In my previous life as a webmaster I was called on to develop monthly web performance reports for consumption by the whole marketing organization. At one time these had been documents that were mailed around, but we decided the best approach was to build a web interface with charts and diagrams that would be updated monthly.
We showed standard metrics. Stuff like this:
Each month I'd send out an email with a link to the latest report with my notes on site performance each month. For instance, I'd point out from looking at the... [More]
In the current edition of Analytics, a cross-brand team from IBM (Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan) explain IBM's view of the structured data analytics landscape . Key to this model are three categories of structured data analysis: 1. Descriptive Analytics : A set of technologies and processes that use data to understand and analyze business performance 2. Predictive Analytics : The extensive use of data and mathematical techniques to uncover explanatory and predictive models of business... [More]
Congratulations on getting your free copy of IBM Cognos Insight - Personal Edition! If you don't have a free copy of this exciting personal analytics solution from IBM you can do so now by clicking here or on the image to the left.
My hope in this blog post is that I can get you started more quickly by walking you through the resources we've made available to you to fast track you to creating your own applications and exploiting the powerful capabilities Cognos Insight has in its toolbox to drive great... [More]
One more reason to attend the IBM Information On Demand conference due to hit Las Vegas October 21-25. Not only will you discover the latest trends in big data, analytics, cloud, mobile (the list goes on)… but you will also have the opportunity to attend a first-of-a-kind technical unconference at this event.
In case you don’t know what an Unconference is all about, here’s the skinny: you get to vote on what topics are covered and can even propose your own session. Those sessions that receive the most votes by the time of the event... [More]
There's a growing battle in the location-based services business between Foursquare and Facebook. Foursquare, with its past emphasis on gaming and status building (who wants to be the mayor of the local laundromat?) is now focusing on a more functional aspect: helping people decide where they should go next. According to a report in Brandweek (backed up by this article on a recent job ad ), Foursquare sees offering recommendations as its chance to avoid being squeezed out of existence by Facebook, who, with over 500 million users, is the... [More]
When I was growing up, election coverage was characterized by an exuberant political pundit leaping around large cardboard charts of the UK with the kind of coloring normally reserved for the weather report. The ‘exit polls’ we were familiar with only updated about every four hours and only included those people who were prepared to be cornered by the political researchers hanging around near polling stations. Fast forward to 2011. We currently have a general election unfolding in Ireland. The Irish online news site The Journal has been... [More]
Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM's foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits into the notion of a holistic marketing automation solution - using an example that hopefully most of us can relate to: internet retail.
Internet retailers use web analytics to explore which parts of their site are most effective, which channels are driving most visitors... [More]
At a recent business analytics event, Lennart Frantzell demonstrated how (at least at a practical level) there has been a shift in business computing from Artificial Intelligence (AI) to Business Analytics: Using a healthcare example, Lennart explained how 20 years ago AI was used to form a diagnostic method for treating snakebites in Australia. The approach was to look at the cognitive process doctors go through when treating snakebites and build a system of complex algorithms to mimic this process. The emphasis was on the algorithm – not... [More]
According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current strategy, [Eric] Schmidt talked about getting more information from YouTube users in order to offer more targeted video.” YouTube already has a fairly robust recommendation engine : but from Schmidt’s comments, development around this area of exposing social analytics is where they see... [More]
Decision management expert and consultant James Taylor was 'cornered' recently at the IBM IOD conference and asked to explain the present and future of business analytics. An eloquent speaker and veteran in this field, James does a great job of highlighting the current growth and energy in this space, some of the confusion this has engendered, and the questions you should be asking yourself in determining whether analytics are right for you: He also highlights three critical issues on which I'll share my viewpoint: Where can analytics be... [More]
Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of the browsing population shrinks below that of your average goldfish, so the need to create razor-sharp, perfectly honed navigation systems increases. There’s a demand on publishers to use whatever information they have to provide a more contextualized browsing experience. That’s all well and good, but have you ever looked at a... [More]
Let's start with the obvious: this is the opinion of one mere human. Someone who would fail miserably at the US quiz show Jeopardy: it's that 'start-with-the-answer' approach that just screws me up every time. Not being a native of this soil, I claim it's just not part of my DNA. But an IBM supercomputer called Watson (which was indeed conceived on US soil) appears to be performing awfully well at the contest and as such is causing a lot of media attention, much of it centered around the whole field of artificial intelligence (AI) and IBM's... [More]
I've covered this before , but there is palpable excitement in the air as there are literally minutes before an IBM computer competes against Jeopardy all-time champions Ken Jennings and Brad Rutter (see here for local US show times ). Delaney Turner over on the IBM Software Blog does an excellent job of running through the different ways you can connect and learn more about every aspect of IBM Watson and this fascinating project . For those interested in some of the specs of Whatson, check out this technical post on Wikibon . On February... [More]
The big news today from the IBM IOD Global Conference and Business Analytics forum is the unveiling of Cognos 10 .
The most common feature brought up on news sites and blogs is the ability Cognos 10 opens up to access business intelligence on a mobile device: be it a Blackberry, iPad or iPhone. Bloomberg picks up on a case study from the car rental industry :
"Hertz Global Holdings Inc., the largest car-rental company, will gather survey data from customers via text messages, and use IBM’s software to analyze responses. Employees... [More]
Join us on Thursday, August 25, 2011 at 1:00PM EST, for a webinar: Making Chatter Matter- Monetizing Social Media through Analytics . Speakers: Don Peppers, Founding Partner, Peppers & Rogers Group Graham Macintosh, Director of Strategy for Social Media Analytics, IBM Moderator: Ginger Conlon, Editorial Director, 1to1 Media & Peppers & Rogers Group Listening in on customers’ social media interactions is essential today. But it’s not enough. Gaining business value from those interactions requires separating the insight... [More]