Hello Cognos Insight Community members,
Can you believe we're about to close out the month of August at the end of this week??? Yeah, me either. Where did the time go??? I know the expression analysis-paralysis but wasn't it just the other day that we were putting away the cold weather gear to make way for the warm weather-friendly clothes??? Breaking that heavy duty layering back out again isn't something I'm looking forward to. How about you?
Well, we can't stop time and I certainly... [More]
Well, we've closed the submission deadline for the inaugural Cognos Insight App Challenge and now it's time to vote!
For this challenge we have 3 very excellent entries from Ryan Sharp, Katrina Read, and Clifford Lobo. (Screenshots of their submissions are shown below.)
For those who weren't aware of this Cognos Insight App Challenge, the rules are simple: participants download the starter '2012 British Open' Cognos Insight app, or CDD file, from the AnalyticsZone's App Exchange community and upgrade it... [More]
If you are interested in the evolving analytics space and the benefits this brings to processes across the enterprise, then make a note to attend IBM’s online Smarter Analytics Leadership Summit tomorrow.
The growth in the analytics space is driven by these key factors:
The explosion in business-level data available . For example, as digital marketing becomes more pervasive, interactions between a customer and a brand now have a measurable footprint. Rich data, both structured and unstructured, is cropping up across all facets of... [More]
Ogilvy & Mather is one of the largest and most organizationally complex ad agencies in the world. In this TechTalk Webinar Tom Hannigan, Jr., Ogilvy’s VP and Senior Director of CRM Strategy, and Dale Forman, Americas Architect, IBM Business Analytics Lab, discuss how IBM Cognos Mobile:
Meets the expectations of Ogilvy executives and other mobile users
Helps Ogilvy deliver decision-ready information to anyone, anywhere, any time
Ensures the security, reliability and performance that IT expects
Provides each user... [More]
When American Public University System ( APUS ) needed a better way to foster retention and success among their more than 100,000 global distance learners, they turned to IBM.
See how APUS is using IBM SPSS predictive analytics for Student Retention to not only identify students who are at-risk of dropping out, but also to help keep those students on track for graduation.
Read the case study
We’ve seen Twitter used to predict election outcomes , but can Twitter (whose openness and modularity of content makes it the most promising for these studies) be used to determine who will win the World Series? That’s a question that USC professor Jonathan Taplin and his students are looking to answer using new IBM social media tools. Rather than looking at raw volume of mentions for a given team, Taplin is using machine-based sentiment analysis to determine whether the nature of the tweets are positive or negative. Whilst this technique... [More]
This upcoming webinar just came across my inbox: The web analytics market is becoming increasingly influential to many other marketing and business processes. What are the best ways to not only understand online behavior but also how do you incorporate this information into other analysis? Join experts from Stratigent and IBM to find out why web analytics is becoming increasingly influential to many other marketing and business processes. Learn the best ways to capture insights from online behavior and incorporate this information into... [More]
A recent post on a Wall Street Journal blog shows how Streetline Inc , a startup focused on parking-sensor technology, is working with IBM Cognos on developing traffic-management solutions. I’ve talked about Streetline before, and how their mobile app fits into the IBM Smarter City vision . By letting drivers know in real-time where to find available parking spots, Streetline not only takes much of the stress out of venturing into busy urban centers, but also can go a long way to improve congestion. A by-product of this solution is a vast... [More]
Join us on Thursday, August 25, 2011 at 1:00PM EST, for a webinar: Making Chatter Matter- Monetizing Social Media through Analytics . Speakers: Don Peppers, Founding Partner, Peppers & Rogers Group Graham Macintosh, Director of Strategy for Social Media Analytics, IBM Moderator: Ginger Conlon, Editorial Director, 1to1 Media & Peppers & Rogers Group Listening in on customers’ social media interactions is essential today. But it’s not enough. Gaining business value from those interactions requires separating the insight... [More]
The latest IT Tech Trends Survey is now open. We're looking to hear what you feel are the major drivers and motivators in the tech industry right now. This year we've devoted a considerable chunk of the survey to investigating business analytics - its role in the workplace and where we currently are on the adoption cycle. Typical questions: Where is it used in the organization? Where does your organization need to be? What are the concerns you face? Think you have the answers? Want to share your perspective? Complete the Tech... [More]
According to a recent article in Advertising Age , Google’s social strategy does not involve building social networks to compete with Facebook but rather it is focusing on using social data to build better applications: “As an example of the current strategy, [Eric] Schmidt talked about getting more information from YouTube users in order to offer more targeted video.” YouTube already has a fairly robust recommendation engine : but from Schmidt’s comments, development around this area of exposing social analytics is where they see... [More]
Recommendation engines are all the rage. Whether it is in the realm of social commerce (see IBM Coremetrics Intelligent Offer ) or in location-based social applications like Foursquare . As the attention span of the browsing population shrinks below that of your average goldfish, so the need to create razor-sharp, perfectly honed navigation systems increases. There’s a demand on publishers to use whatever information they have to provide a more contextualized browsing experience. That’s all well and good, but have you ever looked at a... [More]
At a recent business analytics event, Lennart Frantzell demonstrated how (at least at a practical level) there has been a shift in business computing from Artificial Intelligence (AI) to Business Analytics: Using a healthcare example, Lennart explained how 20 years ago AI was used to form a diagnostic method for treating snakebites in Australia. The approach was to look at the cognitive process doctors go through when treating snakebites and build a system of complex algorithms to mimic this process. The emphasis was on the algorithm – not... [More]
In February this year, IBM hosted a Jam (a 72-hour online forum with participation from IBM and beyond) on the topic of Social Business. In case you’re not familiar with the term Social Business, here is definition I hear a lot in IBM corridors: 1: a business that embraces networks of people to create business value 2: a business that is engaged, transparent, and nimble This goes beyond social media, which is largely the domain of marketing/comms departments to touch on the very fabric of the enterprise, including internal... [More]
In Unica’s recently published ‘State of Marketing 2011’ study , measurement and analytics was identified as the top bottleneck for the 279 marketers polled: This is the first year that this has registered as the top pain point. I’d suggest one reason for this, could be the maturity of web marketing and the emphasis this discipline puts on measurement. Interestingly, the survey finds that the key issue marketers face is turning data into actions. There’s a problem with obtaining data, and there’s a problem with converting that data into... [More]