If you are interested in the evolving analytics space and the benefits this brings to processes across the enterprise, then make a note to attend IBM’s online Smarter Analytics Leadership Summit tomorrow.
The growth in the analytics space is driven by these key factors:
The explosion in business-level data available. For example, as digital marketing becomes more pervasive, interactions between a customer and a brand now have a measurable footprint. Rich data, both structured and unstructured, is cropping up across all facets of business.
Improved analytics tooling. Gone are the days when the work of analyzing logs is relegated to the IT department. Advanced dashboarding and analytics tools allows business users to prod at data looking for those meaningful insights that drive better decisions.
IBM’s message is that the goal of business analytics is producing the right knowledge to allow an organization to make better and faster decisions. The use of these tools also means that an organization can more easily discover bottlenecks or other business problems and do the things necessary to address them.
To find out more about the direction we’re taking in this area, register for the Smarter Analytics Leadership Summit which starts tomorrow, March 20th at 8.45am ET.
BTW, if you would like to experiment with IBM technologies in this space prior to the summit, check out these resources around IBM Cognos.