If you are interested in the evolving analytics space and the benefits this brings to processes across the enterprise, then make a note to attend IBM’s online Smarter Analytics Leadership Summit tomorrow.
The growth in the analytics space is driven by these key factors:
The explosion in business-level data available . For example, as digital marketing becomes more pervasive, interactions between a customer and a brand now have a measurable footprint. Rich data, both structured and unstructured, is cropping up across all facets of... [More]