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1 PeterYim commented Permalink

Mr Bob, you are so creative! This really takes QR into another dimension. It kind of reminded me conferences used to pass out tiny little CDs, instead of the full-sized ones, b/c they realized that data don't usually take up the entire CD. So they can make cute little ones. In your case, you realized that QR code doesn't take up the entire image, so you can jam some of your own data in the image. How creative!! I hope to see this vision in used in conferences (with Bob's head stick in the middle!) That will be so cool!

2 bobleah commented Permalink

@ Peter - Thanks for the feedback Peter! Your right... this is similar to those cut down CD's! Not to sure about using my head image at conferences though!

3 David_Salinas commented Permalink

@PeterYim - Hahahahaha.... I remember those days of getting CD swag! <div>&nbsp;</div> Bob, great post... branding of QR codes.... nice. I have not seen anyone take this to this degree. Its the perfect blend of marketing need with technical enablement. Allow users to get quick access to information in the physical world at the right time (now) with the right tool (smart phone) while still providing an opportunity to align with your branding messaging or imagery.

4 daryl_pereira commented Permalink

That head image QR code is the best use of this I've ever seen! That's one trippy graphic. <div>&nbsp;</div> Joking aside, I think this is a great-little known trick with real branding value. We're beginning to use QR codes more and more at IBM events. I think there's potential here to make ours stand out from the pack.

5 CJS commented Permalink

Ha ! I knew this would be something very interesting ! Cool stuff....

6 thartric commented Permalink

Bob, very creative! Great blog entry. Perhaps the creators of QR codes had this in mind when they allowed this tolerance, or more likely you found a hidden jewel! I've seen QR codes popping up more frequently in hardcopy magazines and newspapers... and on real estate signs in front of houses that are for sale.

7 bobleah commented Permalink

@ David - this does appear to be a perfect storm of technical enablement &amp; tooling... with just the right blend of geekness!

8 bobleah commented Permalink

@ daryl - thanks for the feedback... I will be interested in seeing the creative ways IBM starts to use QR codes!

9 bobleah commented Permalink

@ CJS - Thanks CJ! Fun stuff here for sure!

10 bobleah commented Permalink

@ Tom - Thanks much for the feedback! I believe the original redundancy was to factor in the physical world use of QR codes. Placing a QR code on a poster, mug, or piece of clothing opens up the real possibility of physical wear, tear, and damage to the QR image. It's neat we can take advantage of this redundancy in other ways!

11 mullerj commented Permalink

Bob - what a neat idea ... I thought that the "trippy graphic" would start talking to me .. which gave me an idea. For electronic media .. you could even use a video instead of a static image - and then use the static image in the physical world (posters, mugs, etc). I also never considered using a different color .. I bet we see a lot more of this in the future.

12 bobleah commented Permalink

@ John - good idea on placing other artifact types within the QR code image... going to have to experiment with this!

13 mstintino commented Permalink

Like the post/ideas but it's not the only way to brand a QR code. I use Kimtag a fair bit for QR stuff and while it's not brilliant, they simply but the 'logo' next to the QR code.

14 bobleah commented Permalink

@ mstintino - I do like how kimtag has visually aligned the branding with the QR code. I seen some other creative adaptations where folks have incorporated a QR code into a larger visual, which is also a cool way to go. I can think of some neat t-shirt designs where QR code color palette and surrounding imagery could be blended into a nice theme.

15 Chuck_Byte_W commented Permalink

Very nice Bob!

16 bobleah commented Permalink

@ Chuck_Byte_W - thanks! I'm looking forward to seeing some real world uses of this concept!

17 bernie_michalik commented Permalink

This is excellent. Not only does it have a great breakdown on QR codes, but it shows some creative uses on them! Well done.

18 bobleah commented Permalink

@ Bernie - thanks much for the feedback! I plan to start using branded QR Codes on presentations going forward.. makes for an interesting and functional 1st page decorator.

19 rusgrafx commented Permalink

Of the three QR codes on the HTML example page, my DroidX can read only the one where all three Position squares are black. The other two are unreadable. I tried scanning using different apps (RedLaser, Barcode Scanner). Am I the only one having this issue? DroidX has 8MP camera, so I guess it should be able to read as much data as there is. <div>&nbsp;</div> Nice concept though! I'm gonna try it on my site. :) Thanks for the idea!

20 bobleah commented Permalink

@ rusgrafx - thanks for the feedback! I'm using the "QR Code Reader" app on my iPhone with good success. Number of things will impact how far you can push the branding on a QR code, including the quality of the app, camera quality, and of course how much your branding degrades the QR code itself. No set formula other than experimentation and testing. I did push my examples right to the limit to demonstrate the concept, and in production would decrease the branding size down 15-20%. Happy branding!