XIVs in Australia/New Zealand - 101 and counting
anthonyv 2000004B9K Visits (5235)
In late 2008 my manager rang me with some exciting news.
I was to go to Tucson Arizona to do launch hardware training on a new product called XIV.
I was soon boarding a Qantas 747 for the long flight to the USA.
My training buddies were Hardware Specialists from all over the world.
Needless to say the XIV blew our minds. It was a total departure to what we were all used to.
Whether it was the data distribution method, the GUI, the licensing model, the rebuild times....
It was like every rule of design, of licensing and expectation of usability was being challenged.
I learnt what the term disruptive technology truly meant.
Once I was back in Australia I immediately began to run training sessions to spread the word.
Something new and exciting was on the way.
A dedicated sales team was formed, led by a remarkable live wire of a man called Steve Coad.
His first dedicated pre-sales resource was a dynamic Scotsman by the name of Derek Cowan.
It was no coincidence that both of them had previously worked at EMC.
Come January 2009 we had our first customer... and this was a huge achievement,
We were struggling with a phenomenal FUD campaign being run by our competitors.
The things they were saying were equally shocking and hilarious.
My favourite was that IBM were giving away free XIVs... vast numbers of them!
(this was before the first XIV had even shipped to Australia).
We learnt very quickly how to counter this FUD and deliver the facts.
And what a set of facts.... client after client would come up after presentations... truly impressed with our vision.
They were really excited about the benefits that this technology could deliver.
The months went by and sale followed sale.
Every new client was precious. Many of these customers had never bought any IBM Storage before.
Some had never bought ANYTHING from IBM.
I was involved with many of these sales, not only presenting and demonstrating as part of our pre-sales team,
but also implementing and supporting the clients after the sale. This continues to this day,
So why tell this story now?
Well... this week the Australia/New Zealand team sold our 101st XIV.
For our region this is a major milestone.
Many of these clients have set their entire strategy on XIV, because it delivers Tier 1 performance and saves them floor space, power, time and manpower.
And this translates straight to saving dollars....
So its been a great journey so far. Thank you so much to every customer who has placed their trust in us and our technology.
And the XIV roadmap? Watch this space.... things just keep getting better.