Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle. Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization Platform, an integrated approach to SEO and SEO can significantly improve the ROI from your web presence.
Multiple surveys and studies have indicated that SEO projects consistently provide extremely attractive returns on investment. Yet eCommerce and online marketing teams frequently struggle to quantify SEO ROI: both prior to the project as part of an internal budgeting process, and after the project to evaluate its success. Using a recent case study of a global powersports company, we will demonstrate how Coremetrics Digital Agency worked with the client to optimize their lead generation engine by integrating Search Engine Marketing with Coremetrics' Web Analytics. Building on this SEM experience we then targeted keyword phrases with the potential for the highest, measurable SEO ROI.
We will show the virtuous circle at play between SEO and SEM:
For instance, you can see significant improvements to your SEM campaigns by applying lessons learnt from analyzing your SEO efforts (such as which keywords drive most interactions).
Attend this upcoming seminar with Coremetrics' John Zoglin, Senior Director, Search Marketing Services to learn more.
Date: Wednesday, December 15, 2010
Time: 1:00 PM EST | 10:00 AM PST