Interesting survey results from Forrester: "Many organizations tell us that they’ve shifted their mobile strategy away from creating specific apps built for iOS and Android devices, unless and until they have a compelling reason to create a custom app experience."
This really highlights some of the power of what IBM are offering with http://ibm.com/webexperiencewith super strong mobile web and hybrid (IBM Worklight) technology. These are the exact scenarios we've been developing with IBM Web Experience Factory capability, demos and samples in this community.