Welcome to this new IBM Business Analytics blog to coincide with the major IBM business analytics event about to kick off in Vegas. Whether or not you are attending, here are some useful links where you can get more information on the event: Business Analytics Forum website All things social at IOD Official Twitter handle More on IBM Business Analytics software Cognos on developerWorks Keep posted for more updates as this event unfolds. #baforum
As the Business Analytics Forum gets underway in Las Vegas, eWEEK feature an article on how IBM's analytic software is helping Clark County Family Services Department in Nevada improve the delivery of social services. Prior to using IBM analytics, spreadsheets were used to monitor care workers and the level of service provided. Due to population increase and the need to conform to state legislation and policies, the department needed a solution that would make reporting easier, help the department comply with new regulations, and measure... [More]
The big news today from the IBM IOD Global Conference and Business Analytics forum is the unveiling of Cognos 10 .
The most common feature brought up on news sites and blogs is the ability Cognos 10 opens up to access business intelligence on a mobile device: be it a Blackberry, iPad or iPhone. Bloomberg picks up on a case study from the car rental industry :
"Hertz Global Holdings Inc., the largest car-rental company, will gather survey data from customers via text messages, and use IBM’s software to analyze responses. Employees... [More]
Jeff Jonas, chief scientist at IBM's Entity Analytics group, recently sat down with Forbes' Kym McNicholas to explain IBM's strategy in the growing business analytics space. Here are some of the key themes Jeff discussed: Enhanced customer service Business analytics allows businesses to make smarter decisions at the point of interaction, whether that is an application for a credit card, or an order coming in to a call center. Another facet is the growth of geolocation services like Foursquare and Gowalla giving us much richer information on... [More]
Christopher Hosford over at BtoB Magazine ran an interesting piece on IBM's foray into the field of marketing automation focusing on the recent spate of acquisitions here at IBM. I thought it would be worth expounding on how each of these acquisitions fits into the notion of a holistic marketing automation solution - using an example that hopefully most of us can relate to: internet retail.
Internet retailers use web analytics to explore which parts of their site are most effective, which channels are driving most visitors... [More]
SPSS have put out a case study showing how the Central Iowa Power Cooperative (CIPCO) switched from using Excel spreadsheets to IBM SPSS Statistics to optimize those decisions an energy utility provider has to make: capital planning, utility rate setting, power purchases, emissions tracking and more.
Given that energy requirements: supply, demand, price can shift on an hourly basis, tracking these across the 3,000 power nodes CIPCO provides is no trivial matter. As CIPCO's Lisa Sell points out, "IBM SPSS Statistics gives us the power... [More]
In my previous life as a webmaster I was called on to develop monthly web performance reports for consumption by the whole marketing organization. At one time these had been documents that were mailed around, but we decided the best approach was to build a web interface with charts and diagrams that would be updated monthly.
We showed standard metrics. Stuff like this:
Each month I'd send out an email with a link to the latest report with my notes on site performance each month. For instance, I'd point out from looking at the... [More]
A post by Timo Elliot over on the Forbes blogging community posits that we have a tendency to be overoptimistic on our abilities. For instance, 93% of Americans think they have above-average driving skills. This notion of our egos over-inflating our perceptions of our abilities carries over into the business world: many successful executives have similarly high opinions of their decision making skills and 'hence under-invest in fact-based systems and processes that could help us correct our misperception'. The systems Timo is talking about here... [More]
Decision management expert and consultant James Taylor was 'cornered' recently at the IBM IOD conference and asked to explain the present and future of business analytics. An eloquent speaker and veteran in this field, James does a great job of highlighting the current growth and energy in this space, some of the confusion this has engendered, and the questions you should be asking yourself in determining whether analytics are right for you: He also highlights three critical issues on which I'll share my viewpoint: Where can analytics be... [More]
In the current edition of Analytics, a cross-brand team from IBM (Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan) explain IBM's view of the structured data analytics landscape . Key to this model are three categories of structured data analysis: 1. Descriptive Analytics : A set of technologies and processes that use data to understand and analyze business performance 2. Predictive Analytics : The extensive use of data and mathematical techniques to uncover explanatory and predictive models of business... [More]
Integrating search engine marketing (SEM) and search engine optimization (SEO) projects and teams is a best practice that can deliver a powerful Virtuous Cycle. Built on the foundation of an analytics platform such as Coremetrics Continuous Optimization Platform , an integrated approach to SEO and SEO can significantly improve the ROI from your web presence. Multiple surveys and studies have indicated that SEO projects consistently provide extremely attractive returns on investment. Yet eCommerce and online marketing teams frequently... [More]
There's a growing battle in the location-based services business between Foursquare and Facebook. Foursquare, with its past emphasis on gaming and status building (who wants to be the mayor of the local laundromat?) is now focusing on a more functional aspect: helping people decide where they should go next. According to a report in Brandweek (backed up by this article on a recent job ad ), Foursquare sees offering recommendations as its chance to avoid being squeezed out of existence by Facebook, who, with over 500 million users, is the... [More]
Crisis management is generally a costly business. Switching gears away from your forward-thinking strategy and pulling in resource to deal with issues not on the radar can really stymie growth and efficiency. Especially in the IT management space. In the past, the role of the IT manager was largely reactive: as soon as a problem occurs, they would have to jump in and manage the crisis. This was, and continues to be, a costly exercise for IT departments - often costing organizations millions of dollars annually. Investment in predictive... [More]
Let's start with the obvious: this is the opinion of one mere human. Someone who would fail miserably at the US quiz show Jeopardy: it's that 'start-with-the-answer' approach that just screws me up every time. Not being a native of this soil, I claim it's just not part of my DNA. But an IBM supercomputer called Watson (which was indeed conceived on US soil) appears to be performing awfully well at the contest and as such is causing a lot of media attention, much of it centered around the whole field of artificial intelligence (AI) and IBM's... [More]
Over on the IBM Software Blog, Cognos Product Marketing Manager Brendan Farnand explains just why business intelligence solutions from Cognos have a place at the Lotusphere social business event : "Everyone involved in a decision or a solution needs to know who else is involved, what transpired before they were asked to contribute and what other ideas are out there for that decision or solution." Business intelligence shouldn't happen in isolation. As I've pointed out before , many reports from sales figures to customer service... [More]