excitement. After all, why go back and redo in a slightly different way something that our current tools already do perfectly well? Given this tepid reception, we went off looking for a different problem to use as our guinea-pig. At Innovate I listened to Eric Reiss present his "Lean Start-up" ideas, and I also read Steve Blank's "Four Steps to the Epiphany" and Ash Maurya's "Running Lean". I also read quite a few blogs on companies that do continuous deployment (as mentioned in a previous post). Those ideas seemed like they could form the foundation of a tool that at least had the merit of being different from things we have already.
We noodled on this a bit, and Dave Tropeano and I put together a couple of short "marketing" videos to try to explain our tool idea. Dave's is shorter and slicker than mine (and so much better), but mine goes into more depth. Here are links to the videos:
These ideas may or may not have potential to evolve into something useful - time will tell - but in the meantime it gives us an example to work on that isn't just rehashing our history.